Vorlon Security defined a new security category and built the full GTM engine to own it
Agentic Ecosystem Security · Category definition, 160+ signal stack, 4 battlecards, website revamp, and founder-led growth engine built end-to-end.
160+
Buying signals detected and mapped
335
Qualified ABM ICPs activated
04
Deal-stage battlecards built
5.7M
Founder impressions in 365 days
01
Unified category narrative defined
Website
vorlonsecurity.com
INDUSTRY
Cybersecurity / Agentic AI
CATEGORY
Agentic Ecosystem Security
STAGE
Series A
ENGAGEMENT
Ongoing
TOOLS
SERVICES
"Here's the deal. It's really hard to find a growth agency that gets it. So many different skills and experience areas need to come together to move the needle product marketing, go-to-market engineering, and an ability to understand current
business processes, personalities, and programs. My experience with OneGTMLabs has been terrific. I recommend them without hesitation, which I can't say about 90% of agencies I've worked with over my 20-year marketing career."
Elias Terman
VP of Marketing, Vorlon
Result
Defined the "Agentic Ecosystem Security" category 4 clear pillars, positioned vs SSPM/DLP and AI governance
160+ buying signals live across 8 categories: CRM, SIEM, Identity, Cloud Infra, ITSM 335 qualified ABM ICPs activated
CEO LinkedIn rebuilt with an 8-stage inbound-led outbound engine generating 5.7M impressions in 365 days
Overview
Five different sales stories. Zero competitor intel. A founder LinkedIn collecting dust.
Vorlon Security had built genuinely differentiated technology in the agentic AI security space but their GTM had no foundation. Messaging was written for generic security buyers, not CISOs evaluating agentic AI risk. The sales team was telling five different stories. Competitors like Astrix, Zenity, Obsidian, and Reco AI were completely unmapped. And the founder's LinkedIn a powerful warm pipeline channel was completely unused.
They needed a category defined, a signal stack built, a website rewritten, battlecards created, and a founder growth engine launched all of it, simultaneously. We built every layer, in sequence, so each one unlocked the next.
THE CHALLENGE
Before vs. After
What We Built
Three integrated systems. One unified story.
GTM Engineering & Signal Stack
160+ buying signals across 8 categories. 335 ABM ICPs activated. ClearCue for 6 competitors. RSA 2026 booth scan live. HubSpot-Clay instant signal-to-outreach.
Product Marketing & Positioning
Category: Agentic Ecosystem Security. Website rewritten for CISOs. 4 battlecards (Astrix, Zenity, Obsidian, Reco AI) for deal-stage objections.
Founder-Led Growth Engine
CEO profile rebuilt. 8-stage inbound-led outbound system live. All warm signals enriched and routed automatically. 5.7M impressions in 365 days.
What We Built
One category. Five channels. Compounding.
160+
Buying signals detected and mapped
335
Qualified ABM ICPs activated
04
Deal-stage battlecards built
5.7M
Founder impressions in 365 days
01
Unified category narrative defined
Vorlon Security had built genuinely differentiated technology in the agentic AI security space but their GTM had no foundation. Messaging was written for generic security buyers, not CISOs evaluating agentic AI risk. The sales team was telling five different stories. Competitors like Astrix, Zenity, Obsidian, and Reco AI were completely unmapped. And the founder's LinkedIn a powerful warm pipeline channel was completely unused.
