Free (Person)
$0
Free
Up to 100 credits/records per month; contact data not included
API included
API review
People Data Labs API review
Developer-first person, company, IP and job-posting data API with Elasticsearch/SQL search, 100-record bulk enrichment and flat-file data licensing. Best for bulk person or company enrichment in code.
What a call costs
The actions you pay for, as People Data Labs prices them in credits.
| Action | Cost | Per |
|---|---|---|
| Person / company / IP enrichment | 1 credit | per match (200); 404 free |
| Bulk enrichment | 1 credit | per matched item, up to 100 per request |
| Person / company search | 1 credit | per record returned |
| Job posting search | 1 credit | per job posting returned |
| Person identify | 1 credit | per call returning 200 or 404 |
| Autocomplete, cleaners, person changelog, sandbox | 0 credits | rate-limited only |
Pricing, plan by plan
US dollars, as People Data Labs's pricing page shows them on 25 Oct 2026. Monthly and annual billing are shown apart.
Free tier Free: $0/mo, up to 100 records (credits) per month per dataset; Person contact fields (emails, phones, street addresses) obfuscated as true/false
Pro (Person)
$98/mo
billed monthly
$78.33/mo
billed annually
Starting at 350 records/mo; annual 'Starting at $940/yr' (= $78.33/mo, derived 940/12); contact data and premium fields included; volume discounts
API included
Free (Company)
$0
Free
Up to 100 monthly records
API included
Pro (Company)
$100/mo
billed monthly
$80/mo
billed annually
Starts at 1,000 monthly records; annual $960/yr (= $80/mo, derived 960/12)
API included
Enterprise
Custom quote
Custom volume, annual contracts, data licence feeds, field bundles, SSO/SAML; self-serve volume above 100k records goes to sales
API included
Plan details
x-totallimit-overages-remaining header shows overage credits on contracts
Rate limits
Per API key, per endpoint, fixed one-minute windows (autocomplete also daily, company cleaner also monthly).
- Endpoint
- Person enrichment
- Free
- 100/min
- Paying
- 1,000/min
- Endpoint
- Company enrichment
- Free
- 10/min
- Paying
- 1,000/min
- Endpoint
- IP enrichment
- Free
- 100/min
- Paying
- 1,000/min
- Endpoint
- Person / company search
- All
- 10/min default
- Endpoint
- Job posting search
- All
- 20/min default
- Endpoint
- Person identify
- All
- 10/min
- Endpoint
- Job title / skill enrichment
- Free
- 100/min
- Paying
- 5,000/min
- Endpoint
- Autocomplete
- Self Serve
- 60/min, 1,000/day
- Enterprise
- up to 1,200/min
- Endpoint
- Person changelog
- Self Serve
- 100/min
- Enterprise
- 500/min, up to 5,000/min
- Endpoint
- Cleaner APIs
- All
- 10/min, 10,000/month free
- Endpoint
- Sandbox
- All
- 5/min
More on limitsLess
Read x-ratelimit-* and x-totallimit-* response headers; x-call-credits-spent shows the charge. 429 when the window is spent, 402 when credits run out. All responses capped at 1MB (use gzip, data_include, or ~50 records per call).
How to get an API key
People Data Labs uses API key. The steps below follow People Data Labs's own docs.
- Create a People Data Labs account. The Free (Person) plan includes API access.
- Sign up at dashboard.peopledatalabs.com, open API Keys and copy the Active Key. Max active keys: Free 1, Pro 3, Enterprise 5.
- Send it with every request: header X-Api-Key, or query string api_key=, or SDK client.
- Make a first call: Bulk person enrichment. Keep the key in an environment variable, never in the command.
curl -X POST "https://api.peopledatalabs.com/v5/person/bulk" \ -H "X-Api-Key: $PEOPLE_DATA_LABS_API_KEY" \ -H "Content-Type: application/json" \ -d '{}'
Where the docs live
| What | Where |
|---|---|
| Documentation | docs.peopledatalabs.com |
| API reference | docs.peopledatalabs.com/docs/endpoints |
| OpenAPI spec | github.com/peopledatalabs/openAPI-specifications/blob/main/pdl-specs.json |
| llms.txt | docs.peopledatalabs.com/llms.txt |
| Changelog | docs.peopledatalabs.com/changelog |
| Base URL | https://api.peopledatalabs.com |
| SDKs | Python (peopledatalabs-python), JavaScript (peopledatalabs-js), Ruby, Go, Rust, Postman collection |
Strengths and limits
Where it fits
- Bulk person or company enrichment in code (100 records per call, 1 credit per match only)
- Complex TAM queries with Elasticsearch DSL or SQL over every schema field
- Re-identifying people from email, phone, email hash or LinkedIn URL
- Free mechanical helpers: autocomplete, cleaners, person changelog, sandbox
- Data products under an enterprise licence (flat files, delta files, webhooks)
Where it falls short
- Free-plan contact data: emails, phones and addresses are obfuscated (true/false) until Pro
- FCRA purposes: credit, insurance, employment or tenant screening (banned by the Acceptable Data Use Policy)
- Training generative AI models on the data (banned)
- Reselling or exposing the raw data to end users without an enterprise agreement
Worth knowing
- Person Identify bills every 200 AND every 404, unlike enrichment which bills only matches. Source: docs.peopledatalabs.com/docs/reference-person-identify-api
- Search bills per record returned, not per call: a size=100 query that returns 100 people costs 100 credits. Always set size. Source: docs.peopledatalabs.com/docs/reference-person-search-api
- Search APIs default to only 10 requests/min; pagination via from stops at 10,000 records per query (use scroll_token). Source: docs.peopledatalabs.com/docs/reference-company-search-api
- Every response is capped at 1MB; 80-100 full records in search or bulk can hit it. Send Accept-Encoding: gzip or trim with data_include. Source: docs.peopledatalabs.com/docs/usage-limits
- Free plan obfuscates emails, phones and addresses to true/false. Source: peopledatalabs.com/pricing/person
10 moreShow fewer
- Credits run out with HTTP 402; rate-limit with 429. Read x-totallimit-remaining. Source: docs.peopledatalabs.com/docs/usage-limits
- Subscription agreement: cached API data may not be kept longer than needed for the licensed use or shown to more than one end user; no resale, no products that resemble or compete with PDL. Source: privacy.peopledatalabs.com/policies
- Acceptable Data Use Policy bans FCRA uses (credit, insurance, employment screening) and training generative AI models. Source: privacy.peopledatalabs.com/policies
- Company fields funding_details.investing_companies and affiliated_profiles are removed on 16 Feb 2027 (v37.1); move to investing_companies_details and affiliated_entities[]. Source: docs.peopledatalabs.com/changelog/october-2026-release-notes-v360
- From October 2026 internal role changes left recent_exec_hires and moved to recent_exec_internal_changes, so executive hire counts drop. Source: docs.peopledatalabs.com/changelog/october-2026-release-notes-v360
- Job Posting Search is still Beta and access must be requested; a free Sandbox version was added in September 2026. Source: docs.peopledatalabs.com/changelog/september-2026-release-notes-v352
- Preview Search / Preview Enrichment and webhooks are enterprise-only purchases. Source: docs.peopledatalabs.com/docs/preview-search-api
- The old terms URL www.peopledatalabs.com/terms-of-service returns 404; legal docs live at privacy.peopledatalabs.com/policies.
- The official OpenAPI spec was last pushed 2024-10-30, so it may lag the live docs (e.g. Job Posting Search, Sandbox). Treat docs pages as authoritative. Source: api.github.com/repos/peopledatalabs/openAPI-specifications (checked 2026-10-25)
- The Company pricing page's comparison table repeats the Person figures ('Starting at 350 records / mo', 'Starting at $98 / mo') while its Pro card says $100/mo and 1,000 monthly records; the card and page JSON ($100/mo, $960/yr) are used here. Source: peopledatalabs.com/pricing/company (fetched 2026-10-25)
Our take
In an enrichment service we built for a B2B data company, People Data Labs was the largest cost, about 45% of spend in the first billing review: it returns the full profile on every call with no field-scoped option, and because it sat in both the email and phone chains each contact was billed twice. The fix was to reuse the first result so the same contact is never charged twice.
Who should use it
- Use People Data Labs for
- Bulk person or company enrichment in code (100 records per call, 1 credit per match only)
- Look elsewhere for
- Free-plan contact data: emails, phones and addresses are obfuscated (true/false) until Pro
If People Data Labs is not the answer
Other Enrichment tools in this directory, each with its own review.
BetterContact
Enrichment
From $15/mo
Best for one-bill access to 20+ email/phone providers without holding their keys.
BetterContact API review
BuiltWith
Enrichment
From $245.83/moOfficial MCP
Best for front-end / web technographics per domain with first/last detected dates.
BuiltWith API review
Clearbit
Enrichment
Best for existing Clearbit API customers maintaining legacy integrations.
Clearbit API reviewCompare People Data Labs with
Before you build
Four things to settle first, each read off People Data Labs's own pages.
- Confirm the API is on your planThe Free (Person) plan includes API access. Free tier: Free: $0/mo, up to 100 records (credits) per month per dataset.
- Keep the key out of your codeAPI key. It is sent as: header X-Api-Key, or query string api_key=, or SDK client.
- Design around the rate limitPer API key, per endpoint, fixed one-minute windows (autocomplete also daily, company cleaner also monthly).
- Know the catch before you scalePerson Identify bills every 200 AND every 404, unlike enrichment which bills only matches. Source: docs.peopledatalabs.com/docs/reference-person-identify-api
Want us to build it for you?
Tell us what you want People Data Labs to do in your stack. We will show you how we would wire it into your data, outbound or CRM, and what we would check first.
Read from peopledatalabs.com/pricing/person, docs.peopledatalabs.com/docs/endpoints and docs.peopledatalabs.com/docs/usage-limits. Verified 25 Oct 2026.
All 17 endpointsFor developers: method, path, what it does and what it costs.
| Method | Path | What it does | Cost |
|---|---|---|---|
| GET/POST | /v5/person/enrich | Person enrichment (1:1 best match) | 1 credit per match (200); 404 not billed |
| POST | /v5/person/bulk | Bulk person enrichment | 1 credit per matched (200) item; up to 100 per request |
| GET/POST | /v5/person/search | Person search over the full Person schema | 1 credit per record returned |
| GET | /v5/person/identify | Person identify (1:many fuzzy match for broad inputs) | Billed per 200 AND per 404 (charged even when nothing matches) |
| POST | /v5/person/changelog | Person changelog between dataset versions (updates, additions, deletions, merges, opt-outs) | Free for all active keys (counts against rate limit) |
| GET | /v5/person/enrich/preview | Preview enrichment: which fields have data, without values | Separate purchase; enterprise Person Enrichment customers only |
| GET | /v5/person/search (preview-search key) | Preview search: field presence for matching records | Own Preview Search credit pool; enterprise only |
| GET/POST | /v5/company/enrich | Company enrichment | 1 credit per match |
| POST | /v5/company/enrich/bulk | Bulk company enrichment | 1 Company Enrichment credit per 200 response in the batch |
| GET/POST | /v5/company/search | Company search | 1 credit per record returned |
| GET | /v5/ip/enrich | IP enrichment (location, company, person signals for an IP) | 1 credit per match |
| GET/POST | /v5/job_posting/search | Job posting search (Beta) | 1 credit per job posting record returned |
| GET/POST | /v5/autocomplete | Autocomplete field values (company, title, skill, location, school, etc.) | Free (no credits) |
| GET/POST | /v5/company/clean, /v5/location/clean, /v5/school/clean | Cleaner APIs: normalise company, location, school strings | Free |
| GET/POST | /v5/job_title/enrich | Job title enrichment (top 5 similar titles + top 5 skills) | Charged per match; free allocation on Free/Pro plans (Pro 1,000/mo, Free 10/mo per April 2025 release notes) |
| GET | /v5/skill/enrich | Skill enrichment (related skills and titles) | Charged per match |
| GET/POST | https://sandbox.api.peopledatalabs.com/v5/{person/enrich|person/search|person/identify|person/bulk|company/enrich|company/search|job_posting/search} | Sandbox mirrors of production endpoints on synthetic/sample data | Free, all plans |
No endpoint matches that filter.
