Apollo is a sales platform with a database of over 240 million contacts, sequences, a dialer and its own contact and deal records, priced per seat from US$49 a month billed annually. HubSpot is a CRM for your own records, free for up to 2 users, with Sales Hub Starter at US$20 a seat a month list. Apollo lists a HubSpot integration, so the two can run together.
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Apollo
Sourcing, Enrichment
HubSpot
CRM
Apollo
HubSpot
15 points side by side. Open a value for the full detail.
| What | Apollo | HubSpot |
|---|---|---|
| US$49/seat/mo annual, US$65 monthlyPer seat. Basic is US$49 a seat a month billed annually, or US$65 billed monthly. A Free plan costs US$0. Verified 2026-10-25. | US$20/seat/mo list, monthly or annualPer seat. Sales Hub Starter lists at US$20 a seat a month on monthly or annual billing; a limited-time new-customer offer makes it US$10 monthly or US$7 a month billed annually. Free tools cost US$0. Verified 2026-10-25. | |
| 75 credits/seat/mo, 2 sequencesFree plan with 75 credits a seat a month (900 a year), 2 sequences and Gmail-only sending. A 14-day trial of Basic or Professional includes 75 credits. | Free tools for 2 users, no cardFree tools for up to 2 users, no credit card. Free accounts hold up to 1,000 contacts; paid accounts up to 15 million. | |
| Seats plus credit pool, no rolloverSeats plus a team credit pool: 30,000 (Basic), 48,000 (Professional) or 72,000 (Organization) credits a seat a year on annual billing, granted upfront. Unused credits do not roll over, and add-on credits renew each cycle until removed. All seats sit on the same plan. | Seats plus credits for AI featuresSeats plus HubSpot Credits for AI features: 500 on Starter, 3,000 on Professional, 5,000 on Enterprise. Extra credits cost US$0.010 each on pay as you go, or US$10 per 1,000-credit pack. Professional and Enterprise add one-time onboarding of US$1,500 and US$3,500. | |
| Free lists API; people search needs paidThe Free plan card lists API access, but on a Free account people search through the API returned 403 with the message that all paid plans include full API access; company enrichment worked. On paid plans people search costs 0 credits. | API on every tier, Free includedAPI on every tier, Free included. Free and Starter allow 100 requests per 10 seconds per app and 250,000 a day per account. | |
| x-api-key header, OAuth 2.0 for partnersAPI key in the x-api-key header. A key is limited to the endpoints you pick, or set as a master key for all of them; some endpoints need the master key. Every key request acts as the workspace's longest-standing active admin. Partners use OAuth 2.0. | Bearer token; OAuth or Service KeyBearer token. OAuth for distributed apps; for a single account, a Service Key (Settings > Integrations > Service Keys). Legacy private apps can no longer be created in existing accounts from 26 Oct 2026 (28 Sep 2026 for new accounts); existing tokens keep working. | |
| Enrichment 1,000/min, search 200/minPer team, shared by every key. Paid plans: enrichment 1,000 a minute with no hourly or daily cap; database search 200 a minute, 6,000 an hour and 50,000 a day; other endpoints 200 a minute and 2,000 a day (6,000 on Organization). Free: 50 a minute, 200 an hour, 600 a day. | 100 per 10 seconds on Free, StarterPer app per 10 seconds: 100 on Free and Starter, 190 on Professional and Enterprise. Per account per day: 250,000 on Free and Starter and 1,000,000 on Enterprise (for Professional, HubSpot's developer docs and its product catalog give different figures). CRM search: 5 requests a second. An add-on pack at US$500 a month adds 1,000,000 a day, up to 2 packs. | |
| 100 per bulk create, 1,000 per updateBulk create of up to 100 contacts or 100 accounts per call, and bulk update of up to 1,000 contacts per call (asynchronous above 100). Bulk enrichment takes 10 records per call. | 100 per batch call, Imports APIBatch create, update and upsert of 100 records per call. The Imports API takes up to 80,000,000 rows a day, with files up to 1,048,576 rows or 512 MB. | |
| Per-request only, no event subscriptionsPer request only: phone reveals and waterfall results go to the webhook_url you pass, or you poll for them. No event subscriptions are documented. | App webhook subscriptions, 10 retriesApp webhook subscriptions, up to 1,000 per app. Failed deliveries are retried up to 10 times over 24 hours. | |
YesOfficial remote server at https://mcp.apollo.io/mcp over Streamable HTTP, with OAuth 2.0 or an API key in the X-Api-Key header for clients without a browser. Covers search, enrichment, contacts, accounts, deals, sequences and email. Apollo prohibits AI model training through its MCP. | YesOfficial remote server at https://mcp.hubspot.com, signed in with OAuth through a user-level app. Its documented scope covers contacts, companies, deals, tickets and engagements, with no access to Sensitive Data properties. | |
| Sequences on every account, dialer on paidEmail campaigns on every account: Free has 2 sequences and Gmail only, Basic and up have unlimited sequences and any email provider. US dialer on paid plans at 1 credit per 30 seconds. Warmup and mailbox buying from Basic. | Calling from Starter, sequences from ProfessionalCalling from Starter: 500 minutes, 3,000 on Professional, 12,000 on Enterprise. Sequences from Professional, with up to 500 email sends a user a day (1,000 on Enterprise). | |
| 1 credit/email, 8 per mobileA database of over 240 million contacts and 30 million companies. An email costs 1 credit and a mobile number 8 more; nothing found costs 0. Company search, job postings and news cost 1 credit a page. | No contact database to searchNo contact database to search through the API: it holds your own records. A Prospecting agent is listed from Starter. | |
| Salesforce, HubSpot, Outreach, Salesloft, MarketoSalesforce, HubSpot, Outreach, Salesloft, Marketo, SendGrid, LinkedIn and major email providers. CRM integrations are listed from Basic. | Clay, Zapier, n8n, MakeClay, Zapier, n8n and Make all list HubSpot connections. | |
| ISO 27001 and SOC 2ISO 27001 and SOC 2 certified, per its privacy policy. | SOC 2 Type II, SOC 1, HIPAA attestationSOC 2 Type II and SOC 1 reports and a HIPAA attestation, per its trust center. | |
| Existing records returned unchangedBulk create returns existing contacts and accounts unchanged instead of making copies. Accounts match on CRM ids by default; run_dedupe also matches on domain, organization id and name. | Contacts dedupe on email; companies notContacts dedupe on email. Companies created through the API, including third-party sync apps, are not deduplicated by domain. | |
| Find prospects and run sequencesTeams that want to find prospects, get their emails and phones, and run sequences from one seat. | CRM as system of recordTeams that want a CRM as the system of record, starting free, with batch writes and an import API for large loads. |
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US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
$0
Free
US$0. 900 credits a seat a year granted monthly on annual billing, or 75 a seat a month on monthly billing. 2 sequences, Gmail-only sending, API access listed (people search through the API returned 403 on a Free account). Rate limit 50 a minute, 600 a day.
$65/mo
billed monthly
$49/mo
billed annually
Per seat: US$65 a month billed monthly with 2,500 credits a month, or US$49 a month billed annually with 30,000 credits a year granted upfront.
Unlimited sequences, API enrichment, CRM integrations, waterfall enrichment, 5 automated workflows. 14-day trial.
$99/mo
billed monthly
$79/mo
billed annually
Per seat: US$99 a month billed monthly with 4,000 credits a month, or US$79 a month billed annually with 48,000 credits a year granted upfront.
Adds A/Z testing, AI lead scoring and call recordings with AI insights (4,000 minutes). 14-day trial.
$119/mo
annual billing only
$119/mo
billed annually
Per seat, minimum 3 seats: US$119 a month billed annually with 72,000 credits a year granted upfront.
Annual billing only; the monthly view shows US$149 a seat a month with 6,000 credits a month, still marked annual billing only.
$0
Free
US$0. Up to 2 users, no credit card, up to 1,000 contacts. API limit 100 requests per 10 seconds per app and 250,000 a day per account.
$20/mo
billed monthly
$20/mo
billed annually
Per seat, US list price US$20 a month on monthly or annual billing.
Limited-time new-customer offer on 25 Oct 2026: US$10 a month on monthly billing, or US$7 a month billed annually. 500 HubSpot Credits, 500 calling minutes, up to 50 workflows with restricted triggers and actions.
$100/mo
billed monthly
$90/mo
billed annually
Per seat: US$100 a month paid monthly, still a one-year commitment, or US$90 a month billed annually.
Required one-time onboarding US$1,500. 3,000 HubSpot Credits, 3,000 calling minutes, up to 300 workflows, sequences with up to 500 email sends per user per day. API limit 190 per 10 seconds.
$150/mo
annual billing only
$150/mo
billed annually
Per seat: US$150 a month billed annually, through sales; no monthly option.
Required one-time onboarding US$3,500. 5,000 HubSpot Credits, 12,000 calling minutes, up to 1,000 workflows, sequences with up to 1,000 email sends per user per day. API limit 190 per 10 seconds and 1,000,000 a day.
If neither fits: If the real job is only getting verified work emails for a list you already have, a dedicated email finder may be the simpler route. Load the results into whichever CRM you keep.
How to find a person's work email addressChoosing between Apollo and HubSpot, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Apollo has a Free plan at US$0 with 75 credits a seat a month (900 a year), 2 sequences and Gmail-only sending. Paid plans start at Basic, US$49 a seat a month billed annually or US$65 billed monthly. On a Free account, people search through the API returned 403; Apollo's message says all paid plans include full API access.
Apollo's privacy policy says it is certified under ISO 27001 and SOC 2. Its terms limit use to your own internal business purposes, bar reselling the data and bar using any API with LinkedIn automations. Apollo also prohibits AI model training through its MCP server.
Apollo stores contacts, accounts, deals and tasks, and its API can create and update them in bulk. HubSpot is built as the system of record: free for up to 2 users, batch upserts of 100 records per call, an Imports API for large loads and webhook subscriptions on record changes. Apollo documents only per-request webhooks for enrichment results.
Yes. Apollo lists HubSpot among its integrations, and its pricing page lists CRM integrations from the Basic plan. Apollo's bulk create contacts endpoint also accepts a HubSpot id for matching and deduplication.
Both have official remote servers. Apollo's is https://mcp.apollo.io/mcp, with OAuth or an API key header, and covers prospect search, enrichment, CRM records and sequences. HubSpot's is https://mcp.hubspot.com, with OAuth through a user-level app, and covers your contacts, companies, deals, tickets and engagements.
Apollo counts limits per team: on paid plans enrichment runs at 1,000 requests a minute with no daily cap, and database search at 200 a minute and 50,000 a day. HubSpot counts per app and per account: 100 to 190 requests per 10 seconds and 250,000 to 1,000,000 a day by tier, with CRM search at 5 requests a second.
Read from apollo.io/pricing, hubspot.com/pricing/sales and each tool's API docs. Verified 25 Oct 2026.
