Free tools
$0
Free
US$0. Up to 2 users, no credit card. API limit 100 requests per 10 seconds per app and 250,000 per day per account.
API included
Comparison
HubSpot vs Pipedrive
HubSpot has free tools for up to 2 users, Starter seats at US$20 a month list price and batch writes of 100 records per call. Pipedrive has no free plan, Lite at US$14 a seat a month billed annually and a daily API token budget tied to plan and seats. Both have an official MCP server. We moved a B2B data company from Pipedrive to HubSpot in 2026.
Pick HubSpot if
- You want to start free: HubSpot's free tools cover up to 2 users with no credit card
- You want a paid tier priced per seat from US$20 a month list (Starter), with a limited-time new-customer price…
Pick Pipedrive if
- Your team works one deal pipeline and wants a per-seat plan from US$14 a month billed annually (Lite), or…
- Your integrations write a modest number of records a day and fit inside a token budget tied to plan and seats
HubSpot
CRM
Pipedrive
CRM
At a glance
HubSpot
- From
- US$20/seat/moStarter list, monthly or annual
- Free plan
- YesFree tools for 2 users, no card
- Pricing model
- Per seat
- MCP server
- Official
Pipedrive
- From
- US$24/seat/moLite monthly, US$14 annual
- Free plan
- NoNo free plan; 14-day trial, no card
- Pricing model
- Per seat
- MCP server
- Official
Where they differ
12 points side by side. Open a value for the full detail.
| What | HubSpot | Pipedrive |
|---|---|---|
| Free tools for 2 users, no cardFree tools for up to 2 users. No credit card required. | No free plan; 14-day trial, no cardNo free plan. Free 14-day trial with no credit card. | |
| Email code, password, name; no phoneEmail code, password, name and role. No phone and no card asked. Signup codes are rate-limited: after 5 codes in about 6 minutes from one network, new signups were blocked for over an hour. | Phone number requiredEmail code, then an About you step where a phone number is required. The signup continues only once a phone number is entered. | |
| Starter US$20/seat/mo list, monthly or annualPer seat, US prices. Starter lists at US$20 a month on monthly or annual billing; a limited-time new-customer offer makes it US$10 monthly or US$7 a month billed annually. Professional is US$100 a month paid monthly (still a one-year commitment) or US$90 a month billed annually, plus US$1,500 onboarding. Enterprise is US$150 a month billed annually, plus US$3,500 onboarding. Paid plans include HubSpot Credits: Starter 500, Professional 3,000, Enterprise 5,000. Prices are set by location; a session from India sees INR. | Lite US$24/seat/mo monthly, US$14 annualPer seat, from Pipedrive's global US$ price book: Lite US$14, Growth US$39, Premium US$59, Ultimate US$79 a month billed annually, or US$24, US$49, US$79, US$99 billed monthly. Pipedrive serves a different price book by visitor country, so the page you see may show other figures. | |
| OAuth or Service KeyOAuth for distributed apps. For one account, a Service Key (Settings > Integrations > Service Keys). Legacy private apps can no longer be created in existing accounts from 26 Oct 2026 (28 Sep 2026 for new accounts). Existing private-app tokens keep working. | x-api-token header, OAuth 2.0Personal API token from Personal preferences > API, sent in the x-api-token header. OAuth 2.0 for marketplace apps. | |
| Date-versioned paths since 30 Mar 2026Date-versioned paths such as /crm/objects/2026-09/ since 30 Mar 2026. Versions v1 to v3 go unsupported in September 2027 and v4 on 30 Mar 2027. From the 2026-09 version, admin validation rules apply to API writes. | API v2; v1 out of supportAPI v2 for persons, organizations, deals, activities, products, pipelines, search and fields. Deprecated v1 endpoints went out of support on 1 Aug 2026. | |
| 100 per 10 seconds on Free, StarterFor privately distributed apps, per app per 10 seconds: 100 on Free and Starter, 190 on Professional and Enterprise. Per account per day: 250,000, 625,000 or 1,000,000 by tier; HubSpot's legal catalog lists 650,000 for Professional. Each add-on pack adds 1,000,000 a day (max 2 packs). For burst, the developer docs say a pack raises it to 250 per 10 seconds, while the catalog's table shows 350 (Free, Starter) or 440 (Professional, Enterprise) with one pack. | Daily token budget per companyA daily token budget per company: 30,000 tokens x plan multiplier (Lite 1, Growth 2, Premium 5, Ultimate 7) x seats. All users and integrations share it, and it resets at midnight server time. Burst per token: 20 to 120 requests per 2 seconds by plan. | |
| 5/sec, 10,000 results per query5 requests per second per account, up to 200 results per page and 10,000 results per query. Search responses carry no rate-limit headers. | 10 per 2 seconds, 20 tokens each10 requests per 2 seconds on every plan. Each v2 search costs 20 tokens from the daily budget. | |
| 100 per batch call, Imports APIBatch create, update and upsert of 100 records per call. Associations in batches of 2,000. Imports API up to 80,000,000 rows a day, 3 imports at a time. | No batch create or upsertNo batch create and no upsert endpoint. One record per call: 5 tokens per add or update on v2. | |
| Contacts dedupe on email; companies notCompanies created through the API, including third-party sync apps, are not deduplicated by domain. Contacts dedupe on email. | No unique key; search firstNo unique key on domain or email. Search first, then create, in your own code. | |
| 1,000 subscriptions per app, 10 retriesApp webhooks: up to 1,000 subscriptions per app, retried up to 10 times over 24 hours. For webhook actions in workflows, HubSpot's usage guidelines name a Marketing Hub Enterprise subscription. | Webhooks v2, 40 per userWebhooks v2 on create, change and delete events for deals, persons, organizations, activities and projects. Up to 40 webhooks per user. | |
| YesOfficial remote MCP server at mcp.hubspot.com with OAuth. It reads and writes contacts, companies, deals and tickets. | YesOfficial remote MCP server at mcp.pipedrive.ai/mcp, launched 30 Jun 2026 and available on all plans. It signs in with OAuth, can search deals, contacts, organizations and leads, and can create and update records. Its use counts against the plan's API token limits. | |
| 50 workflows, 15 pipelines on StarterStarter: up to 50 workflows with restricted triggers and actions, 15 pipelines. Professional: up to 300 workflows, 100 pipelines. Enterprise: up to 1,000 workflows, 350 pipelines. | Not capturedWe did not capture plan-level workflow limits for Pipedrive. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
HubSpot
4 plans · API reviewSales Hub Starter
$20/mo
billed monthly
$20/mo
billed annually
Per seat, US list price US$20 a month on monthly or annual billing.
API included
Plan details
A limited-time new-customer offer on 25 Oct 2026: US$10 a month on monthly billing, or US$7 a month billed annually (US$84 a year). 500 HubSpot Credits, up to 50 workflows with restricted triggers and actions.
Sales Hub Professional
$100/mo
billed monthly
$90/mo
billed annually
Per seat, US price: US$100 a month paid monthly, still a one-year commitment (US$1,200 a year), or US$90 a month billed annually (US$1,080 a year).
API included
Plan details
Required one-time onboarding US$1,500. 3,000 HubSpot Credits, up to 300 workflows, sequences with up to 500 email sends per user per day. API limit 190 per 10 seconds and 625,000 per day (650,000 in HubSpot's legal catalog).
Sales Hub Enterprise
$150/mo
annual billing only
$150/mo
billed annually
Per seat, US price: US$150 a month billed annually (US$1,800 a year), bought through sales; no monthly option.
API included
Plan details
Required one-time onboarding US$3,500. 5,000 HubSpot Credits, up to 1,000 workflows, sequences with up to 1,000 email sends per user per day. API limit 190 per 10 seconds and 1,000,000 per day.
Pipedrive
4 plans · API reviewLite
$24/mo
billed monthly
$14/mo
billed annually
Per seat: US$24 a month billed monthly, or US$14 a month billed annually (US$168 a year).
API included
Plan details
API budget 30,000 tokens per seat per day, burst 20 requests per 2 seconds. Free 14-day trial.
Growth
$49/mo
billed monthly
$39/mo
billed annually
Per seat: US$49 a month billed monthly, or US$39 a month billed annually.
API included
Plan details
API budget 60,000 tokens per seat per day (multiplier 2), burst 40 per 2 seconds.
Premium
$79/mo
billed monthly
$59/mo
billed annually
Per seat: US$79 a month billed monthly, or US$59 a month billed annually.
API included
Plan details
API budget 150,000 tokens per seat per day (multiplier 5), burst 100 per 2 seconds.
Ultimate
$99/mo
billed monthly
$79/mo
billed annually
Per seat: US$99 a month billed monthly, or US$79 a month billed annually.
API included
Plan details
API budget 210,000 tokens per seat per day (multiplier 7), burst 120 per 2 seconds.
Global US$ price book; Pipedrive serves a different price book by visitor country.
Which one to pick
Choose HubSpot if
- You want to start free: HubSpot's free tools cover up to 2 users with no credit card.
- You want a paid tier priced per seat from US$20 a month list (Starter), with a limited-time new-customer price of US$7 a month billed annually.
- You load records in bulk: batch upsert takes 100 records per call and the Imports API takes millions of rows a day.
Choose Pipedrive if
- Your team works one deal pipeline and wants a per-seat plan from US$14 a month billed annually (Lite), or US$24 billed monthly.
- Your integrations write a modest number of records a day and fit inside a token budget tied to plan and seats.
- You want simple auth: one personal API token in a request header.
- You want webhooks v2 on deals, persons, organizations, activities and projects.
If neither fits: Both store your own records. If the real job is getting emails for a list of people, find and verify them first, then load them into whichever CRM you pick.
How to find a person's work email addressMoving from Pipedrive to HubSpot: what happened
We moved a B2B data company from Pipedrive to HubSpot with HubSpot's built-in Smart Transfer, keeping CSV import as the fallback. Core records landed within a week of kickoff. The team ran both CRMs side by side for about four months before switching Pipedrive off.
- We used HubSpot's Smart Transfer, which pulls from Pipedrive directly. CSV import was the fallback.
- The transfer itself ran in about two hours. A HubSpot daily limit stretched it over two days.
- What landed, rounded: about 3,700 companies, 4,300 contacts, 1,150 deals, 5,200 notes and 1,070 calls. After the old prospect list was merged in, the CRM held about 10,000 contacts.
- Logged email bodies did not come across with Smart Transfer. We brought email history in through HubSpot's historical email import from Gmail, one user at a time. One user's roughly 1,000 emails took two days.
- We passed on third-party migration tools because they needed full logins to both CRMs.
- 1,372 of 1,374 Pipedrive meetings failed to transfer. Most were not linked to a deal, person or company, and many had no description. The client chose not to bring them.
- Email templates and links to an e-signature tool did not carry over.
- The Pipedrive to HubSpot sync stopped when the Data Hub trial ended. Keeping it running needs that paid add-on.
- Reaching HubSpot technical support took several hops: chat bot, then a rep, then a phone call, then a Zoom link.
- The process lesson: write the field mapping down and get sign-off before you press go, even with an automated tool.
Want us to build it for you?
Choosing between HubSpot and Pipedrive, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Can you implement or migrate our CRM without losing data?
Most records move. When we moved a B2B data company from Pipedrive to HubSpot, Smart Transfer carried about 3,700 companies, 4,300 contacts and 1,150 deals within a week of kickoff. Three things needed extra work: logged email bodies (imported per user from Gmail), meetings (1,372 of 1,374 failed on missing links or descriptions), and email templates and e-signature links, which did not carry over. Write the field mapping down and get sign-off before you start.
Can you migrate us from another CRM?
Yes. In 2026 we moved a B2B data company from Pipedrive to HubSpot. We used HubSpot's built-in Smart Transfer with CSV import as the fallback, brought email history in through HubSpot's historical email import from Gmail, and passed on third-party migration tools because they needed full logins to both CRMs.
How long does CRM implementation take?
For the Pipedrive to HubSpot move we ran, core records landed within a week of kickoff. The transfer itself took about two hours, and HubSpot's daily limit spread it over two days. One user's email history, about 1,000 emails, took two days to import. The team then ran both CRMs side by side for about four months before switching Pipedrive off.
Related
Read from hubspot.com/pricing/sales, pipedrive.com/en/pricing and each tool's API docs. Verified 25 Oct 2026.
