Free
$0
Free
900 credits per seat a year on annual billing, or 75 per seat a month on monthly billing.
API included
Plan details
Work email required for search and enrichment. People search by API returned 403 on a Free account on 25 Oct 2026.
Comparison
Apollo vs ZoomInfo
Apollo sells per-seat plans with credits, from $49 a seat a month billed annually, and bundles a contact database with its own sequencer and CRM. ZoomInfo's GTM AI sells data headless: free search and lookup, 1,000 free data credits at signup, then pay-as-you-go top-ups from $20 with no seats. Its sales and marketing plans are quote only. Both have an official MCP server.
Pick Apollo if
- You want one tool for the data, the sequences and a CRM, priced per seat
- You want a listed price with no sales call at every tier up to Organization
Pick ZoomInfo if
- You want to pay only for data you enrich, with no seats: top-ups from $20
- You want free search, lookup and lookalike calls before spending a credit
Apollo
Sourcing, Enrichment
ZoomInfo
Sourcing, Enrichment
At a glance
Apollo
- From
- $49/seat/moBasic annual, $65 monthly
- Free plan
- Yes$0, 75 credits/mo monthly
- Cost per unit
- 1 credit per matched person
- MCP server
- Official
ZoomInfo
- From
- $20,Pay as you go from no seats
- Free plan
- Yes1,000 data and 1,000 AI credits, no card
- Cost per unit
- 1 data credit per new record
- MCP server
- Official
Where they differ
16 points side by side. Open a value for the full detail.
| What | Apollo | ZoomInfo |
|---|---|---|
| All-in-one sales platform with databaseAn all-in-one sales platform. Its API covers a contact and company database (search, person and company enrichment, job postings, news) plus Apollo's CRM and sequencing engine. | B2B database sold headless by APIA B2B contact and company database. GTM AI by ZoomInfo sells it headless through an OAuth REST API, an MCP server and a CLI. The classic ZoomInfo sales and marketing apps are sold separately. | |
| Basic $49/seat/mo annual, $65 monthlyBasic, $49 per seat a month billed annually or $65 per seat billed monthly. Verified 2026-10-25. | Pay as you go from $20, no seatsGTM AI pay-as-you-go: top-ups from $20, no contract and no seat fees. ZoomInfo Professional and the Copilot, Marketing and ABM plans are quote only. Verified 2026-10-25. | |
| Credits per seat, no rolloverPer seat, with credits per seat: Basic 30,000 a year (annual) or 2,500 a month (monthly). Credits do not roll over. | Data credits $0.38, AI credits $0.05Credits with no seats on GTM AI. Data credits cost $0.38 each at the $1,000 spend tier; AI credits cost $0.05 each. The pricing page says both that credits never expire while the account is active and that they expire 12 months after they are granted. | |
| $0, 75 credits/mo monthlyFree, $0: 900 credits per seat a year on annual billing, or 75 a month on monthly billing. Free accounts need a work email for search and enrichment. | 1,000 data and 1,000 AI credits, no cardGTM AI Free: 1,000 data credits and 1,000 AI credits at signup, no card. MCP, API and CLI access for 5 apps, audiences of 5 x 500 rows. Search, lookup and find similar stay free. | |
| Docs say every plan; Free search 403Docs say every plan includes the API. On a Free account on 25 Oct 2026, people search returned 403 API_INACCESSIBLE even with a master key, while organization enrichment worked. | GTM AI Free and EnterpriseAPI, MCP and CLI on GTM AI Free (5 apps) and Enterprise (unlimited apps). The zoominfo.com pricing page does not say which sales and marketing plans include the API; Copilot Enterprise lists custom integrations. | |
| 1 credit per matched person1 credit per matched person on enrichment, 0 if nothing credit-consuming is found. People search is 0 credits on paid plans but returns no emails or phones. | 1 data credit per new record1 data credit per new record enriched. Search, lookup, find similar and recommended contacts are free. Re-enriching a record within 12 months is free on Enterprise only (Records Under Management). | |
| 8 credits per mobile returnedMobile phone on person enrichment costs 8 credits per phone returned. Phones arrive asynchronously through a webhook or polling. | Mobiles listed under Enterprise packagesContact records have direct and mobile phone fields with do-not-call flags. The pricing page lists mobile phone data under Enterprise packages. | |
| Status returned, no separate verifierEnrichment returns an email_status of verified, extrapolated or unavailable. No separate verifier price is listed. | Accuracy score, no separate verifierNo separate verifier listed. Contact records carry a contactAccuracyScore, a validDate and a lastUpdatedDate. | |
| x-api-key header, OAuth 2.0 for partnersAPI key in the x-api-key header. Keys are scoped to chosen endpoints or set as a master key. Partners use OAuth 2.0. | OAuth 2.0 only, Bearer tokenOAuth 2.0 only: client credentials or Authorization Code with PKCE, then a Bearer token. Scopes per data type (contact, company, intent, news, scoops). Portal test tokens make real calls and use credits. | |
| Enrichment 1,000/min, search 200/minPer team, shared by all keys. Paid plans: enrichment 1,000 a minute; search 200 a minute, 6,000 an hour, 50,000 a day. Free: 50 a minute, 200 an hour, 600 a day. | 25 requests/sec on StandardPer tenant, by tier: Builder 5 a second, Standard 25 a second (the default), Scaling 35 a second, each with hourly and daily caps. The GTM AI pricing page lists the free tier at 5 requests a second in one place and Standard in another. | |
| 10 records per bulk requestBulk people and bulk organization enrichment, up to 10 records per request. People search shows up to 50,000 records per query (100 per page, 500 pages). | 25 per API call, async jobsEnrich up to 25 records per API call (10 per MCP call). Async audience enrich jobs, audience row upserts of up to 500 rows and data exports. | |
YesOfficial, at https://mcp.apollo.io/mcp. Streamable HTTP with OAuth 2.0, or a master key for headless use. Covers search, enrichment, CRM, sequences and analytics. | YesOfficial, at https://mcp.zoominfo.com/mcp, with OAuth sign-in. 26 tools: 14 free, 8 that use data credits and 4 that use AI credits. Also a Claude Code plugin, a Codex plugin and a CLI. | |
| 240M+ contacts, 30M companiesOver 240 million contacts and 30 million companies, with 1,500+ technologies for technographic filters. Company data includes revenue, headcount, funding, technologies and parent and subsidiary links. | 100M+ companies, 500M+ professionals, signals100M+ companies, 500M+ professionals and 50+ buying and business signal types, plus intent topics, scoops, news, org charts and corporate hierarchy. Intent needs the Intent SKU. | |
| Per-request only, no event subscriptionsPer-request only: phone reveal and waterfall results go to the webhook_url you pass, or you poll for them (kept 30 days). No event-subscription webhooks are documented. | Via Agents API, no subscription specThe docs say webhooks are available through the Agents API. The page documents triggering Agent Team runs and polling for results, with no subscription or signature spec. | |
| ISO 27001 and SOC 2ISO 27001 and SOC 2 certified, per its privacy policy, with GDPR, UK GDPR and US state privacy sections. | ISO 27001, 27017, 27701; SOC badgeISO 27001, ISO 27017 and ISO 27701 badges on its trust center, plus an AICPA SOC badge that does not name the report type. The privacy policy names an EU representative under GDPR. | |
| Internal use, no resaleStandard plans are for internal use. Terms ban reselling the data, using the API with LinkedIn automation tools, and training AI models except your own internal ones. The MCP bans model training outright. | No AI training on MCP dataData accessed through the MCP server may not be used for AI model training. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Apollo
4 plans · API reviewBasic
$65/mo
billed monthly
$49/mo
billed annually
Per seat. 30,000 credits per seat a year on annual billing, or 2,500 a month on monthly billing.
API included
Professional
$99/mo
billed monthly
$79/mo
billed annually
Per seat. 48,000 credits per seat a year on annual billing, or 4,000 a month on monthly billing.
API included
Organization
$119/mo
annual billing only
$119/mo
billed annually
Per seat, minimum 3 seats, annual billing only (the monthly toggle shows $149 labelled Annual Only).
API included
Plan details
72,000 credits per seat a year.
ZoomInfo
8 plans · API reviewGTM AI Free / pay as you go
$0
Free
1,000 data and 1,000 AI credits at signup, no card.
API included
Plan details
Top-ups from $20, no contract, no seats. Data credits $0.38 each at the $1,000 spend tier; 5,000 credits listed at $1,900, shown at $570 with a 70% first-purchase offer. AI credits $0.05 each.
GTM AI Enterprise
Custom quote
Annual volume plus bonus credits, Records Under Management, unlimited apps, custom rate limits, mobile phone data, audience waterfall across 25+ vendors, SSO/SAML.
API included
Plan details
Talk to sales.
ZoomInfo Professional
Custom quote
Quote only. API access not stated on the pricing page.
Copilot Advanced
Custom quote
Quote only. All Professional features.
Show all 8 plansShow fewer plans
Copilot Enterprise
Custom quote
Quote only. All Copilot Advanced features plus custom integrations.
Marketing Demand
Custom quote
Quote only. 75K included credits, 25 intent topics.
ABM Lite
Custom quote
Quote only. 100 intent topics.
ABM Enterprise
Custom quote
Quote only. 150K included credits, unlimited intent topics.
Which one to pick
Choose Apollo if
- You want one tool for the data, the sequences and a CRM, priced per seat.
- You want a listed price with no sales call at every tier up to Organization.
- You want mobile phones on a self-serve plan (8 credits per phone).
- You want people search at 0 credits on paid plans to size lists before enriching.
Choose ZoomInfo if
- You want to pay only for data you enrich, with no seats: top-ups from $20.
- You want free search, lookup and lookalike calls before spending a credit.
- You need intent topics, scoops, org charts or corporate hierarchy, and can buy the Enterprise or Intent options.
- You want larger enrich batches: 25 records per API call.
- You want a higher default rate limit: 25 requests a second on the Standard tier.
If neither fits: If you only need work emails for a list you already have, a dedicated email finder that charges only on a found email may cost less than either database.
How to find a person's work email addressWant us to build it for you?
Choosing between Apollo and ZoomInfo, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is Apollo software free?
Apollo has a Free plan at $0 with 900 credits per seat a year on annual billing, or 75 a month on monthly billing, and it needs a work email for search and enrichment. ZoomInfo's GTM AI gives 1,000 data and 1,000 AI credits at signup with no card, and search and lookup stay free after that.
Can you buy ZoomInfo data without a sales call?
Yes, through GTM AI by ZoomInfo. Signup gives 1,000 data and 1,000 AI credits with no card, and top-ups start at $20 with no contract. Data credits cost $0.38 each at the $1,000 spend tier. Enterprise plans and the zoominfo.com sales and marketing plans are quote only. Verified 2026-10-25.
Does a search use credits on Apollo or ZoomInfo?
Apollo people search costs 0 credits on paid plans, though organization search costs 1 credit per page of up to 100. ZoomInfo search, lookup, find similar and recommended contacts are free. On both, you pay when you enrich a record to get the email or phone.
Which has mobile phone numbers?
Apollo returns mobile phones on person enrichment for 8 credits per phone on its listed plans. ZoomInfo contact records include direct and mobile phone fields, and its GTM AI pricing page lists mobile phone data under Enterprise packages.
Can I use Apollo or ZoomInfo from Claude or another AI agent?
Yes. Apollo's official MCP server is at https://mcp.apollo.io/mcp. ZoomInfo's is at https://mcp.zoominfo.com/mcp, with 26 tools, and there is a Claude Code plugin. Both ban using data from their MCP servers to train AI models.
Related
Read from apollo.io/pricing, gtm.ai/pricing and each tool's API docs. Verified 25 Oct 2026.
