Free
$0
Free
40 credits a month, 1 seat, no card.
API included
Plan details
API with strict rate limits.
Comparison
Lusha vs ZoomInfo
Lusha publishes self-serve plans from $37.45 a month billed annually, charges 1 credit per email and 5 per phone, and enriches up to 100 records per call. ZoomInfo's GTM AI has free search and lookup, 1,000 free data credits at signup, then pay-as-you-go top-ups from $20 with no seats, and 25 records per enrich call. Both have an official MCP server.
Pick Lusha if
- You want listed self-serve prices with seats included, from $37.45 a month billed annually
- Phones matter: Lusha charges a flat 5 credits per phone number
Pick ZoomInfo if
- You want to pay only for what you enrich, with no seats: top-ups from $20
- You want search, lookup and lookalike calls to stay free while you build lists
Lusha
Sourcing, Enrichment
ZoomInfo
Sourcing, Enrichment
At a glance
Lusha
- From
- $49.90/moStarter monthly, $37.45 annual
- Free plan
- Yes$0, 40 credits/mo, no card
- Cost per unit
- 1 credit per verified email
- MCP server
- Official
ZoomInfo
- From
- $20,Pay as you go from no seats
- Free plan
- Yes1,000 data and 1,000 AI credits, no card
- Cost per unit
- 1 data credit per new record
- MCP server
- Official
Where they differ
16 points side by side. Open a value for the full detail.
| What | Lusha | ZoomInfo |
|---|---|---|
| B2B data API, search then revealA B2B contact and company data API for search-then-reveal email and phone enrichment, prospecting, signals, lookalikes, buying groups and scoring, with a web app and sequences. | B2B database sold headless by APIA B2B contact and company database. GTM AI by ZoomInfo sells it headless through an OAuth REST API, an MCP server and a CLI. The classic ZoomInfo sales and marketing apps are sold separately. | |
| Starter $49.90/mo monthly, $37.45 annualStarter, $37.45 a month billed annually ($449.10 a year) or $49.90 billed monthly. Pro, $52.45 annually or $69.90 monthly, is the first plan that lists the API as a feature. Verified 2026-10-25. | Pay as you go from $20, no seatsGTM AI pay-as-you-go: top-ups from $20, no contract and no seat fees. ZoomInfo Professional and the Copilot, Marketing and ABM plans are quote only. Verified 2026-10-25. | |
| Credits with seats includedCredits with seats included: 1 seat on Starter, 2 on Pro, 5 on Premium. Annual plans grant the year's credits upfront and reset unused credits at year end. Pro and Premium monthly credits roll over up to 2x. | Data credits $0.38, AI credits $0.05Credits with no seats on GTM AI. Data credits cost $0.38 each at the $1,000 spend tier; AI credits cost $0.05 each. The pricing page says both that credits never expire while the account is active and that they expire 12 months after they are granted. | |
| $0, 40 credits/mo, no cardFree, $0: 40 credits a month, 1 seat, no card. Signup asks for a phone number. | 1,000 data and 1,000 AI credits, no cardGTM AI Free: 1,000 data credits and 1,000 AI credits at signup, no card. MCP, API and CLI access for 5 apps, audiences of 5 x 500 rows. Search, lookup and find similar stay free. Signup asks for a phone number. | |
| Strict limits on Free, Starter; API from ProThe pricing table lists API with strict rate limits on Free and Starter, API on Pro and API Advanced on Premium. A Free key on 25 Oct 2026 was capped at 100 calls a day and 40 a minute. | GTM AI Free and EnterpriseAPI, MCP and CLI on GTM AI Free (5 apps) and Enterprise (unlimited apps). The zoominfo.com pricing page does not say which sales and marketing plans include the API; Copilot Enterprise lists custom integrations. | |
| 1 credit per verified email1 credit per verified email revealed. Search and prospecting cost 1 credit per 1 to 25 results. Docs disagree on whether a search with no match is charged; NOT_FOUND searches cost 0 on a Free account on 25 Oct 2026. | 1 data credit per new record1 data credit per new record enriched. Search, lookup, find similar and recommended contacts are free. Re-enriching a record within 12 months is free on Enterprise only (Records Under Management). | |
| 5 credits per phone5 credits per phone number revealed, mobile or direct. If Data Waterfall is on, Lusha's docs disagree on what third-party phones cost: a flat rate on the Data Waterfall page, the provider's own rate in the changelog. | Mobiles listed under Enterprise packagesContact records have direct and mobile phone fields with do-not-call flags. The pricing page lists mobile phone data under Enterprise packages. | |
| No separate verifier; confidence gradeNo separate verifier. Revealed emails are sold as verified and carry a confidence grade. | Accuracy score, no separate verifierNo separate verifier listed. Contact records carry a contactAccuracyScore, a validDate and a lastUpdatedDate. | |
| api_key headerAPI key in a header named exactly api_key (lowercase, underscore). Admins and managers with API access manage keys in the API dashboard. | OAuth 2.0 only, Bearer tokenOAuth 2.0 only: client credentials or Authorization Code with PKCE, then a Bearer token. Scopes per data type (contact, company, intent, news, scoops). Portal test tokens make real calls and use credits. | |
| 25 requests/sec per accountPer account, shared by every key: 25 requests a second on all endpoints by default, 5 a minute on account usage. Plan quotas are published: 40 a minute and 100 a day on Free and Starter, 50 a minute and 1,500 a day on Pro, 300 a minute on Premium and Scale. Current usage comes back in the response headers. | 25 requests/sec on StandardPer tenant, by tier: Builder 5 a second, Standard 25 a second (the default), Scaling 35 a second, each with hourly and daily caps. The GTM AI pricing page lists the free tier at 5 requests a second in one place and Standard in another. | |
| 1 to 100 records per callEvery V3 search, enrich, signal and score endpoint takes 1 to 100 records per call, synchronously. Buying group takes up to 25 companies. | 25 per API call, async jobsEnrich up to 25 records per API call (10 per MCP call). Async audience enrich jobs, audience row upserts of up to 500 rows and data exports. | |
YesOfficial, at https://mcp.lusha.com, with 50 tools. OAuth for Claude, ChatGPT and Codex, or an x-api-key header for other clients. | YesOfficial, at https://mcp.zoominfo.com/mcp, with OAuth sign-in. 26 tools: 14 free, 8 that use data credits and 4 that use AI credits. Also a Claude Code plugin, a Codex plugin and a CLI. | |
| About 515.5M contacts, 29M companiesAbout 515.5 million contacts and 29 million companies across about 98 verified fields. Most data points refresh weekly; about 18,000 intent topics update weekly. | 100M+ companies, 500M+ professionals, signals100M+ companies, 500M+ professionals and 50+ buying and business signal types, plus intent topics, scoops, news, org charts and corporate hierarchy. Intent needs the Intent SKU. | |
| Signed signal webhooks from ProSignals on contacts and companies you subscribe to (job changes, promotions, company events). Signed with HMAC-SHA256, up to 3 delivery attempts with backoff. Webhooks are listed from the Pro plan. | Via Agents API, no subscription specThe docs say webhooks are available through the Agents API. The page documents triggering Agent Team runs and polling for results, with no subscription or signature spec. | |
| SOC 2 Type II, ISO 27001, 27701SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017 and ISO 31700 on its trust center, with GDPR and CCPA statements. Returns 451 for EU requests it cannot fulfil. | ISO 27001, 27017, 27701; SOC badgeISO 27001, ISO 27017 and ISO 27701 badges on its trust center, plus an AICPA SOC badge that does not name the report type. The privacy policy names an EU representative under GDPR. | |
| Data Waterfall; docs differ on priceData Waterfall fills gaps from third-party vendors; Lusha's docs disagree on the price: its Data Waterfall page lists flat per-field rates, while its changelog says each field is charged at that provider's own rate. It is on by default in the enrich API unless you pass waterfallEnabled false. | Enterprise audience waterfall, 25+ vendorsEnterprise includes an audience waterfall across 25+ vendors. Enrich output can include Alt fields marked as waterfall data. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Lusha
5 plans · API reviewStarter
$49.90/mo
billed monthly
$37.45/mo
billed annually
400 credits a month, or 4,800 a year upfront on annual ($449.10 a year).
API included
Plan details
1 seat. Lookalikes, bulk enrichment, 5 intent topics. API with strict rate limits.
Pro
$69.90/mo
billed monthly
$52.45/mo
billed annually
600 credits a month (roll over up to 2x on monthly), or 7,200 a year on annual ($629.10 a year).
API included
Plan details
2 seats. API, CSV enrichment, signals, webhooks.
Premium
$399.90/mo
billed monthly
$299.95/mo
billed annually
3,400 credits a month or 40,800 a year at the slider's default position ($3,599.10 a year).
API included
Plan details
5 seats. API Advanced, team management, credit allocation.
Show all 5 plansShow fewer plans
Scale
Custom quote
Custom credits and seats, SSO, credit allocation.
API included
Plan details
Contact sales.
ZoomInfo
8 plans · API reviewGTM AI Free / pay as you go
$0
Free
1,000 data and 1,000 AI credits at signup, no card.
API included
Plan details
Top-ups from $20, no contract, no seats. Data credits $0.38 each at the $1,000 spend tier; 5,000 credits listed at $1,900, shown at $570 with a 70% first-purchase offer. AI credits $0.05 each.
GTM AI Enterprise
Custom quote
Annual volume plus bonus credits, Records Under Management, unlimited apps, custom rate limits, mobile phone data, audience waterfall across 25+ vendors, SSO/SAML.
API included
Plan details
Talk to sales.
ZoomInfo Professional
Custom quote
Quote only. API access not stated on the pricing page.
Copilot Advanced
Custom quote
Quote only. All Professional features.
Show all 8 plansShow fewer plans
Copilot Enterprise
Custom quote
Quote only. All Copilot Advanced features plus custom integrations.
Marketing Demand
Custom quote
Quote only. 75K included credits, 25 intent topics.
ABM Lite
Custom quote
Quote only. 100 intent topics.
ABM Enterprise
Custom quote
Quote only. 150K included credits, unlimited intent topics.
Which one to pick
Choose Lusha if
- You want listed self-serve prices with seats included, from $37.45 a month billed annually.
- Phones matter: Lusha charges a flat 5 credits per phone number.
- You enrich in batches: up to 100 records per call, returned synchronously.
- You want signed signal webhooks (job changes, promotions) on the Pro plan.
- You need a published SOC 2 Type II report.
Choose ZoomInfo if
- You want to pay only for what you enrich, with no seats: top-ups from $20.
- You want search, lookup and lookalike calls to stay free while you build lists.
- You start with a large free allowance: 1,000 data and 1,000 AI credits at signup.
- You need intent topics, scoops, org charts or corporate hierarchy, and can buy the Enterprise or Intent options.
If neither fits: If you only need work emails for a list you already have, a dedicated email finder that charges only on a found email may cost less than either database.
How to find a person's work email addressWant us to build it for you?
Choosing between Lusha and ZoomInfo, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Do Lusha and ZoomInfo have a free plan?
Yes. Lusha Free is $0 with 40 credits a month and 1 seat. ZoomInfo's GTM AI gives 1,000 data and 1,000 AI credits at signup with no card, and search and lookup stay free after that. Both signups ask for a phone number. Verified 2026-10-25.
Does a search use credits on Lusha or ZoomInfo?
On Lusha, search and prospecting cost 1 credit per 1 to 25 results, then each email reveal costs 1 credit and each phone 5. On ZoomInfo, search, lookup and find similar are free, and enriching a record costs 1 data credit.
How many records can I enrich in one API call?
Lusha takes 1 to 100 records per call on its V3 search, enrich, signal and score endpoints. ZoomInfo takes up to 25 records per API enrich call and 10 per MCP call, with async audience jobs for larger sets.
Can I use Lusha or ZoomInfo from Claude or another AI agent?
Yes. Lusha's official MCP server is at https://mcp.lusha.com with 50 tools and OAuth for Claude, ChatGPT and Codex. ZoomInfo's is at https://mcp.zoominfo.com/mcp with 26 tools, and data accessed through it may not be used for AI model training.
Do Lusha and ZoomInfo buy data from other vendors?
Both can fill gaps from third parties. Lusha's Data Waterfall fills gaps from other vendors (its docs differ on the price per field) and is on by default in the enrich API unless you pass waterfallEnabled false. ZoomInfo Enterprise includes an audience waterfall across 25+ vendors.
Related
Read from lusha.com/pricing, gtm.ai/pricing and each tool's API docs. Verified 25 Oct 2026.
