Free
$0
Free
Up to 3 seats, 50,000 records, up to 3 objects.
API included
Plan details
API, webhooks and MCP server. 100 seat credits per user and 250 workspace credits a month.
Comparison
Attio vs Salesforce
Attio includes its API, webhooks and an official MCP server on every plan, Free included, and upserts on company domain and person email. Salesforce includes the API from Core ($195 per user a month billed annually) or as a $25 add-on on Pro Suite, plus Bulk API 2.0 for millions of records. Pick Attio for a light, API-first CRM; pick Salesforce for large data volumes and an enterprise platform.
Pick Attio if
- You want the API, webhooks and an MCP server on a free plan: Attio Free covers up to 3 seats
- You want the API to stop duplicates for you: companies are unique on domain and people on email
Pick Salesforce if
- You load or sync millions of records: Bulk API 2.0 handles up to 150 million a day
- You write in batches: sObject Collections take 200 records per call
Attio
CRM
Salesforce
CRM
At a glance
Attio
- From
- $44/user/moPlus monthly, $35 annual
- Free plan
- YesFree plan, $0, 3 seats, no card
- Pricing model
- Per seat
- MCP server
- Official
Salesforce
- From
- $25/user/moStarter Suite
- Free plan
- YesFree Suite $0 without API; 30-day trial
- Pricing model
- Per seat
- MCP server
- YesPartial: Enterprise Edition and up
Where they differ
14 points side by side. Open a value for the full detail.
| What | Attio | Salesforce |
|---|---|---|
| Free plan, $0, 3 seats, no cardFree plan at $0: up to 3 seats, 50,000 records and up to 3 objects, with API, webhooks and the MCP server. No card. | Free Suite $0 without API; 30-day trialFree Suite at $0 has no Web Services API. A 30-day trial covers each Sales Cloud edition; its form asks for a phone number. A free Developer Edition org includes the API with 15,000 calls a day. | |
| Plus $44/user/mo monthly, $35 annualPer user. Plus $44 a month billed monthly or $35 billed annually; Pro $99 or $79. Enterprise is custom and billed annually. Each plan adds seat and workspace credits for AI features. Verified 2026-10-25. | Starter Suite $25/user/moPer user. Starter Suite $25 a month billed monthly or annually. Pro Suite $100, Core $195, Advanced $395 and Max $550 a month, billed annually. Verified 2026-10-25. | |
| Every plan, including FreeEvery plan, including Free. The SQL endpoint is Enterprise only. | Core and up; Pro Suite add-onNot on Free Suite or Starter Suite. Pro Suite needs the Web Services API add-on at $25 per user a month. Included on Core, Advanced and Max. | |
| Bearer API key, OAuth 2.0 for appsA workspace API key sent as a Bearer token, with scopes set when you create it. OAuth 2.0 for apps used across many workspaces. | OAuth 2.0 only, no static keyOAuth 2.0 only, through an External Client App or Connected App, with a Bearer access token. There is no simple static key. | |
| REST API v2REST API v2. Activity endpoints added on 14 Oct 2026 are in beta. | Versioned REST paths, v68.0 in examplesVersioned REST paths (/services/data/vXX.X); current doc examples use v68.0. A per-org OpenAPI spec is an opt-in beta. | |
| 100 reads, 25 writes a second100 reads and 25 writes a second across the whole API, with a 429 and Retry-After. Lower limits on some endpoints, such as merge at 5 a second. Successful responses carry no rate-limit headers. | 100,000 calls/24h plus per licenceAn org-wide allocation over a rolling 24 hours: 100,000 plus 1,000 per Salesforce licence on Enterprise and Professional with API, plus 5,000 per licence on Unlimited and Performance. Developer Edition gets 15,000. | |
| Filter queries; full-text search lagsQuery records with filters at the read rate. The separate full-text search endpoint is eventually consistent, so do not search right after a create. | SOQL and SOSL, 2,000 SOSL resultsSOQL queries and SOSL search over REST. SOSL returns up to 2,000 results. | |
| No batch endpointNo batch record endpoint. Records are written one per call within the 25 writes a second limit. | 200 per call; Bulk API 2.0sObject Collections create or upsert up to 200 records per call. Composite bundles 25 subrequests. Bulk API 2.0 handles up to 150 million records per rolling 24 hours. | |
| Unique on domain and email; upsertCompanies are unique on domain and people on email. An upsert with matching_attribute updates the existing record; a plain create with an existing domain returns 400 uniqueness_conflict. | Upsert by your external IDUpsert by an external ID field you define. If the external ID matches more than one record, the call returns HTTP 300 with the matches. | |
| Every plan, signedOn every plan. Events for records, lists, notes, tasks, comments and activities, with optional filters, signed with HMAC-SHA256. Delivery is capped at 25 requests a second per target URL. | No generic webhooks; CDC or Platform EventsNo generic webhook product. Use Change Data Capture or Platform Events over the Pub/Sub or Streaming API, or Outbound Messaging (SOAP). | |
YesOfficial hosted server at https://mcp.attio.com/mcp. Sign in with OAuth as your Attio user, no API key. 48 tools for records, lists, notes, tasks, meetings, emails and reports. | Partial: Enterprise Edition and upSalesforce-hosted MCP servers, generally available for Enterprise Edition orgs and above. Off by default until an admin enables them. The sobject-all server has 11 tools for query, search and record create, update and delete. | |
| Free 3 objects, 50,000 recordsFree: 3 objects and 50,000 records. Plus: 5 objects and 250,000 records. Pro: 12 objects, 1,000,000 records and custom objects. Enterprise: unlimited objects. | Hundreds of standard objects plus customAccounts, contacts, leads, opportunities, hundreds of standard objects and custom objects. | |
| Clay, Zapier, App SDKClay and Zapier confirmed on its own pages, plus the App SDK for building Attio apps. | Zapier, n8n, Make, Clay and moreZapier, n8n, Make and Clay, among many others. | |
| Not stated in docs or pricingNot stated in the docs or on the pricing page. Its security details sit on a separate trust site. | SOC 1, 2, 3, ISO 27001, 27017, 27018GDPR, SOC 1, SOC 2, SOC 3, ISO 27001, ISO 27017 and ISO 27018 listed on its compliance site. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Attio
4 plans · API reviewPlus
$44/mo
billed monthly
$35/mo
billed annually
Per user. Up to 10 seats, 250,000 records, up to 5 objects, no custom objects. 500 seat credits per user and 1,500 workspace credits a month.
API included
Pro
$99/mo
billed monthly
$79/mo
billed annually
Per user. Unlimited seats, 1,000,000 records, up to 12 objects, custom objects, sequences and call intelligence. 1,000 seat credits per user and 10,000 workspace credits a month.
API included
Enterprise
Custom quote
Custom price, billed annually.
API included
Plan details
Unlimited objects and seats, 2,500 seat credits per user a month, SQL endpoint.
Salesforce
6 plans · API reviewFree Suite
$0
Free
Per user. No Web Services API.
No API
Starter Suite
$25/mo
billed monthly
$25/mo
billed annually
Per user, billed monthly or annually.
No API
Plan details
No Web Services API.
Pro Suite
$100/mo
annual billing only
$100/mo
billed annually
Per user, billed annually.
API included
Plan details
Web Services API is an extra $25 per user a month.
Core
$195/mo
annual billing only
$195/mo
billed annually
Per user, billed annually.
API included
Plan details
API included.
Show all 6 plansShow fewer plans
Advanced
$395/mo
annual billing only
$395/mo
billed annually
Per user, billed annually.
API included
Plan details
API included.
Max
$550/mo
annual billing only
$550/mo
billed annually
Per user, billed annually.
API included
Plan details
API included.
Which one to pick
Choose Attio if
- You want the API, webhooks and an MCP server on a free plan: Attio Free covers up to 3 seats.
- You want the API to stop duplicates for you: companies are unique on domain and people on email.
- You want a simple key: one Bearer token per workspace, no OAuth app needed for your own use.
- Your record count fits Attio's plan limits, from 50,000 on Free to 1,000,000 on Pro.
Choose Salesforce if
- You load or sync millions of records: Bulk API 2.0 handles up to 150 million a day.
- You write in batches: sObject Collections take 200 records per call.
- You need published certifications such as SOC 2 and ISO 27001.
- You need change streams through Change Data Capture and the Pub/Sub API.
- Your company already runs on Salesforce and other teams build on the same org.
If neither fits: Both store your own records. If the real job is finding prospects or their emails, use a data provider first, then load the results into whichever CRM you choose.
Want us to build it for you?
Choosing between Attio and Salesforce, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Does Attio have a free plan with API access?
Yes. Attio Free costs $0 for up to 3 seats and 50,000 records, and includes the REST API, webhooks and the MCP server. Only the SQL endpoint is held back for Enterprise.
Which Salesforce plans include API access?
Core ($195), Advanced ($395) and Max ($550) per user a month, billed annually, include the Web Services API. Pro Suite ($100) needs a $25 per user a month add-on. Free Suite and Starter Suite do not include it. A free Developer Edition org has the API with 15,000 calls a day.
How do I avoid duplicate records when writing through the API?
In Attio, use the upsert endpoint with matching_attribute set to domains for companies or email_addresses for people; a repeat updates the same record. In Salesforce, upsert by an external ID field; if more than one record matches, the call returns HTTP 300 with the matches.
Do Attio and Salesforce have MCP servers?
Both do. Attio's is at https://mcp.attio.com/mcp on every plan and signs in with OAuth. Salesforce's hosted MCP servers are generally available for Enterprise Edition orgs and above and are off until an admin enables them.
Can Attio handle bulk imports through the API?
Attio has no batch record endpoint, so records are written one per call at up to 25 writes a second. Salesforce offers sObject Collections for 200 records per call and Bulk API 2.0 for up to 150 million records a day.
Related
Read from attio.com/pricing, salesforce.com/sales/pricing and each tool's API docs. Verified 25 Oct 2026.
