Paid media aimed at the accounts you want to win
We run LinkedIn ads for B2B teams: your founder's posts sponsored as Thought Leader Ads, shown only to your target accounts and the buyers inside them, with engaged accounts handed to sales.
How the ads work
- Target list: Your accounts, matched on LinkedIn
- Exclusions: Customers and open deals left out
- Thought Leader Ads: Your founder's posts, sponsored
- Retargeting: Site visitors from target accounts
- Warm accounts: Handed to sales and outreach
For B2B teams whose buyers are on LinkedIn
LinkedIn is the ad platform where you can pick the companies and the job titles that see you, which is what account-based selling needs.
You sell to a defined list of companies
Your buyers work at accounts you can name. Broad targeting spends most of the budget on people who will never buy from you.
Your founder already has something to say
There are posts worth putting in front of buyers, but only a small share of your target accounts ever see them organically.
Engaged accounts go nowhere
People at target accounts read and click your ads, but nobody on the sales side hears about it, so the interest fades.
LinkedIn ads built around your account list
Every part of the setup starts from the accounts you want to win, not from a broad audience.
Target account audiences
Your account list uploaded as a matched audience, with job titles and seniority set to the people who buy.
Exclusion lists
Customers, competitors and accounts already in active deals kept out, so the budget stays on accounts you still need to win.
Thought Leader Ads
Your founder's strongest posts sponsored to the target accounts, so buyers keep seeing a person they recognise, not just a logo.
Website retargeting
The LinkedIn Insight Tag on your site, so people from target accounts who visit see your next message.
Account-level reporting
Which target companies saw and engaged with the ads, with the warm ones passed to sales or outreach.
How we run paid media
Targeting comes before budget. We tighten who sees the ads before we spend more on them.
Build the audience
We start from your target account list, check how well it matches on LinkedIn and size the audience before any spend.
Choose the content
We pick the posts and messages for each group of accounts, starting from what already works organically.
Launch and check delivery
We watch where the budget goes, by country, company and job title, and tighten targeting before adding budget.
Hand over warm accounts
Accounts that engage are flagged and passed to outreach, so attention from the ads turns into conversations.
The founder content these ads build on
Thought Leader Ads put paid reach behind posts a founder already publishes. This is the organic founder engine we built for one client.
The tools behind the campaigns
We work inside your own ad account and CRM, so the audiences, campaigns and reports stay with you.
- LinkedIn Campaign Manager: Matched audiences, Thought Leader Ads and the Insight Tag
- Clay: Building and enriching the target account list
- HubSpot: Where engaged accounts and pipeline are tracked
- HeyReach: LinkedIn outreach to accounts that engage
What teams ask about paid media
Short answers to the questions we hear most. Anything else, ask us on a call.
Which ad platforms do you run?
LinkedIn. It is the ad platform where you can target a named list of companies and the job titles inside them, which is what B2B account-based campaigns need.
What are Thought Leader Ads?
LinkedIn ads that sponsor a post from a person's profile, such as your founder, instead of the company page. We show them only to your target accounts, so the right buyers keep seeing a familiar face.
Can you target specific companies?
Yes. We upload your target account list as a matched audience and exclude customers, competitors and accounts already in active deals, so spend stays on the accounts you want to win.
Who owns the ad account?
You do. We work inside your LinkedIn ad account with the access you give us, and the audiences, campaigns and reports stay with you.
How do you measure results?
At account level. We track which target companies saw and engaged with the ads, pass engaged accounts to sales or outreach, and report against pipeline in your CRM, not on clicks alone.
How much should we spend?
It depends on how many accounts are on your list and how often you want each one to see you. We size the audience before any spend and recommend a budget from that, rather than selling a fixed package.
Put your ad budget on the right accounts.
Bring your target account list. We will show you how LinkedIn ads would run against it and how the warm accounts would reach sales.
