Free
$0
Free
US$0, no credit card.
API included
Plan details
Up to 3 seats, 50,000 records, up to 3 objects. 100 seat credits a user and 250 workspace credits a month. API, webhooks and MCP included.
Comparison
Attio vs Pipedrive
Attio has a free plan with the API, webhooks and MCP for up to 3 seats, and blocks duplicate companies and people at the database. Pipedrive has no free plan, starts at US$14 a seat a month billed annually, and is built around one deal pipeline. Attio caps writes at 25 a second; Pipedrive meters calls against a daily token budget. Both have an official MCP server.
Pick Attio if
- You want to start free: Attio Free includes the API, webhooks and MCP for up to 3 seats and 50,000 records
- You want the CRM to stop duplicates: companies are unique on domain and people on email, and upserts update…
Pick Pipedrive if
- Your team works one deal pipeline and wants a low per-seat price: Lite at US$14 a month billed annually, or…
- Your integrations write a modest number of records a day and fit inside a token budget tied to plan and seats
Attio
CRM
Pipedrive
CRM
At a glance
Attio
- From
- US$35/user/moannual, US$44 monthly
- Free plan
- YesFree, US$0, 3 seats, no card
- Pricing model
- Per seat
- MCP server
- Official
Pipedrive
- From
- US$14/seat/moLite annual, US$24 monthly
- Free plan
- NoNo free plan; 14-day trial, no card
- Pricing model
- Per seat
- MCP server
- Official
Where they differ
14 points side by side. Open a value for the full detail.
| What | Attio | Pipedrive |
|---|---|---|
| Relational CRM with REST API v2A relational CRM: people, companies, deals, custom objects, lists, notes, tasks and meetings, with a REST API (v2) and an App SDK. | Deal-pipeline CRM for small sales teamsA deal-pipeline CRM for small sales teams: persons, organizations, deals, leads, activities and products, with REST API v1 and v2 and full OpenAPI specs. | |
| US$35/user/mo annual, US$44 monthlyPer user. Plus is US$35 a user a month billed annually, or US$44 billed monthly. Verified 2026-10-25. | Lite US$14/seat/mo annual, US$24 monthlyPer seat. Lite is US$14 a seat a month billed annually, or US$24 billed monthly, from Pipedrive's global US$ price book. Pipedrive serves a different price book by visitor country, so the page you see may show other figures. Verified 2026-10-25. | |
| Free, US$0, 3 seats, no cardFree at US$0, no credit card: up to 3 seats, 50,000 records and up to 3 objects. API, webhooks and MCP are included. | No free plan; 14-day trial, no cardNo free plan. A free 14-day trial with no credit card. Signup asks for a phone number on the About you step and does not continue without one. | |
| Every plan, including FreeEvery plan, including Free. The SQL endpoint (beta, read-only) is Enterprise only. | Every paid planEvery paid plan. The size of the daily API budget grows with plan and seats, and extra token packs can be bought from Growth up. | |
| Bearer API key, OAuth 2.0 for appsWorkspace API key sent as a Bearer token. OAuth 2.0 for apps used across several workspaces. | x-api-token header, OAuth 2.0Personal API token from Personal preferences > API, sent in the x-api-token header. OAuth 2.0 for marketplace apps. | |
| REST API v2 with OpenAPI specOne REST API, v2, described by a public OpenAPI spec. | API v2; v1 out of supportAPI v2 for persons, organizations, deals, activities, products, pipelines, search and fields. Deprecated v1 endpoints went out of support on 1 Aug 2026. | |
| 100 reads, 25 writes a second100 reads and 25 writes a second across the whole API. SQL is capped at 2 a second and merge at 5. A 429 carries a Retry-After date. | Daily token budget per companyA daily token budget per company: 30,000 tokens x plan multiplier (Lite 1, Growth 2, Premium 5, Ultimate 7) x seats, shared by all users and integrations and reset at midnight server time. Burst per token: 20 to 120 requests per 2 seconds by plan. | |
| No batch endpointNo batch record endpoint. Each record is one call inside the 25 writes a second limit; a 10,000-record load takes about 7 minutes at best. | No batch create or upsertNo batch create or upsert for persons, organizations or deals. Bulk endpoints exist only for deal products and field options. | |
| Unique on domain and email; PUT upsertCompanies are unique on domain and people on email. A PUT upsert with matching_attribute updates the existing record; a plain create on a taken domain or email is rejected. | No unique key; search firstNo unique key on domain or email. Search first, then create, in your own code. Search allows 10 requests per 2 seconds on every plan. | |
| Every plan, signedOn every plan, for records, lists, notes, tasks, comments and activities, with optional filters and an HMAC-SHA256 signature header. | Webhooks v2, 40 per userWebhooks v2 on create, change and delete events for deals, persons, organizations, activities and projects. Up to 40 webhooks per user; failed deliveries are retried 3 more times. | |
YesOfficial remote MCP at https://mcp.attio.com/mcp with 48 documented tools. OAuth only. Reads are auto-approved and writes ask for confirmation. | YesOfficial remote MCP at https://mcp.pipedrive.ai/mcp, launched 30 Jun 2026 and on all plans. OAuth, 51 listed tools with no delete tools. Its calls count against the daily API token budget. | |
| Clay, Zapier, App SDKClay and Zapier are confirmed on Attio's own pages, plus the App SDK for building your own. | Zapier, Make, n8n, Clay, client librariesZapier, Make, n8n and Clay, plus official Node.js and PHP client libraries. | |
| No certification statedNo certification is stated in its docs or on its pricing page; security details sit in a separate trust portal. | GDPR, ISO 27001, ISO 27701, SOC 2Its trust center lists GDPR, ISO/IEC 27001:2022, ISO/IEC 27701, SOC 2 Type 2 and SOC 3. | |
| Free or low-cost CRM, CRM-side dedupeSmall teams and agencies that want a free or low-cost CRM with an API, webhooks and MCP, custom objects (from Pro) and dedupe handled by the CRM. | One deal pipeline, low per-seat priceSmall sales teams that run one deal pipeline and want a low per-seat price, simple token auth and webhooks v2. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Attio
4 plans · API reviewPlus
$44/mo
billed monthly
$35/mo
billed annually
Per user: US$44 a month billed monthly, or US$35 a month billed annually.
API included
Plan details
Up to 10 seats, 250,000 records, up to 5 objects, no custom objects.
Pro
$99/mo
billed monthly
$79/mo
billed annually
Per user: US$99 a month billed monthly, or US$79 a month billed annually.
API included
Plan details
Unlimited seats, 1,000,000 records, up to 12 objects, custom objects, sequences and call intelligence.
Enterprise
Custom quote
Custom price, billed annually.
API included
Plan details
Unlimited objects and seats. The SQL API endpoint is on this plan only.
Pipedrive
4 plans · API reviewLite
$24/mo
billed monthly
$14/mo
billed annually
Per seat: US$24 a month billed monthly, or US$14 a month billed annually (US$168 a year).
API included
Plan details
Global US$ price book; Pipedrive serves a different price book by visitor country. API budget 30,000 tokens per seat per day, burst 20 requests per 2 seconds. No token top-ups. Free 14-day trial.
Growth
$49/mo
billed monthly
$39/mo
billed annually
Per seat: US$49 a month billed monthly, or US$39 a month billed annually.
API included
Plan details
Global US$ price book. API budget 60,000 tokens per seat per day, burst 40 per 2 seconds.
Premium
$79/mo
billed monthly
$59/mo
billed annually
Per seat: US$79 a month billed monthly, or US$59 a month billed annually.
API included
Plan details
Global US$ price book. API budget 150,000 tokens per seat per day, burst 100 per 2 seconds.
Ultimate
$99/mo
billed monthly
$79/mo
billed annually
Per seat: US$99 a month billed monthly, or US$79 a month billed annually.
API included
Plan details
Global US$ price book. API budget 210,000 tokens per seat per day, burst 120 per 2 seconds.
Which one to pick
Choose Attio if
- You want to start free: Attio Free includes the API, webhooks and MCP for up to 3 seats and 50,000 records.
- You want the CRM to stop duplicates: companies are unique on domain and people on email, and upserts update the existing record.
- You model custom objects and relationships beyond deals (custom objects start on Pro).
- You want a predictable per-second limit (100 reads, 25 writes) rather than a daily budget.
Choose Pipedrive if
- Your team works one deal pipeline and wants a low per-seat price: Lite at US$14 a month billed annually, or US$24 monthly.
- Your integrations write a modest number of records a day and fit inside a token budget tied to plan and seats.
- You want simple auth: one personal API token in a request header.
- You want a published security programme: Pipedrive's trust center lists SOC 2 Type 2 and ISO/IEC 27001.
If neither fits: Both store records you already have. If the real job is finding people and their emails before they reach the CRM, start with the email-finding guide.
How to find a person's work email addressWant us to build it for you?
Choosing between Attio and Pipedrive, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Does Attio or Pipedrive have a free plan?
Attio does: Free costs US$0 for up to 3 seats and 50,000 records, with the API, webhooks and MCP included and no credit card. Pipedrive has no free plan; it offers a free 14-day trial with no credit card, and signup asks for a phone number.
Which is cheaper per seat, Attio or Pipedrive?
On paid plans, Pipedrive starts lower: Lite is US$14 a seat a month billed annually (US$24 monthly), against Attio Plus at US$35 billed annually (US$44 monthly). Their top published tiers cost the same: Attio Pro and Pipedrive Ultimate are both US$79 billed annually or US$99 monthly. Attio Free costs nothing for up to 3 seats. Pipedrive figures are its global US$ price book. Prices verified 25 Oct 2026.
How do the API rate limits compare?
Attio allows 100 reads and 25 writes a second across the whole API. Pipedrive gives each company a daily token budget of 30,000 tokens x a plan multiplier (1 to 7) x seats, shared by every user and integration, plus a burst limit of 20 to 120 requests per 2 seconds by plan. When Pipedrive's budget runs out, calls return 429 until midnight server time.
Which one prevents duplicate records from API writes?
Attio. Companies are unique on domain and people on email, so an upsert with matching_attribute updates the existing record and a duplicate create is rejected. Pipedrive has no unique key on domain or email, so your code has to search before it creates.
Can I connect Attio or Pipedrive to Claude or ChatGPT?
Yes, both run official remote MCP servers that sign in with OAuth. Attio's is at https://mcp.attio.com/mcp. Pipedrive's is at https://mcp.pipedrive.ai/mcp, is available on all plans and counts against your daily API token budget.
Related
Read from attio.com/pricing, pipedrive.com/en/pricing and each tool's API docs. Verified 25 Oct 2026.
