Pipedrive is a pipeline CRM with the API, webhooks and an MCP server on every plan, from $14 a seat a month billed annually, without batch or upsert endpoints. Salesforce includes the API from Core at $195 a seat a month billed annually (Pro Suite adds it for $25 a user a month), with upsert by external ID, Bulk API 2.0 and hosted MCP servers on Enterprise Edition and above.
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| What | Pipedrive | Salesforce |
|---|---|---|
| Deal-pipeline CRM for small and mid-sized teamsA deal-pipeline CRM for small and mid-sized sales teams: persons, organizations, deals, activities and leads. | Enterprise CRM platformAn enterprise CRM platform: accounts, contacts, leads, opportunities and custom objects, with REST, Composite, Bulk and event APIs. | |
| No free plan; 14-day trial, no cardNo free plan. Free 14-day trial with no credit card; signup asks for a phone number. | Free Suite $0 without API; Developer EditionFree Suite at $0 without the Web Services API. 30-day trial of Sales Cloud that asks for a phone number. A free Developer Edition org includes the API at 15,000 calls a day. | |
| Lite $24/seat/mo monthly, $14 annualPer seat, global US$ price book: Lite $14, Growth $39, Premium $59, Ultimate $79 a month billed annually, or $24, $49, $79, $99 billed monthly. Prices shown vary by visitor country. Verified 2026-10-25. | Starter Suite $25/user/moPer user: Starter Suite $25 a month billed monthly or annually; Pro Suite $100, Core $195, Advanced $395 and Max $550 a month billed annually. Verified 2026-10-25. | |
| Every plan | Core and up; Pro Suite add-onNot on Free Suite or Starter Suite. Pro Suite adds the Web Services API for $25 a user a month. Included on Core, Advanced and Max. | |
| x-api-token header, OAuth 2.0Personal API token sent in the x-api-token header. OAuth 2.0 for marketplace apps. | OAuth 2.0 only, no static keyOAuth 2.0 only, through an External Client App or Connected App, with a Bearer access token. No static API key. | |
| Daily token budget per companyA daily token budget per company: 30,000 tokens x plan multiplier x seats, reset at midnight server time. Burst per token: 20 to 120 requests per 2 seconds by plan. | 100,000 calls/24h plus per licenceA rolling 24-hour allocation per org: 100,000 plus 1,000 per Salesforce licence on Enterprise and Professional with API, or plus 5,000 per licence on Unlimited and Performance. An Enterprise org with 15 licences gets 115,000. | |
| No batch create or upsertNo batch create and no upsert endpoint. One record per call. | 200 per call; Bulk API 2.0sObject Collections create or upsert up to 200 records per call. Bulk API 2.0 loads up to 150,000,000 records per rolling 24 hours. | |
| No unique key; search firstNo unique key on domain or email. Search first, then create, in your own code. | Upsert by your external IDUpsert by an external ID field. If the external ID matches more than one record, the call returns HTTP 300 with the matches instead of writing. | |
| Webhooks v2, 40 per userWebhooks v2 on create, change and delete events for deals, persons, organizations, activities and projects. Up to 40 webhooks per user. | No generic webhooks; CDC or Platform EventsNo generic webhook product. Change Data Capture and Platform Events over the Pub/Sub API, or SOAP Outbound Messaging. | |
| YesOfficial remote MCP server at mcp.pipedrive.ai/mcp on all plans, with OAuth. Its calls count against the plan's API token budget. | Partial: Enterprise Edition and upSalesforce-hosted MCP servers on every Enterprise Edition org and above. Off by default until an admin enables them; OAuth with PKCE, and the user's permissions apply. | |
| SOC 2 Type 2, SOC 3, ISO 27001SOC 2 Type 2, SOC 3, ISO/IEC 27001:2022 and ISO/IEC 27701, with GDPR support, per its trust center. | SOC 1, 2, 3, ISO 27001, 27017, 27018SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018, per its compliance site. | |
| Low per-seat price, open APISmall and mid-sized sales teams that want a low per-seat price and an open API with webhooks on every plan. | Custom objects, bulk loads, change streamsLarger organisations that need custom objects, large bulk loads and real-time change streams, and can budget for Core or above. |
No row matches in this view.
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
$24/mo
billed monthly
$14/mo
billed annually
Per seat: $24 a month billed monthly, or $14 a month billed annually.
Global US$ price book; other countries see other figures. API budget 30,000 tokens per seat per day, burst 20 requests per 2 seconds.
$49/mo
billed monthly
$39/mo
billed annually
Per seat: $49 a month billed monthly, or $39 a month billed annually.
API budget 60,000 tokens per seat per day, burst 40 per 2 seconds.
$79/mo
billed monthly
$59/mo
billed annually
Per seat: $79 a month billed monthly, or $59 a month billed annually.
API budget 150,000 tokens per seat per day, burst 100 per 2 seconds.
$99/mo
billed monthly
$79/mo
billed annually
Per seat: $99 a month billed monthly, or $79 a month billed annually.
API budget 210,000 tokens per seat per day, burst 120 per 2 seconds.
$0
Free
$0 per user.
Web Services API not included.
$25/mo
billed monthly
$25/mo
billed annually
$25 per user per month, billed monthly or annually.
Web Services API not included.
$100/mo
annual billing only
$100/mo
billed annually
$100 per user per month, billed annually.
Web Services API is an extra $25 per user per month.
$195/mo
annual billing only
$195/mo
billed annually
$195 per user per month, billed annually.
API included.
$395/mo
annual billing only
$395/mo
billed annually
$395 per user per month, billed annually.
API included.
$550/mo
annual billing only
$550/mo
billed annually
$550 per user per month, billed annually.
API included.
If neither fits: Both store your own records; neither supplies prospect data. If the job is finding contacts to load, find and verify their emails first, then import them into the CRM you pick.
How to find a person's work email addressChoosing between Pipedrive and Salesforce, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
For API use, yes. Pipedrive runs from $14 to $79 a seat a month billed annually, with the API on every plan. Salesforce Starter Suite is $25 a user a month without the API; the editions that include it start at Core, $195 a user a month billed annually. Prices verified 2026-10-25.
Core, Advanced and Max include the Web Services API. Pro Suite can add it for $25 a user a month. Free Suite and Starter Suite do not include it. A free Developer Edition org includes the API for testing, at 15,000 calls a day.
Pipedrive gives each company 30,000 tokens a day times a plan multiplier (1 to 7) times seats; most calls cost several tokens. Salesforce gives each org 100,000 calls per rolling 24 hours plus 1,000 or 5,000 per licence, depending on edition.
Yes. Pipedrive's official server at mcp.pipedrive.ai/mcp works on all plans and uses the plan's API token budget. Salesforce-hosted MCP servers are available on Enterprise Edition orgs and above, and an admin must turn them on first.
Read from pipedrive.com/en/pricing, salesforce.com/sales/pricing and each tool's API docs. Verified 25 Oct 2026.
