Growth
$47/mo
billed monthly
$37.60/mo
billed annually
5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup.
API included
Plan details
No webhooks. Billed monthly, or annually at $37.60 a month.
Comparison
Instantly vs Reply.io
Pick Instantly for cold email at volume on a flat plan: $47 a month for 5,000 emails, unlimited mailboxes and warmup, and an API with 6,000 requests a minute. Pick Reply.io for multichannel sequences: email, LinkedIn, calls, SMS and WhatsApp, priced per user and per active contact from $49 a month billed annually, with webhooks and API on every plan.
Pick Instantly if
- Email is your channel and volume matters: Growth sends 5,000 emails a month for $47
- You want a flat plan price rather than paying per user
Pick Reply.io if
- You run email, LinkedIn, calls and SMS in the same sequence
- You want webhooks on the entry plan, with LinkedIn and call events as well as email
Instantly
Sending, Sourcing
Reply.io
Sending
At a glance
Instantly
- From
- $47/moGrowth monthly, $37.60 annual
- Free plan
- NoNo free plan; 14-day trial, no card
- Cost per unit
- $9/moSeparate credits plan from
- MCP server
- Official
Reply.io
- From
- $59/user/momonthly, $49 annual
- Free plan
- NoNo free plan; 14-day trial
- Cost per unit
- 50 Live Data credits/mo included
- MCP server
- Official
Where they differ
16 points side by side. Open a value for the full detail.
| What | Instantly | Reply.io |
|---|---|---|
| Cold-email sending platformA cold-email sending platform with unlimited mailboxes and warmup. Its lead database (SuperSearch, 450M+ B2B contacts) and AI agents run on a separate credits subscription. | Multichannel sales-engagement platformA multichannel sales-engagement platform for email, LinkedIn, calls, SMS and WhatsApp, with an AI SDR called Jason, a scoped v3 REST API and an MCP server. | |
| Growth $47/mo monthly, $37.60 annualA flat price per plan; the pricing page shows no per-seat charge. Growth is $47 a month billed monthly, or $37.60 a month billed annually. Verified 2026-10-25. | $59/user/mo monthly, $49 annualPer user and per active-contact tier. Email Volume for 1,000 active contacts is $59 a user a month billed monthly or $49 billed annually; from 10,000 active contacts, users are unlimited. Multichannel starts at $99 a user a month, or $89 billed annually. Verified 2026-10-25. | |
| No free plan; 14-day trial, no cardNo free plan. A 14-day trial with no card: the pricing page lists 250 uploaded contacts and 1,000 emails, and warmup on only 2 accounts. | No free plan; 14-day trialNo free plan. A 14-day trial; the pricing FAQ says it includes the API and all integrations. A trial account showed 300 active contacts and 2 prepaid email accounts. | |
| Unlimited mailboxes; 5,000 emails/mo on GrowthUnlimited email accounts and warmup on every paid plan. A monthly email cap per plan: 5,000 on Growth, 125,000 on Hypergrowth, 500,000 on Light Speed. No overage: move up a tier or buy an $87 add-on from Hypergrowth. | Unlimited mailboxes, fair usageEmail Volume: unlimited mailboxes under a fair usage policy, warmup with every mailbox and unlimited emails to active contacts. An active contact is a unique contact who gets a first-step email in the month. Multichannel includes 10 mailboxes on the annual card and 5 on the monthly card. | |
| Separate credits plan from $9/moA separate Instantly Credits subscription, from $9 a month for 150 credits. A work email find costs about 1.5 credits a row. Credits expire 2 months after purchase on monthly plans. | 50 Live Data credits/mo includedLive Data searches a database of 1 billion B2B contacts. Email Volume includes 50 Live Data credits a month; more cost $39 for 200 credits a month, up to $599 for 10,000. Email validation packs start at $20 for 5,000 a month. | |
| Growth, $47/mo monthlyGrowth, $47 a month billed monthly. API v2 is on every paid Outreach plan; the plans comparison lists no API on the trial. | Every plan, from $49/user/mo annualEvery plan, including Email Volume from $49 a user a month billed annually. The plan comparison ticks API and high-volume API and webhooks on all plans. | |
| From Hypergrowth ($97/mo)From Hypergrowth ($97 a month). Events include email_sent, reply_received, email_bounced, lead_interested and lead_meeting_booked. A failing webhook is disabled; no retry schedule is published. | Every plan, 22 eventsOn every plan. 22 events across email, LinkedIn and calls, such as email_replied, reply_categorized, linkedin_connection_request_accepted and contact_opted_out. Subscriptions have delivery logs and test payloads, and are disabled after repeated failures. | |
| Bearer key with fixed scopesAuthorization: Bearer header. You pick scopes when you create a key and cannot change them later. The key is shown once. | Bearer key with scopes, act-as headersAuthorization: Bearer header. Each key carries scopes such as contacts:read or sequences:operate. Team and organization keys can act as another user through X-User-Id or X-User-Email headers. | |
| 100/sec and 6,000/min per workspacePer workspace, shared by all keys and by API v1 and v2: 100 requests a second and 6,000 a minute. Listing emails is capped at 20 a minute. Responses carry no rate-limit headers. | 100/min per userPer user, shared by every app and script acting as that user: 100 requests a minute, 3,000 an hour and 150,000 a rolling week. Reporting and sequence-stats endpoints are stricter. | |
YesOfficial server at https://mcp.instantly.ai/mcp, generated from the API v2 spec. It listed 199 tools on 25 Oct 2026. | YesOfficial server at https://mcp.reply.io/ over Streamable HTTP with the same Bearer key. 70 tools for sequences, contacts, inbox replies, AI SDR approvals and tasks. Its documented limit is 120 calls a minute, 3,000 an hour and 150,000 a week. | |
| Up to 1,000 leads per callUp to 1,000 leads per POST /api/v2/leads/add call. Lead moves and warmup toggles run as background jobs. | Background jobs up to 10,000 idsLong jobs such as bulk imports and email validation of up to 10,000 ids run as background jobs you poll. List add and move calls take up to 1,000 ids. | |
| Domains $15/yr, Google accounts from $5/moDomains at $15 a year, pre-warmed Google accounts at $10 a month, done-for-you Google accounts at $5 a month and AirMail accounts at $4 a month. | Mailboxes $5/mo plus domainMailboxes on a fresh domain at $5 a mailbox a month plus the domain fee, or a pre-warmed domain at $25 a year with mailboxes at $15 a month each. | |
| Team invites start on HypergrowthInviting team members and adding a workspace start on Hypergrowth. Replying from the unified inbox also needs Hypergrowth. | Unlimited users from 10,000 contactsEmail Volume tiers up to 5,000 active contacts are priced per user; 10,000 and above allow unlimited users. Agency plans add client workspaces and optional white-label. | |
| Email; CRM add-on for calls, SMSEmail. Its plans overview also lists a CRM add-on from $47 a month for calls, SMS and LinkedIn connections. | Email, LinkedIn, calls, SMS, WhatsAppEmail on Email Volume, with LinkedIn at $69 a month per account and calls and SMS at $29 a month as add-ons. Multichannel includes email, LinkedIn, calls, SMS and semi-automated WhatsApp. | |
| GDPR in privacy policy; no SOC 2 claimNo SOC 2 or ISO 27001 claim (its llms.txt says they are not publicly claimed) and instantly.ai/security returned 404 on 25 Oct 2026. Its privacy policy covers the EU and UK GDPR and names EU and UK GDPR representatives; its llms.txt lists GDPR and CCPA/CPRA support. | SOC 2, GDPR, CCPA, Data Privacy FrameworkIts trust center lists SOC 2, GDPR, CCPA and the Data Privacy Framework, with a SOC 2 Type II report on request. | |
| Cold email at volume, flat priceTeams that send cold email at volume across many mailboxes and want a flat price. | Email, LinkedIn and calls in one sequenceTeams that run email, LinkedIn and calls in one sequence and want webhooks and the API on every plan. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Instantly
5 plans · API reviewHypergrowth
$97/mo
billed monthly
$77.60/mo
billed annually
125,000 emails a month, 25,000 uploaded contacts, webhooks, subsequences, workspaces and team members.
API included
Plan details
Billed monthly, or annually at $77.60 a month.
Light Speed
$358/mo
billed monthly
$286.30/mo
billed annually
500,000 emails a month, 100,000 uploaded contacts, private sending servers and IP rotation.
API included
Plan details
Billed monthly, or annually at $286.30 a month.
Enterprise
Custom quote
500,000+ emails a month and 100,000+ uploaded contacts.
API included
Plan details
Price on request.
Show all 5 plansShow fewer plans
Credits Nano (lead database and AI)
$9/mo
billed monthly
$9/mo
monthly billing only
150 credits a month, a separate subscription from Outreach.
Reply.io
5 plans · API reviewEmail Volume, 1,000 active contacts
$59/mo
billed monthly
$49/mo
billed annually
Per user. Unlimited mailboxes (fair use), warmup, 50 Live Data credits a month, up to 200 website-visitor reveals. Billed monthly, or $49 a month billed annually.
API included
Email Volume, 5,000 active contacts
$99/mo
billed monthly
$89/mo
billed annually
Per user. Same features at a larger contact tier. Billed monthly, or $89 billed annually.
API included
Email Volume, 10,000 active contacts
$179/mo
billed monthly
$159/mo
billed annually
Unlimited users.
API included
Plan details
Tiers continue to 100,000 active contacts at $999 monthly or $899 annually; above that, contact sales.
Multichannel
$99/mo
billed monthly
$89/mo
billed annually
Per user, starts from.
API included
Plan details
Email, LinkedIn, calls, SMS and semi-automated WhatsApp; 10 mailboxes on the annual card, 5 on the monthly card.
Show all 5 plansShow fewer plans
AI SDR Starter
$800/mo
billed monthly
$500/mo
billed annually
AI SDR for 1,000 active contacts with 2 LinkedIn accounts, unlimited users.
API included
Plan details
Billed monthly, or $500 a month billed annually.
Which one to pick
Choose Instantly if
- Email is your channel and volume matters: Growth sends 5,000 emails a month for $47.
- You want a flat plan price rather than paying per user.
- You want unlimited mailboxes with warmup and mailboxes you can buy pre-warmed.
- You call the API heavily: 6,000 requests a minute per workspace.
- You load leads in large batches: up to 1,000 per call.
Choose Reply.io if
- You run email, LinkedIn, calls and SMS in the same sequence.
- You want webhooks on the entry plan, with LinkedIn and call events as well as email.
- You want an AI SDR plan that finds prospects and handles replies.
- You need a published SOC 2 statement and a Type II report on request.
- You want key-level scopes and keys that act on behalf of each user in a team.
If neither fits: Pick neither if LinkedIn is your only channel and you run many sender accounts; a LinkedIn-first tool fits better. Whichever sender you pick, clean the list before upload.
How to verify email addresses before you sendWant us to build it for you?
Choosing between Instantly and Reply.io, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is there a free platform for cold email outreach?
Neither has a free plan. Both offer a 14-day trial. Instantly's trial needs no card and its pricing page lists 1,000 emails and 250 uploaded contacts. Reply.io's pricing FAQ says its trial includes the API and all integrations. Paid plans start at $47 a month (Instantly Growth) and $49 a user a month billed annually (Reply.io Email Volume).
Should you pay for a warmup tool?
Not with these two: warmup comes with the plan. Instantly includes automated warmup on every Outreach plan, with no warmup-only plan. Reply.io lists email warmup as included with every mailbox.
What is an active contact in Reply.io pricing?
Reply.io counts the unique contacts you send a first-step email to in a month; follow-ups to them are unlimited. Instantly counts emails sent per month and uploaded contacts, which is a fixed limit that does not reset monthly.
Which one has webhooks on the cheapest plan?
Reply.io: its plan comparison ticks API and webhooks on every plan, with 22 events across email, LinkedIn and calls. Instantly's webhooks start on Hypergrowth at $97 a month.
Do both have an MCP server?
Yes. Instantly's is at https://mcp.instantly.ai/mcp and listed 199 tools on 25 Oct 2026. Reply.io's is at https://mcp.reply.io/ with 70 tools, uses the same API key and documents a limit of 120 calls a minute.
Related
Read from instantly.ai/pricing.md, reply.io/reply-io-pricing.txt and each tool's API docs. Verified 25 Oct 2026.
