Both start at US$14 a seat a month billed annually. Pick Zoho CRM for a free edition for 3 users, upserts of 100 records per call and Bulk Write for 25,000-record files. Pick Pipedrive for a simple personal API token, webhooks on every plan and a native MCP server; it has no batch or upsert endpoint, so records go one call at a time.
Pick Pipedrive if
Pick Zoho CRM if
Pipedrive
CRM
Zoho CRM
CRM
Pipedrive
Zoho CRM
13 points side by side. Open a value for the full detail.
| What | Pipedrive | Zoho CRM |
|---|---|---|
| Pipeline-first sales CRM, API v2A pipeline-first sales CRM. API v2 covers persons, organizations, deals, activities, products, pipelines, search and fields. | Low-cost customisable CRM, REST API v8A low-cost, highly customisable CRM. REST API v8 covers records, upsert, search and COQL queries, plus Bulk Read and Bulk Write jobs, notifications and GraphQL. | |
| No free plan; 14-day trial, no cardNo free plan. Free 14-day trial with no credit card; the signup asks for a phone number. | Free for 3 users, 5,000 recordsFree edition for up to 3 users, with 5,000 records, 5,000 API credits a day and no webhooks. Signup opens a 15-day trial and verifies a mobile number by SMS. | |
| Lite US$24/seat/mo monthly, US$14 annualLite: US$14 a seat a month billed annually (US$168 a year), or US$24 billed monthly, from Pipedrive's global US$ price book. Verified 2026-10-25. | Standard US$20/user/mo monthly, US$14 annualStandard: US$14 a user a month billed annually, or US$20 billed monthly, from Zoho's US price list. Verified 2026-10-25. | |
| Per seat, Lite US$14 to Ultimate US$79 annualPer seat: Lite US$14, Growth US$39, Premium US$59, Ultimate US$79 a month billed annually, or US$24, US$49, US$79, US$99 billed monthly. Pipedrive serves a different price book by visitor country. | Per user, Standard US$14 to Ultimate US$52 annualPer user: Standard US$14, Professional US$23, Enterprise US$40, Ultimate US$52 a month billed annually, or US$20, US$35, US$50, US$65 billed monthly. Zoho picks a regional price column by visitor country. | |
| Every paid planEvery paid plan. The daily API budget grows with plan and seats, and API token top-ups are available from Growth. | Every edition, Free includedEvery edition, Free included. Credits per day grow with edition and users, and extra credits can be turned on pay as you go. | |
| x-api-token header, OAuth 2.0Personal API token from Personal preferences > API, sent in the x-api-token header. OAuth 2.0 for marketplace apps. | OAuth only, 1-hour access tokensOAuth only: register a client in the Zoho API console and swap a grant code for an access token (valid 1 hour) and a refresh token. Tokens and API hosts are tied to your data centre (.com,.eu,.in and others). | |
| Daily token budget per companyA daily token budget per company: 30,000 tokens x plan multiplier (Lite 1, Growth 2, Premium 5, Ultimate 7) x seats, shared by all users and integrations. Burst: 20 to 120 requests per 2 seconds by plan. | Daily credits plus concurrency capCredits over a rolling 24 hours plus a concurrency cap, with no per-minute limit. Free 5,000 credits and 5 at once; Standard 50,000 + 250 per user; Ultimate 50,000 + 2,000 per user; for Professional and Enterprise, Zoho's API docs and edition comparison page give different figures. | |
| 10 per 2 seconds, 20 tokens each10 requests per 2 seconds on every plan. Each v2 search costs 20 tokens from the daily budget. | 1 credit; equals acts like containsSearch costs 1 credit, but its equals operator behaves like contains, so it is not an exact-match check. COQL queries return up to 2,000 records per call. | |
| No batch create or upsertNo batch create and no upsert endpoint. One record per call: 5 tokens per add or update on v2. | 100 per call; Bulk Write 25,000 per jobInsert, update or upsert 100 records per call for 1 credit per 10 records. Bulk Write takes a zipped CSV of up to 25,000 records for 500 credits a job, and does not run workflows. | |
| No unique key; search firstNo unique key on domain or email. Search first, then create, in your own code. | Upsert on duplicate-check fieldsUpsert matches on duplicate-check fields: system unique fields or fields you mark unique, in the order you set. | |
| Webhooks v2, 40 per userWebhooks v2 on create, change and delete events for deals, persons, organizations, activities and projects. Up to 40 webhooks per user. | Workflow webhooks from ProfessionalWorkflow webhook actions from Professional, capped per day by edition. The Notification API sends create, edit and delete events; a channel expires after 1 hour unless you set an expiry, at most one week. | |
| YesOfficial remote MCP at mcp.pipedrive.ai/mcp on all plans, with OAuth. It searches and writes deals, contacts, organizations and leads, and its use counts against the API token budget. | Partial: self-configured in Zoho consoleZoho MCP at no extra cost: you configure servers in Zoho's MCP console with OAuth and user permissions. Each CRM action through MCP uses 1 API credit from your quota. | |
| SOC 2 Type 2, SOC 3, ISO 27001SOC 2 Type 2, SOC 3, ISO 27001:2022 and ISO 27701, and GDPR, per its trust center. | ISO 27001, SOC 1, SOC 2, HIPAAISO 27001, SOC 1 Type 2, SOC 2 and HIPAA Type 2, GDPR and CCPA, per Zoho's company-wide compliance page. |
No row matches in this view.
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
$24/mo
billed monthly
$14/mo
billed annually
Per seat: US$24 a month billed monthly, or US$14 a month billed annually (US$168 a year).
Global US$ price book. API budget 30,000 tokens per seat per day, burst 20 requests per 2 seconds. Free 14-day trial.
$49/mo
billed monthly
$39/mo
billed annually
Per seat: US$49 a month billed monthly, or US$39 a month billed annually.
API budget 60,000 tokens per seat per day, burst 40 per 2 seconds.
$79/mo
billed monthly
$59/mo
billed annually
Per seat: US$79 a month billed monthly, or US$59 a month billed annually.
API budget 150,000 tokens per seat per day, burst 100 per 2 seconds.
$99/mo
billed monthly
$79/mo
billed annually
Per seat: US$99 a month billed monthly, or US$79 a month billed annually.
API budget 210,000 tokens per seat per day, burst 120 per 2 seconds.
$0
Free
Up to 3 users, 5,000 records, 5,000 API credits a day, no webhooks.
$20/mo
billed monthly
$14/mo
billed annually
Per user: US$20 a month billed monthly, or US$14 billed annually.
100,000 records. API credits 50,000 + 250 per user a day, up to 100,000. No webhook actions.
$35/mo
billed monthly
$23/mo
billed annually
Per user: US$35 a month billed monthly, or US$23 billed annually.
About 5M records (10 GB). Webhook actions up to 50,000 a day or 100 per user licence a day, whichever is lower.
$50/mo
billed monthly
$40/mo
billed annually
Per user: US$50 a month billed monthly, or US$40 billed annually.
Webhook actions up to 500,000 a day or 500 per user license.
$65/mo
billed monthly
$52/mo
billed annually
Per user: US$65 a month billed monthly, or US$52 billed annually.
Webhook actions up to 1,000,000 a day or 1,000 per user.
If neither fits: If you want the API, batch writes and webhooks on a free plan, compare HubSpot vs Pipedrive, or see Attio vs folk for lighter CRMs built around their APIs.
Choosing between Pipedrive and Zoho CRM, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
At entry level they match: Pipedrive Lite and Zoho CRM Standard are both US$14 a seat a month billed annually, and US$24 vs US$20 billed monthly. Higher up, Zoho costs less per user: Professional US$23 and Enterprise US$40 billed annually, against Pipedrive Growth US$39 and Premium US$59. Zoho also has a free edition for 3 users; Pipedrive has a 14-day trial.
In Zoho CRM, yes: insert, update or upsert 100 records per call for 1 credit per 10 records, or upload a zipped CSV of up to 25,000 records to Bulk Write for 500 credits a job. Pipedrive has no batch or upsert endpoint, so each record is one call costing 5 tokens from the daily budget.
Zoho CRM lists data enrichment from email signatures, along with intent and sentiment analysis of emails, on its Enterprise and Ultimate editions for organizations with more than 20 users. It holds your own CRM data and is not a contact database.
Yes. Pipedrive runs a remote MCP at mcp.pipedrive.ai/mcp on all plans, with OAuth, and its calls count against the API token budget. Zoho MCP costs nothing extra; you configure servers in Zoho's MCP console, and each CRM action uses 1 API credit from your quota.
Read from pipedrive.com/en/pricing, zohowebstatic.com/sites/zweb/json/pricing/crm-pricing… and each tool's API docs. Verified 25 Oct 2026.
