Free
$0
Free
75 credits a seat a month on monthly billing, or 900 a seat a year granted monthly on annual.
API included
Plan details
API: company enrichment worked on our Free account; people search returned 403.
Comparison
Apollo vs Lusha
Pick Apollo if you want contact data, a CRM and email sequences behind one API, with people search at 0 credits on paid plans and plans from $49 a seat a month billed annually. Pick Lusha if phone numbers matter most: a phone costs 5 credits against 9 on Apollo, calls take up to 100 records, and signal webhooks start on Pro.
Pick Apollo if
- You want contact data, a CRM and email sequences behind one API key, with CRM and sequence calls at 0 credits
- You pull large prospect lists: people search costs 0 credits on paid plans, up to 50,000 records per query
Pick Lusha if
- Phone numbers are the main need: a Lusha phone reveal costs 5 credits
- You want batch calls of up to 100 records per request
Apollo
Sourcing, Enrichment
Lusha
Sourcing, Enrichment
At a glance
Apollo
- From
- $49/seat/moBasic annual, $65 monthly
- Free plan
- Yes$0, 75 credits/seat/mo
- Cost per unit
- 1 credit/email, 8 per mobile
- MCP server
- Official
Lusha
- From
- $37.45/moStarter yearly, $49.90 monthly
- Free plan
- Yes$0, 40 credits/mo, no card
- Cost per unit
- 1 credit/email, 5 per phone
- MCP server
- Official
Where they differ
16 points side by side. Open a value for the full detail.
| What | Apollo | Lusha |
|---|---|---|
| All-in-one sales platformAn all-in-one sales platform. One API covers people and company search, enrichment, job postings and news, plus Apollo's own CRM and email sequences. | B2B contact and company data APIA B2B contact and company data API built on search, then reveal. It adds ICP prospecting, signals, lookalikes, buying groups, scoring and workspace tables. | |
| Basic $49/seat/mo annual, $65 monthlyBasic: $49 a seat a month billed annually (30,000 credits a seat a year, granted upfront), or $65 a seat a month billed monthly (2,500 credits a month). Verified 2026-10-25. | Starter $37.45/mo yearly, $49.90 monthlyStarter: $37.45 a month billed yearly ($449.10 a year, 4,800 credits upfront), or $49.90 billed monthly (400 credits a month). 1 seat. Verified 2026-10-25. | |
| Credits per seat, no rolloverPer seat, with credits pooled across the team. Credits do not roll over. Add-on credits are charged at once and recur every cycle until you remove them. All seats must be on the same plan. | Per plan; seats included, 25% off yearlyPer plan, paid in credits; seats are included (Starter 1, Pro 2, Premium 5). Yearly billing is 25% off and grants credits upfront, reset at year end. On monthly Pro and Premium, unused credits roll over up to 2x. | |
| 1 credit/email, 8 per mobile1 credit for a matched person's email and data, plus 8 credits when a mobile number is returned. Waterfall email typically costs 1 to 4 credits (can be 20+), waterfall phone 8 to 25 (can be 45+). | 1 credit/email, 5 per phone1 credit per email, 5 per phone. If Data Waterfall fills a gap from another vendor, Lusha's docs disagree on the price: its Data Waterfall page lists flat per-field rates, while its changelog says each field is charged at that provider's own rate. Search and prospecting cost 1 credit per 1 to 25 results. | |
| No, 0 credits on a missNo. Enrichment costs 0 credits when no data is found; our organization enrich miss cost 0. Some waterfall vendors charge per lookup even with no result. | No per billing FAQ; one page differsNo for NOT_FOUND per the billing FAQ, and two searches that found nothing cost 0 on our key. One docs page still says a request costs at least 1 credit. | |
| $0, 75 credits/seat/mo$0 with 75 credits a seat a month on monthly billing (900 a seat a year on annual). Search and enrichment need a work-email signup. | $0, 40 credits/mo, no card$0 with 40 credits a month, 1 seat, no credit card. CSV enrichment works on Free, up to 100 rows at a time. | |
| Every plan card; Free search 403Every plan card lists API access. On our Free account, people search returned 403 even with a master key, while company enrichment worked. On paid plans, people search costs 0 credits. | Free and Starter with strict limitsThe API works on Free and Starter with strict rate limits; our Free key allowed 100 calls a day and 40 a minute. Pro is the first plan that lists API as a feature, and Premium lists API Advanced. | |
| x-api-key header, OAuth 2.0 for partnersKey in the x-api-key header. A key is scoped to chosen endpoints or set as a master key, and is shown once. Partners use OAuth 2.0. | api_key header, per-key credit limitsKey in the api_key header, spelled exactly that way. Free has one Default key; more keys need an upgrade, and each key can carry a credit limit. | |
| Enrichment 1,000/min, search 200/minPer team, shared by every key. Paid plans: enrichment 1,000 a minute with no hourly or daily cap; search 200 a minute, 6,000 an hour, 50,000 a day; other calls 200 a minute, 400 an hour, 2,000 a day on Basic and Professional. Free: 50 a minute, 200 an hour, 600 a day. | 25 requests/sec per accountPer account, shared by every key: 25 requests a second on all endpoints, 5 a minute on the usage endpoint. Plan quotas are published: 40 a minute and 100 a day on Free and Starter, 50 a minute and 1,500 a day on Pro, 300 a minute on Premium and Scale. Current usage comes back in x-rate-limit headers. | |
| 10 per call, no async jobBulk people and company enrichment take up to 10 records per call, with no async bulk job. A search shows at most 50,000 records (100 per page, 500 pages). | 1 to 100 records per callEvery V3 search, enrich, signal and score endpoint takes 1 to 100 records per call. Prospecting pages stop at page 1,000 with 100 per page. | |
| YesOfficial remote MCP at mcp.apollo.io/mcp. OAuth, or a master key in the X-Api-Key header for headless clients. It has its own rate limits, and its terms bar AI model training. | YesOfficial MCP at mcp.lusha.com with 50 tools. OAuth for Claude, ChatGPT and Codex, or the x-api-key header for other clients. | |
| 240M+ contacts, 30M companiesOver 240 million contacts and 30 million companies. Work email with a status, personal emails and mobiles on request (mobiles arrive by webhook), firmographics with parent and subsidiary hierarchy, 1,500+ technologies, job postings and news. | About 515.5M contacts, 29M companiesRoughly 515.5 million contacts and 29 million companies with about 98 fields: work and personal emails, mobile and direct phones, firmographics, technographics, funding and about 18,000 intent topics. Most data points refresh weekly. | |
| Per-request webhooks onlyJob postings and news cost 1 credit per page. Webhooks are per request only, for phone and waterfall results; no event-subscription webhooks are documented. | Signed signal webhooks from ProJob change, promotion, hiring, headcount, traffic, news and weekly intent signals, charged per matched signal. Signal webhooks are HMAC-signed with retries, from the Pro plan. | |
| YesYes. Contacts, accounts, deals, tasks, sequences and outreach emails are API endpoints at 0 credits. | Partial: sequences in app onlyThe API covers data, signals, scoring and tables. The app has an Engage tab for email sequences. | |
| Salesforce, HubSpot, Outreach, Salesloft, MarketoSalesforce, HubSpot, Outreach, Salesloft, Marketo and SendGrid, plus ChatGPT, Claude, Cursor, Perplexity and Replit. | Salesforce, HubSpot, Zoho, Clay, Zapier, n8nSalesforce, HubSpot and Zoho, plus Clay, Zapier, n8n, Make, Workato, Pipedream and Albato. | |
| ISO 27001 and SOC 2ISO 27001 and SOC 2 certified, per its privacy policy, with GDPR and US state privacy sections. | SOC 2 Type II, ISO 27001, 27701SOC 2 Type II, ISO 27001, 27701, 27017 and 31700 on its trust center. GDPR certified by ePrivacyseal and CCPA validated by TrustArc. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Apollo
4 plans · API reviewBasic
$65/mo
billed monthly
$49/mo
billed annually
Per seat. 2,500 credits a seat a month billed monthly, or 30,000 a seat a year granted upfront billed annually. API enrichment.
API included
Professional
$99/mo
billed monthly
$79/mo
billed annually
Per seat. 4,000 credits a seat a month billed monthly, or 48,000 a seat a year granted upfront billed annually.
API included
Organization
$119/mo
annual billing only
$119/mo
billed annually
Per seat, minimum 3 seats, annual billing only (Apollo's plan page in the app shows $149 a seat a month under Monthly billing, marked Annual Billing Only).
API included
Plan details
72,000 credits a seat a year granted upfront.
Lusha
5 plans · API reviewFree
$0
Free
40 credits a month, 1 seat, no credit card.
API included
Plan details
API with strict limits (100 calls a day and 40 a minute on our account).
Starter
$49.90/mo
billed monthly
$37.45/mo
billed annually
400 credits a month billed monthly, or 4,800 a year upfront billed yearly ($449.10 a year).
API included
Plan details
1 seat, bulk enrichment, lookalikes. API with strict limits.
Pro
$69.90/mo
billed monthly
$52.45/mo
billed annually
600 credits a month (roll over up to 2x) billed monthly, or 7,200 a year billed yearly ($629.10 a year).
API included
Plan details
2 free seats, API, CSV enrichment, signals and webhooks.
Premium
$399.90/mo
billed monthly
$299.95/mo
billed annually
3,400 credits a month or 40,800 a year at the slider's default position ($3,599.10 a year billed yearly).
API included
Plan details
5 free seats, API Advanced. The slider changes the price.
Show all 5 plansShow fewer plans
Scale
Custom quote
Custom credits and price, SSO, credit allocation and DNC.
API included
Plan details
Contact sales.
Which one to pick
Choose Apollo if
- You want contact data, a CRM and email sequences behind one API key, with CRM and sequence calls at 0 credits.
- You pull large prospect lists: people search costs 0 credits on paid plans, up to 50,000 records per query.
- You want company job postings, news and parent and subsidiary hierarchy next to contact data.
- You run heavy enrichment: paid plans allow 1,000 enrichment calls a minute with no hourly or daily cap.
- You want a large credit pool per seat: Basic includes 30,000 credits a seat a year on annual billing.
Choose Lusha if
- Phone numbers are the main need: a Lusha phone reveal costs 5 credits.
- You want batch calls of up to 100 records per request.
- You want signal webhooks for job changes, promotions and company events, from the Pro plan.
- You want to reveal only what exists: each search result lists which fields can be revealed and their credit cost.
- You want a small plan billed per account, with seats included, from $37.45 a month billed yearly.
If neither fits: If all you need is a verified work email per person, a dedicated email finder that charges only when it finds an address may cost less. The email finder guide compares them.
How to find a person's work email addressWant us to build it for you?
Choosing between Apollo and Lusha, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is Lusha or Apollo cheaper for phone numbers?
In credits, Lusha charges 5 credits per phone revealed. Apollo charges 1 credit for the matched person plus 8 when a mobile is returned, so 9 in total. Credit prices differ by plan on each, so compare the plan you would buy. On Lusha, phones filled by Data Waterfall from another vendor are priced differently in different Lusha docs (a flat rate on the Data Waterfall page, the provider's own rate in the changelog); pass waterfallEnabled false to keep Lusha data only.
Can I use the Apollo or Lusha API on the free plan?
Partly on both. On our Apollo Free account, company enrichment worked but people search returned 403, even with a master key; Apollo says all paid plans include full API access. Lusha's Free key worked with limits of 100 calls a day and 40 a minute, and 40 credits a month.
Do Apollo and Lusha charge credits when no data is found?
Not for their own data. Apollo charges 0 credits when enrichment finds nothing, and an organization enrich miss on our account cost 0. Lusha's billing FAQ says NOT_FOUND results are not charged, though its API introduction page says a minimum of 1 credit per request; two empty searches on our key cost 0. Apollo notes that some waterfall vendors charge per lookup even without a result.
Do Apollo and Lusha have MCP servers for Claude or ChatGPT?
Yes, both are official. Apollo's is at mcp.apollo.io/mcp and covers search, enrichment, CRM records and sequences; headless clients can send a master key. Lusha's is at mcp.lusha.com with 50 tools, using OAuth for Claude, ChatGPT and Codex or an x-api-key header elsewhere.
Are there limits on how I can use Apollo data?
Yes. Standard Apollo plans are for internal use; resale or redistribution needs a separate agreement. The terms ban using the API with LinkedIn automation tools and allow AI training only on your own internal models, and the MCP terms ban model training outright.
Related
Read from apollo.io/pricing, lusha.com/pricing and each tool's API docs. Verified 25 Oct 2026.
