Comparison

EmailBison vs Smartlead

EmailBison sells one plan: US$599 a month for 500,000 emails, with dedicated IPs, unlimited workspaces and the API, bought through a demo. Smartlead starts at US$39 a month for 6,000 sends with a 14-day self-serve trial, and its API and webhooks start on Pro at US$94 a month. Smartlead has an official MCP server; EmailBison's MCP only searches its docs.

Verified 25 Oct 2026

Pick EmailBison if

  • You send hundreds of thousands of emails a month: one US$599 plan covers 500,000
  • You want dedicated IPs on an isolated network as part of the plan

Pick Smartlead if

  • You send fewer than 500,000 emails a month: plans start at US$39 for 6,000 sends
  • You want to start with a self-serve 14-day trial and no card

EmailBison

Sending

Smartlead

Sending

At a glance

EmailBison

From
US$599/moBase for 500,000 emails
Free plan
NoNo free plan or self-serve trial
Pricing model
Usage-based
MCP server
YesPartial: docs-search MCP only

Smartlead

From
US$39/moBase monthly, US$32 annual
Free plan
NoNo free plan; 14-day trial, no card
Pricing model
Usage-based
MCP server
Official

Where they differ

16 points side by side. Open a value for the full detail.

WhatEmailBisonSmartlead
Base US$599/mo for 500,000 emailsOne plan: Base, US$599 a month for 500,000 emails a month. No per-seat fees. No annual price is published. Bought through a demo with sales. Verified 2026-10-25.Base US$39/mo monthly, US$32 annualBase, US$39 a month billed monthly, or US$32 a month billed annually. One price per account, not per seat. Verified 2026-10-25.
Base, US$599/moBase, US$599 a month. The API is part of the only plan.Pro, US$94/mo monthlyPro, US$94 a month billed monthly or US$78 billed annually. Base has no API and no webhooks.
By send volume, unlimited leadsBy send volume. Unlimited leads, workspaces and teammates. Above 500,000 emails a month you buy extra monthly buckets; their price is not published.By send volume and stored contactsBy send volume and stored contacts, not per seat or per mailbox: 6,000 to 500,000 sends a month and 2,000 stored contacts up to unlimited, by plan. Unlimited email accounts on every plan.
No free plan or self-serve trialNo free plan and no self-serve trial. The site's only call to action is Book a demo, and each customer gets a private instance.No free plan; 14-day trial, no cardNo free plan. A 14-day trial with no card. In the app on 25 Oct 2026 it allowed 2,500 sends a month and 1,250 stored contacts.
Bearer token per workspace instanceBearer token from Settings > Developer API. An api-user token works only in the workspace it was created in; a super-admin token follows its creator's current workspace. Each customer calls its own instance URL.API key in the query stringAPI key in the query string (?api_key=). Up to 25 admin keys per account, plus client-level keys. A Default admin key exists from first login, including on the trial.
Not publishedLimits apply per API key, but no figures are published. Going over returns HTTP 429 with a retry_after value in seconds. List endpoints return 15 records a page.60 or 120/min tiersThe docs list a 60 a minute (1,000 an hour) tier and a 120 a minute (3,000 an hour) tier without saying which plans get which. Three analytics endpoints allow 10 calls per 60 seconds. A trial key's responses carried a limit header of 200 on 25 Oct 2026.
23 events, retried up to 5 times23 events, including email sent, contact replied, contact interested, email bounced, contact unsubscribed and sender account disconnected. Failed deliveries are retried up to 5 times over 24 hours, and events can be resent for 10 days.From Pro, 13 event typesFrom Pro: 13 event types, including email sent, open, link click, reply, bounce, unsubscribe, lead category change, and mailbox or LinkedIn disconnects. Set per user, client or campaign.
Partial: docs-search MCP onlyA docs-search MCP server only, at docs.emailbison.com/mcp. It searches the public docs and cannot read or change campaigns, leads or mailboxes.YesOfficial server at https://mcp.smartlead.ai/sse with the API key in the URL, SSE transport only. A trial key listed 168 tools on 25 Oct 2026.
500,000 emails/mo on Base500,000 emails a month on the Base plan. Daily limits per sender account can be updated in bulk through the API.6,000 sends/mo on Base6,000 sends a month on Base, 90,000 on Pro, 150,000 on Smart and 500,000 on Prime.
Isolated network with dedicated IPsAn isolated network with dedicated IPs is part of the plan, with warm-up and bounce protection. Warmup is switched off for a sender that causes or receives too many bounces, and a webhook reports it.Warmup pool; SmartServers US$39/moA warmup pool on every plan: Foundation on Base, Growth on Pro, Premium on Smart and Prime. Dedicated IPs come through SmartServers at US$39 a server a month from Pro, with 3 included on Prime. A campaign setting pauses sending at a 5% bounce rate.
No lead database listedNo lead database is listed. Unlimited storage for the leads you bring.SmartProspect; emails add-on US$59/moSmartProspect lead database. Verified prospect emails are a US$59 a month add-on on Base (2,000 a month) and Pro (30,000), and included on Smart (50,000) and Prime (170,000).
Clay, OutboundSync, EmailGuard, n8n, ZapierNative Clay actions, HubSpot and Salesforce sync through OutboundSync, EmailGuard inbox placement tests, and n8n, Zapier and Make through the API and webhooks. HeyReach can push leads into it from a LinkedIn sequence.HubSpot (Beta), Clay, Listkit, LeadMagicIn the app on 25 Oct 2026, native connections listed HubSpot (Beta), Clay, Listkit, LeadMagic and OutboundSync. HeyReach can push leads into it from a LinkedIn sequence.
SOC 2 Type II, GDPR, HIPAASOC 2 Type II, GDPR and HIPAA, with reports in its Trust Center after an NDA. SAML single sign-on; SCIM on enterprise plans.No certification namedNo security certification is named on its pricing page or in its API docs.
Unlimited workspacesUnlimited workspaces on the plan. Create a separate api-user token in each workspace.Client workspaces US$29/mo each from ProClient workspaces with white-label at US$29 a month each from Pro; Prime includes 3. Each client can have its own API key.
Up to 500 leads per requestUp to 500 leads per request. Personal-domain addresses such as gmail.com are skipped unless support enables them on your instance.Up to 400 leads per request
High-volume senders wanting dedicated IPsTeams and agencies sending hundreds of thousands of emails a month that want dedicated IPs and one flat price with no seat or lead fees.Self-serve senders and agenciesSenders from a few thousand emails a month upward, and agencies running client workspaces, starting from a self-serve trial.

Pricing, plan by plan

US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).

EmailBison

1 plan · API review

Base Plan

$599/mo

billed monthly

US$599 a month.

API included
Plan details

500,000 emails a month, unlimited leads, workspaces and teammates, isolated network with dedicated IPs, warm-up, API, private Slack support. Extra monthly send buckets above 500,000 at an unpublished price. Sold through a demo; no annual price published. Verified 2026-10-25.

Smartlead

4 plans · API review

Base

$39/mo

billed monthly

$32/mo

billed annually

6,000 sends a month, 2,000 stored contacts, unlimited email accounts, Foundation warmup pool.

No API
Plan details

No API and no webhooks.

Pro

$94/mo

billed monthly

$78/mo

billed annually

90,000 sends a month, 30,000 stored contacts, API and webhooks, CRM access, Growth warmup pool.

API included
Plan details

Client workspaces US$29 a month each.

Smart

$174/mo

billed monthly

$144/mo

billed annually

150,000 sends a month, unlimited stored contacts, 50,000 verified prospect emails included, CSM call access, Premium warmup pool.

API included

Prime

$379/mo

billed monthly

$315/mo

billed annually

500,000 sends a month, unlimited stored contacts, 170,000 verified prospect emails, 3 SmartServers, 3 client workspaces.

API included

Billed monthly or annually.

Which one to pick

Choose EmailBison if

  • You send hundreds of thousands of emails a month: one US$599 plan covers 500,000.
  • You want dedicated IPs on an isolated network as part of the plan.
  • You run many clients or teams and want unlimited workspaces and teammates with no seat fees.
  • Your security review needs SOC 2 Type II, GDPR or HIPAA reports from the vendor.
  • You want webhook events you can resend for up to 10 days.

Choose Smartlead if

  • You send fewer than 500,000 emails a month: plans start at US$39 for 6,000 sends.
  • You want to start with a self-serve 14-day trial and no card.
  • You want an official MCP server your AI agent can use to run campaigns.
  • You want a lead database in the same app.
  • You want published API rate limits to plan your integration around.

If neither fits: If LinkedIn is your main channel, a LinkedIn tool such as HeyReach fits better, and it can push leads into either sender. Whichever sender you pick, verify the list before you upload it.

How to verify email addresses before you send

Want us to build it for you?

Choosing between EmailBison and Smartlead, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.

Questions people ask

Is there a free platform for cold email outreach?

Neither of these has a free plan. Smartlead gives a 14-day trial with no card; in the app on 25 Oct 2026 it allowed 2,500 sends and 1,250 contacts a month, and paid plans start at US$39 a month. EmailBison has no self-serve trial: you book a demo, and its one plan is US$599 a month.

Should you pay for a warmup tool?

Both include warmup in the plan. EmailBison's plan includes warm-up and bounce protection on an isolated network with dedicated IPs. Smartlead includes a warmup pool on every plan, rising from Foundation on Base to Growth on Pro and Premium on Smart and Prime.

How many emails can be sent per day?

Both cap the month, and you set the daily pace per sender. EmailBison's plan covers 500,000 emails a month, and daily limits per sender can be updated in bulk by API. Smartlead allows 6,000 to 500,000 sends a month by plan; a campaign's schedule window and gap set the pace, and the default gave 27 sends a day per sender account in the app on 25 Oct 2026.

Does EmailBison have an API?

Yes, on its only plan. Each customer has a private instance, so the API base URL is the domain you log in on, and requests use a Bearer token from Settings > Developer API. The working OpenAPI spec is at <your instance>/api/reference.openapi. Rate limits apply per key, but no figures are published.

Which one gives dedicated IPs?

EmailBison includes an isolated network with dedicated IPs in its US$599 plan. Smartlead sells dedicated IPs as SmartServers at US$39 a server a month from Pro, and Prime includes 3.

Can an AI agent run campaigns in EmailBison or Smartlead?

Smartlead has an official MCP server at mcp.smartlead.ai that takes your API key; a trial key listed 168 tools on 25 Oct 2026. EmailBison's MCP server only searches its public docs, so an agent works with campaigns through the REST API with a Bearer token.

Read from emailbison.com/pricing, smartlead.ai/pricing and each tool's API docs. Verified 25 Oct 2026.