Cold email sending tools compared

The lowest published plan of each tool in US dollars, with its billing basis, as each vendor's page showed it on 25 Oct 2026.

• Instantly$47per month, billed monthly (US$37.60 billed annually)Growth
• Smartlead$39per month, billed monthly (US$32 billed annually in the app)Base
• EmailBison$599per month, one plan, sold through a demoBase Plan
• PlusVibe$37per month, billed monthly (US$30.80 billed yearly)Personal
• lemlist$69per month, billed monthly (US$55 billed yearly)Email (50,000 emails)
• Saleshandy$41per month, billed monthly (US$34 billed annually)Starter
• QuickMail$49per month; monthly prices onlyStarter
• Woodpecker$39per month, billed monthly (US$26 billed annually)5,000 emails a month
• Reply.io$59per user per month, billed monthly (US$49 billed annually)Email Volume, 1,000 active contacts

14 points for each tool. The full detail and its caveats are on each pair page and each tool's API review.

All 14Differences 14Similarities 0

All topicsPrice 4API 6Fit 4

What	Instantly	Smartlead	EmailBison	PlusVibe	lemlist	Saleshandy	QuickMail	Woodpecker	Reply.io
Entry price (billing basis)	InstantlyUS$47/mo monthly, US$37.60 annual	SmartleadUS$39/mo monthly, US$32 annual	EmailBisonUS$599/mo, one plan	PlusVibeUS$37/mo monthly, US$30.80 yearly	lemlistUS$69/mo monthly, US$55 yearly	SaleshandyUS$41/mo monthly, US$34 annual	QuickMailUS$49/mo, monthly prices only	WoodpeckerUS$39/mo monthly, US$26 annual	Reply.ioUS$59/user/mo monthly, US$49 annual
Cheapest unit	InstantlyFlat plan, not per mailbox	SmartleadFlat plan, not per seat	EmailBisonFlat plan, no seat fees	PlusVibeFlat plan, unlimited team members	lemlistEmail plan flat; Multichannel per user	SaleshandyFlat plan, seats included	QuickMailFlat plan, unlimited users	WoodpeckerBy emails sent, unlimited seats	Reply.ioPer user and active contacts
Priced by	InstantlyEmails sent and contacts uploaded	SmartleadSends and stored contacts	EmailBisonSend volume (500,000 a month)	PlusVibeEmails and active leads	lemlistEmail volume, or users	SaleshandyEmails, prospects and seats per plan	QuickMailEmails, contacts and workspaces	WoodpeckerEmails sent a month	Reply.ioUsers and active contacts
Free plan or trial	Instantly14-day trial, no card	Smartlead14-day trial, no card	EmailBisonNo trial; book a demo	PlusVibe14-day trial, 1,000 emails	lemlist14-day trial, 200 credits	Saleshandy7-day trial, 100 emails	QuickMail14-day trial, card required	Woodpecker14-day trial, no card	Reply.io14-day trial, no card
Mailboxes included	InstantlyUnlimited	SmartleadUnlimited email accounts	EmailBisonNot stated; workspaces unlimited	PlusVibeNot stated on paid plans	lemlistUnlimited senders on Email plan	SaleshandyUnlimited email accounts	QuickMailUnlimited email senders	WoodpeckerUnlimited mailboxes	Reply.ioUnlimited, fair use
Emails a month on entry plan	Instantly5,000	Smartlead6,000	EmailBison500,000	PlusVibe25,000	lemlist50,000	Saleshandy6,000	QuickMail5,000	Woodpecker5,000	Reply.ioPriced by 1,000 active contacts
Warmup	InstantlyUnlimited, every plan	SmartleadWarmup pool, every plan	EmailBisonIncluded, on dedicated IPs	PlusVibePrivate warmup pool, every plan	lemlistlemwarm included on all plans	SaleshandyUnlimited warmup, every plan	QuickMailFree AutoWarmer, every plan	Woodpecker3 warm-ups on entry plan	Reply.ioWarmup with every mailbox
API access by plan	InstantlyEvery paid plan, from US$47	SmartleadFrom Pro, US$94/mo	EmailBisonOn the only plan	PlusVibeFrom Business, US$77/mo	lemlistFrom Email plan, US$69/mo	SaleshandyEvery plan, from US$41	QuickMailFrom Growth, US$99/mo	WoodpeckerUS$20/mo add-on, any plan	Reply.ioEvery plan
API auth	InstantlyBearer key, scoped	SmartleadAPI key in query string	EmailBisonBearer token per workspace	PlusVibex-api-key plus workspace_id	lemlistHTTP Basic, key as password	Saleshandyx-api-key header	QuickMailRaw key, GraphQL only	Woodpeckerx-api-key header	Reply.ioBearer key with scopes
Webhooks	InstantlyFrom Hyper Growth (US$97/mo)	SmartleadFrom Pro, 13 event types	EmailBison23 events, resend for 10 days	PlusVibeFrom Business, HMAC-signed	lemlist79 event types, set by API	SaleshandyFrom Pro (US$99/mo)	QuickMailAgency plan only (US$299/mo)	Woodpecker26 events, with API add-on	Reply.ioEvery plan, 22 events
MCP server	InstantlyOfficial, 199 tools	SmartleadOfficial, key in URL	EmailBisonDocs search only	PlusVibeOfficial, Business plan	lemlistOfficial, OAuth or key	SaleshandyOfficial, 67 tools	QuickMailOfficial, not on Starter	WoodpeckerOfficial, 35 tools	Reply.ioOfficial, 70 tools
API rate limits	Instantly100/s, 6,000/min per workspace	Smartlead60 or 120/min tiers	EmailBisonPer key, figures not published	PlusVibe5 requests a second	lemlist20 per 2 seconds per key	SaleshandyNot published (fair usage)	QuickMail10 per 10 seconds per agency	WoodpeckerOne request at a time	Reply.io100/min per user
Integrations	Instantly129 apps incl. HubSpot, Salesforce	SmartleadHubSpot, Clay, OutboundSync	EmailBisonClay, OutboundSync, Zapier, Make, n8n	PlusVibeHubSpot, GoHighLevel, Zapier, Make	lemlistSalesforce, HubSpot, Pipedrive, Zapier	SaleshandyCRMs and Zapier from Pro	QuickMailHubSpot, Pipedrive two-way; Zapier	WoodpeckerHubSpot, Pipedrive, Clay via add-on	Reply.ioSalesforce, HubSpot, Pipedrive two-way
Best for	InstantlyAPI on the cheapest paid plan	SmartleadAgencies running client workspaces	EmailBisonHigh volume on dedicated IPs	PlusVibeVolume plus enrichment credits	lemlistEmail with LinkedIn, calls, data	SaleshandySending plus lead data, low price	QuickMailEmail plus LinkedIn, unlimited users	WoodpeckerPay by volume, add-ons as needed	Reply.ioEmail, LinkedIn and calls together

• The API on the lowest-priced planSaleshandyAPI, MCP and CLI are on every plan, from US$41 a month billed monthly.
• Webhooks and API on every planReply.ioIts plan comparison ticks the API and webhooks on every plan, priced per user.
• The most emails on an entry planlemlistThe Email plan covers 50,000 emails a month for US$69 billed monthly, with unlimited users and senders.
• Hundreds of thousands of emails on dedicated IPsEmailBisonOne US$599 plan covers 500,000 emails a month on an isolated network with dedicated IPs.
• Agency client workspaces with white-labelSmartleadClient workspaces with white-label cost US$29 a month each from Pro, and each client can have its own API key.
• Enrichment credits included with sendingPlusVibeEvery plan includes enrichment credits for verification, email finding, scraping and AI personalization.
• High API throughputInstantlyIts documented limit is 100 requests a second and 6,000 a minute per workspace, with the API from US$47 a month.
• Email and LinkedIn in one sequence with unlimited usersQuickMailUnlimited email senders, LinkedIn accounts and users on every plan.

Two at a time

EmailBison vs InstantlyEmailBison vs PlusVibeEmailBison vs SmartleadInstantly vs lemlistInstantly vs PlusVibeInstantly vs QuickMailInstantly vs Reply.ioInstantly vs SaleshandyInstantly vs SmartleadInstantly vs Woodpeckerlemlist vs SmartleadPlusVibe vs SmartleadQuickMail vs SmartleadReply.io vs WoodpeckerSaleshandy vs Smartlead