Cognism sells through sales only: no public prices, no trial, and API and MCP access on its new Standard and Pro packages of 5 seats, with phone numbers screened against Do Not Call lists. Lusha publishes plans from a $0 Free plan, with the API usable on Free under tight limits, emails at 1 credit and phones at 5 credits. Prices verified 2026-10-25.
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Cognism
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| What | Cognism | Lusha |
|---|---|---|
| B2B database with mobiles and intentA B2B sales intelligence database with emails, direct dials and mobile numbers, company events and Bombora intent, sold as prospecting packages with a REST API and MCP server. | B2B data with search-then-reveal APIA B2B contact and company data platform with a search-then-reveal API for emails and phones, prospecting filters, signals, lookalikes and scoring, plus an MCP server. | |
| Not published; sold through salesNo prices on the pricing page. Standard and Pro each include 5 seats and are sold through sales. | Free; Starter $49.90/mo monthlyFree at $0. Starter $49.90 a month billed monthly, or $37.45 a month billed annually ($449.10 a year). Verified 2026-10-25. | |
| 1 credit per revealed contact1 credit per revealed contact. Each seat includes a credit allocation; the amount and the price of extra credits are not published. Once revealed, the team keeps using that contact for the contract; a credit is used again only if the contact changes jobs. | 1 credit per email revealed1 credit per email revealed. The search step also bills: 1 credit per 1 to 25 results, and Lusha's docs disagree on misses: the billing FAQ says NOT_FOUND is not charged, the API introduction page says a minimum of 1 credit per request. Two NOT_FOUND searches cost 0 on our Free key. | |
| Included in the contact revealIncluded in the contact reveal. Pro adds a premium mobile filter and mobile verification on demand. Phones in Do Not Call countries set for your account are masked. | 5 credits per phone revealed5 credits per phone number revealed. | |
| Search tokens plus reveal creditsTwo meters on the API: search tokens, 1 per record returned, and credits, 1 per contact revealed. The same credits work in the platform, Enrich and the API. | One pool, rollover up to 2 timesOne credit pool. Monthly Pro and Premium roll unused credits over up to 2 times the monthly amount; annual plans grant credits upfront. | |
| No free plan or trialNo free plan and no self-serve trial: the free-trial URL returns 404. The only free offer is a sales-led data sample. | Free plan, 40 credits/mo, no cardFree plan: 40 credits a month, 1 seat, no credit card. | |
| Standard and Pro packages onlyAPI and MCP are on the new Standard and Pro packages. Customers on older packages upgrade through their account team. | Free and Starter with strict limitsThe API works on Free and Starter with strict limits (100 calls a day and 40 a minute on Free in our test). Pro is the first plan that lists API, Signals and Webhooks; Premium lists API Advanced. | |
| OAuth client credentials, 20-minute tokensOAuth client credentials: you create a client ID and secret in the platform and exchange them for a bearer token that lasts 1,200 seconds (20 minutes). | api_key headerAPI key in a header named api_key on every request. | |
| 500 requests/min per call typePer account: 500 requests a minute each for search, count and dictionary calls. Limits are set by package. | 25 requests/sec per accountPer account: 25 requests a second on all endpoints by default. Hourly and daily quotas vary by plan and come back in response headers. | |
| No bulk endpoint; 100 per pageNo bulk or async job endpoint. Search pages return up to 100 records, up to 100,000 records per cursor journey. | 1 to 100 records per callSearch, enrich, signal and score endpoints take 1 to 100 records per call, returned in the same response. | |
| YesOfficial, at mcp.cognism.com/mcp, OAuth 2.0 sign-in with your Cognism login. Data pulled through it may not be used to train AI models. | YesOfficial, at mcp.lusha.com. OAuth for Claude, ChatGPT and Codex; an x-api-key header for other clients. | |
| Emails, mobiles with DNC flags, intentPeople with titles, seniority, skills, education and career history; emails, direct dials and mobiles with Do Not Call flags; company firmographics, technologies, funding, acquisition, IPO and hiring events, and Bombora intent. | About 515.5M contacts, 98 fieldsAbout 515.5 million contacts and 29 million companies across about 98 fields: emails, phones, job data, firmographics, technographics, funding, intent topics and signals. | |
| Beta webhooks for changes and eventsWebhooks in beta: job and contact-detail changes for people revealed in the last 12 months, and funding, acquisition, IPO and hiring events for up to 1,000 tracked companies. | Signed signal webhooks from ProSignals such as job changes, promotions and company events, sent by signed webhooks to HTTPS URLs. Webhooks are listed from Pro. | |
| Salesforce, HubSpot, Pipedrive, BullhornSalesforce, HubSpot, Pipedrive and Bullhorn, among others on its integrations page. | Clay, Zapier, n8n, Make, CRMsClay, Zapier, n8n, Make, Salesforce, HubSpot and Zoho, among others. | |
| ISO 27001, ISO 27701, SOC 2 Type IIISO 27001, ISO 27701 and SOC 2 Type II. Says it follows GDPR and CCPA and scrubs its data against 15 major Do Not Call and TPS lists, including the UK (TPS and CTPS) and US. | SOC 2 Type II, ISO 27001, ISO 27701SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017 and ISO 31700. Says it is fully aligned with GDPR and CCPA. | |
| UK and Europe phone prospectingTeams prospecting into the UK and Europe by phone that want Do Not Call screening built in and buy through an annual sales process. | Self-serve, pay per revealTeams that want to start free or self-serve, pay per email and phone revealed, and enrich in batches of up to 100. |
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US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Custom quote
Price not published; talk to sales.
5 seats included, each with a credit allocation (amount not published). MCP and API access, list building with firmographic, technographic and signal filters, CSV export and enrich.
Custom quote
Price not published; talk to sales.
Everything in Standard plus premium mobile filter, mobile verification on demand and buying intent. 5 seats included.
Price not published.
Add-on to Standard or Pro or sold on its own; credits enrich new records and are used again only when key details change.
$0
Free
40 credits a month, 1 seat, no credit card.
API with strict rate limits (100 calls a day and 40 a minute in our test).
$49.90/mo
billed monthly
$37.45/mo
billed annually
$49.90 a month billed monthly with 400 credits a month, or $37.45 a month billed annually ($449.10 a year) with 4,800 credits upfront.
1 seat, lookalikes, bulk enrichment. API with strict rate limits.
$69.90/mo
billed monthly
$52.45/mo
billed annually
$69.90 a month billed monthly with 600 credits a month (roll over up to 2x), or $52.45 a month billed annually ($629.10 a year) with 7,200 credits upfront.
2 free seats, API, CSV enrichment, Signals, Webhooks.
$399.90/mo
billed monthly
$299.95/mo
billed annually
$399.90 a month billed monthly with 3,400 credits a month, or $299.95 a month billed annually ($3,599.10 a year) with 40,800 credits upfront, at the slider's default.
5 free seats, API Advanced, team management, credit allocation.
Custom quote
Custom credits and seats; contact sales.
50%+ off price per credit, SSO, advanced compliance.
If neither fits: If the job is only finding work emails for a list you already hold, a pay-per-result email finder may cost less than a seat-based database. The guide below walks through every way to do it.
How to find a person's work email addressChoosing between Cognism and Lusha, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Cognism does not publish prices; Standard and Pro each include 5 seats and are quoted by sales. Lusha publishes its plans: Free at $0, Starter at $37.45 a month billed annually, Pro at $52.45 and Premium at $299.95 a month billed annually. Prices verified 2026-10-25.
No self-serve trial. On 25 Oct 2026 Cognism's free-trial URL returned a 404 page and every entry point led to a demo or sales form; the only free offer is a data sample through sales. Lusha has a Free plan with 40 credits a month and no credit card.
Yes, with tight limits. On a Free account on 25 Oct 2026 the API returned limits of 100 calls a day and 40 a minute, and the pricing table marks Free and Starter as strict rate limits. Pro is the first plan card that lists the API as a feature.
In Cognism, 1 credit reveals 1 contact and is used again only if that contact changes jobs; API searches also use search tokens, 1 per record returned. In Lusha, 1 credit reveals an email, 5 credits reveal a phone number, and searches cost 1 credit per 1 to 25 results.
Yes. Cognism's is at mcp.cognism.com/mcp with OAuth sign-in and a rule that data pulled through it may not train AI models. Lusha's is at mcp.lusha.com, with OAuth for Claude, ChatGPT and Codex and an x-api-key header for other clients.
Read from cognism.com/pricing, lusha.com/pricing and each tool's API docs. Verified 25 Oct 2026.
