Free
$0
Free
500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows per table.
API included
Plan details
No phone enrichment, no HTTP API or webhooks, no top-ups.
Comparison
Clay vs HubSpot
Clay and HubSpot do different jobs. Clay is an enrichment and workflow table that buys data from 150+ providers with credits, from $167 a month billed annually, with unlimited seats. HubSpot is a CRM that stores your own contacts, companies and deals, priced per seat, with free tools for 2 users. The two connect: Clay's CRM sync starts on its Growth plan.
Pick Clay if
- You need to find or enrich people and companies from many data providers in one table
- You want waterfalls across providers without writing fallback code
Pick HubSpot if
- You need a system of record for contacts, companies and deals that your sales team works in
- You want to start free with up to 2 users and API access
Clay
Data platform, Enrichment
HubSpot
CRM
At a glance
Clay
- From
- $167/moLaunch annual, $185 monthly, per workspace
- Free plan
- YesFree plan, 500 actions, 100 data credits
- Cost per unit
- $0.05Data credits from ; actions under $0.01
- MCP server
- Official
HubSpot
- From
- US$20/seat/moStarter list
- Free plan
- YesFree tools for 2 users, 1,000 contacts
- Cost per unit
- US$0.010Seats; extra credits each
- MCP server
- Official
Where they differ
13 points side by side. Open a value for the full detail.
| What | Clay | HubSpot |
|---|---|---|
| GTM spreadsheet with 150+ data providersA GTM orchestration spreadsheet with a data marketplace of 150+ providers (200+ in other places on its site), AI research, signals and its own email Sequencer. Programmable through webhooks, an HTTP API column, a Public API, a CLI and an MCP server. | CRM platform for your own dataA CRM platform: contacts, companies, deals, tickets and custom objects behind a REST API, with batch upsert, imports, webhooks and an official MCP server. It holds your own data, not third-party data. | |
| Free plan, 500 actions, 100 data creditsFree plan: 500 actions and 100 data credits a month, up to 200 rows per table, no phone enrichment, no HTTP API or webhooks. New workspaces start on a 14-day Growth trial with 5,000 actions and 1,000 data credits, no card. | Free tools for 2 users, 1,000 contactsFree tools for up to 2 users, up to 1,000 contacts. No credit card required. | |
| Launch $167/mo annual, $185 monthly, per workspacePer workspace, with unlimited seats. Launch $167 a month billed annually or $185 monthly; Growth $446 annually or $495 monthly; Enterprise custom with an annual commitment. Verified 2026-10-25. | Starter US$20/seat/mo listPer seat, US prices. Starter lists at US$20 a month; a limited-time new-customer offer makes it US$10 monthly or US$7 a month billed annually. Professional US$100 monthly (one-year commitment) or US$90 billed annually, plus US$1,500 onboarding. Enterprise US$150 billed annually, plus US$3,500 onboarding. Verified 2026-10-25. | |
| Data credits from $0.05; actions under $0.01Two meters. Data credits buy marketplace data, from $0.05 each, and roll over within limits. Actions cover platform work, under $0.01 each, and reset each cycle. Top-ups cost a 30% premium on Launch and Growth. Bringing your own provider key skips data credits but still uses actions. | Seats; extra credits US$0.010 eachSeats. Paid plans include HubSpot Credits (Starter 500, Professional 3,000, Enterprise 5,000); extra credits cost US$0.010 each or US$10 per 1,000-credit pack. | |
| 0.5 to 10+ data creditsVaries by provider and data type. The docs say 0.5 to 10+ data credits; per-row costs in the app ran from 0.1 (scrape website) to 25 (one phone provider). No charge when no result comes back. | Not a data providerNot a data provider: records you create or import are your own data. | |
| Public API, CLI, MCP on every planThe Public API, CLI and MCP work on every plan with plan-level caps. The HTTP API column and webhook automation are Growth and up. On reading table data by API, Clay's pages differ: the developer docs list Tables on Enterprise plans, while Clay University says basic row reads work on any plan and structured queries need Enterprise. | Every plan, including free toolsEvery plan, including the free tools, with higher limits on Professional and Enterprise. | |
| clay-api-key header, OAuth 2.1 for MCPPublic API key in the clay-api-key header, created under API and CLI > API keys with scopes, shown once. The MCP server uses OAuth 2.1. | OAuth or Service KeyOAuth for distributed apps. For one account, a Service Key (Settings > Integrations > Service Keys). Legacy private apps can no longer be created in existing accounts from 26 Oct 2026. | |
| Not published; search caps by planPer workspace, with 429 and Retry-After; no number is published. Search results are capped by plan: Free 100 per 30 days, paid plans 1,000,000 per rolling 30 days, Enterprise 10,000,000. Going over a cap returns 402. | 100 per 10 seconds on Free, StarterFor privately distributed apps, per app per 10 seconds: 100 on Free and Starter, 190 on Professional and Enterprise. Per account per day: 250,000 on Free and Starter and 1,000,000 on Enterprise (for Professional, HubSpot's developer docs and its product catalog give different figures). | |
| 200 rows/table Free, 50,000 paidUp to 200 rows per table on Free and 50,000 on Launch and Growth. Bulk enrichment of up to 25 million records per source is Enterprise only. A webhook source stops at 50,000 submissions. | 1,000 contacts Free, 15 million paidUp to 1,000 contacts on free accounts and 15 million on paid accounts. Batch writes of 100 records per call and imports of up to 80,000,000 rows a day. | |
| Inbound tables and signed outboundInbound: a webhook table takes JSON posts, up to 50,000 per source. Outbound: Public API webhooks send a payload signed with HMAC-SHA256 when a run finishes. | Up to 1,000 subscriptions per appApp webhooks: up to 1,000 subscriptions per app, signed, retried up to 10 times over 24 hours. | |
YesOfficial, at https://api.clay.com/v3/mcp, OAuth 2.1 with PKCE. Uses the same actions and data credits as the app, with no MCP surcharge, and per-rep monthly credit limits. It does not expose workbooks or raw tables. | YesOfficial remote MCP server at https://mcp.hubspot.com with OAuth. It reads and writes contacts, companies, deals and tickets. | |
| CRM sync on Growth and EnterpriseCRM integrations, including CRM auto-sync and enrichment, are included on Growth and Enterprise, not on Free or Launch. | Clay is a listed integrationClay is one of the listed HubSpot integrations, alongside Zapier, n8n and Make. Companies created through the API or sync apps are not deduplicated by domain, so match on domain before you push. | |
| SOC 2 Type II, ISO 27001, ISO 42001SOC 2 Type II, GDPR, CCPA, ISO 27001 and ISO 42001 listed on its pricing page. | SOC 1, 2 Type II, 3, HIPAASOC 2 Type II, SOC 3, SOC 1 and a HIPAA attestation on its trust site. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Clay
4 plans · API reviewLaunch
$185/mo
billed monthly
$167/mo
billed annually
From 15,000 actions and 2,500 data credits a month, up to 50,000 rows per table, phone enrichment, signal tracking.
API included
Plan details
Larger action and credit tiers cost more. Top-ups at a 30% premium.
Growth
$495/mo
billed monthly
$446/mo
billed annually
From 40,000 actions and 6,000 data credits a month, CRM auto-sync and enrichment, HTTP API integrations, webhook automation.
API included
Plan details
Top-ups at a 30% premium.
Enterprise
Custom quote
Custom, annual commitment.
API included
Plan details
100,000+ data credits and 200,000+ actions a month, unlimited row bulk enrichment, Clay API access, data warehouse syncs, SSO.
HubSpot
4 plans · API reviewFree tools
$0
Free
US$0. Up to 2 users, no credit card, up to 1,000 contacts. API limit 100 requests per 10 seconds per app and 250,000 per day per account.
API included
Sales Hub Starter
$20/mo
billed monthly
$20/mo
billed annually
Per seat, US list price US$20 a month on monthly or annual billing.
API included
Plan details
A limited-time new-customer offer on 25 Oct 2026: US$10 a month on monthly billing, or US$7 a month billed annually. 500 HubSpot Credits, up to 50 workflows with restricted triggers and actions.
Sales Hub Professional
$100/mo
billed monthly
$90/mo
billed annually
Per seat, US price: US$100 a month paid monthly, still a one-year commitment, or US$90 a month billed annually.
API included
Plan details
Required one-time onboarding US$1,500. 3,000 HubSpot Credits, up to 300 workflows.
Sales Hub Enterprise
$150/mo
annual billing only
$150/mo
billed annually
Per seat, US price: US$150 a month billed annually, bought through sales.
API included
Plan details
Required one-time onboarding US$3,500. 5,000 HubSpot Credits, up to 1,000 workflows.
Which one to pick
Choose Clay if
- You need to find or enrich people and companies from many data providers in one table.
- You want waterfalls across providers without writing fallback code.
- You want unlimited seats and to pay by usage instead of per user.
- You want to call any REST API from a table row (HTTP API column, Growth and up).
Choose HubSpot if
- You need a system of record for contacts, companies and deals that your sales team works in.
- You want to start free with up to 2 users and API access.
- You need batch writes of 100 records per call and large imports.
- You want webhooks that are retried when your endpoint is down.
If neither fits: If the only job is finding work emails for a list you already have, a single email finder API may cost less than a Clay plan, and you can load the results into any CRM.
How to find a person's work email addressWant us to build it for you?
Choosing between Clay and HubSpot, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Can clay be used as a CRM?
Clay is built as an enrichment and workflow table, not a CRM. Its tables hold up to 200 rows on Free and 50,000 on Launch and Growth, and Clay's pages differ on whether reading table data by API needs Enterprise. HubSpot stores up to 15 million contacts on paid accounts. Clay's CRM sync, including HubSpot, starts on Growth.
Which Clay plan syncs with HubSpot?
Growth and Enterprise. Clay's pricing table lists CRM integrations, CRM auto-sync and enrichment as not included on Free or Launch. Growth is $446 a month billed annually or $495 monthly. Verified 2026-10-25.
Is Clay or HubSpot cheaper for a small team?
They price differently. HubSpot charges per seat, with free tools for up to 2 users and Starter at a US$20 list price per seat. Clay charges per workspace with unlimited seats, from $167 a month billed annually on Launch, and its cost grows with the data credits and actions you use. Verified 2026-10-25.
Can I use Clay or HubSpot from Claude or another AI agent?
Yes. Clay's official MCP server is at https://api.clay.com/v3/mcp and charges the same credits as the app, with per-rep monthly limits. HubSpot's is at https://mcp.hubspot.com and reads and writes CRM records. Both use OAuth.
Related
Read from clay.com/pricing, hubspot.com/pricing/sales and each tool's API docs. Verified 25 Oct 2026.
