Free
$0
Free
$0. 75 credits a seat a month on monthly billing, or 900 a seat a year on annual billing. The plan card lists API Access, but people search through the API is not included on Free.
API included
Comparison
Apollo vs RocketReach
Apollo sells seats with a credit pool (Basic $49 a seat a month billed annually) and adds sequencing and a CRM to its database. RocketReach sells contact lookups capped by exports (Essentials $399 a year for emails, Pro $899 a year with phones), with personal emails, healthcare data and bulk lookups with webhooks. Both have a free account, API access on every self-serve plan and an official MCP server.
Pick Apollo if
- You want search, enrichment and sequences in one tool, priced per seat from $49 a month billed annually
- You enrich at volume through the API: paid plans allow 1,000 enrichment calls a minute with no daily cap
Pick RocketReach if
- You need personal emails as well as work emails from a lookup
- You want phone numbers without per-phone credits: Pro and Ultimate include verified phones under fair use
Apollo
Sourcing, Enrichment
RocketReach
Sourcing, Enrichment
At a glance
Apollo
- From
- $0Free ; Basic $49/seat/mo annual
- Free plan
- Yes75 credits/seat/mo, no card
- Cost per unit
- 1 credit/email, 8 per mobile
- MCP server
- Official
RocketReach
- From
- $69/moEssentials monthly, $399/yr annual
- Free plan
- YesFree account, 3 lookups, no card
- Cost per unit
- 1 export per lookup with data
- MCP server
- Official
Where they differ
15 points side by side. Open a value for the full detail.
| What | Apollo | RocketReach |
|---|---|---|
| Sales platform with database, CRM, sequencesA sales platform with a database of over 240 million contacts and 30 million companies, plus its own CRM and sequencing, all reachable through one API. | Contact database of 700M+ professionalsA contact database of 700M+ professionals for people and company search, email and phone lookup, bulk lookup and email verification. | |
| Free $0; Basic $49/seat/mo annualFree at $0. Basic is $49 a seat a month billed annually, or $65 billed monthly. USD, read 25 Oct 2026. | Essentials $69/mo monthly, $399/yr annualFree account. Essentials (email only) is $399 billed annually ($33 a month), or $69 billed monthly. USD page, read 25 Oct 2026. | |
| 75 credits/seat/mo, no cardFree plan: 75 credits a seat a month on monthly billing (900 a seat a year on annual). No card asked at signup. | Free account, 3 lookups, no cardFree account with 3 lookups and no credit card. | |
| Credits per seat, no rolloverPer seat, each seat carrying a credit pool. Credits do not roll over. Add-on credits recur each billing cycle until removed. | Per plan, 10,000 lookups/mo fair usePer plan, with 'unlimited' verified emails (and phones on Pro and Ultimate) under a fair-use cap of 10,000 lookups a month, and a yearly or monthly export allowance. API lookups use exports. Custom team plans start at $6K a year. | |
| 1 credit/email, 8 per mobile1 credit for email and person data on a match (0 if nothing billable is found), plus 8 credits when a mobile phone is returned. | 1 export per lookup with data1 export per API lookup that returns data. A lookup with no verified email or phone is refunded. On Universal Credits (custom plans): professional email 2 credits, personal email 3, phone 6. | |
| Full API on paid plansPaid plans have full API access. On Free, the API answers people search with 'not included in your Free plan'; company enrichment works. | Essentials, Pro and UltimateMCP and API access is listed on Essentials, Pro and Ultimate. Free accounts get an API key with small caps (5 person lookups a month). Universal endpoints need Universal Credits, which self-serve plans do not have. | |
| x-api-key header, OAuth 2.0 for partnersAPI key in the x-api-key header. Keys are scoped to chosen endpoints or set as a master key. Partners use OAuth 2.0. | Api-Key headerAPI key in the Api-Key header (the api_key query parameter still works but is deprecated). Generated under Account Settings > API. | |
| Enrichment 1,000/min, search 200/minPer team, shared by every key. Paid plans: enrichment 1,000 a minute with no hourly or daily cap; search 200 a minute, 6,000 an hour, 50,000 a day. Free: 50 a minute, 200 an hour, 600 a day. | 10 requests/sec global, plus plan capsA global 10 requests a second, plus per-plan caps. Person lookups: Essentials 15 a minute and 5,000 a month, Pro 50 a minute and 20,000 a month, Ultimate 100 a minute and 50,000 a month. | |
| Up to 10 records per callBulk people and bulk company enrichment, up to 10 records per call. No async bulk job. | 1 to 100 per batch, webhook resultsBulk lookup of 1 to 100 people per batch (10 to 100 on Universal), with results sent to a webhook. Up to 100 bulk jobs a day on self-serve plans. | |
| Per-request only, no event subscriptionsPer-request only: phone reveals and waterfall results are sent to a webhook URL you pass, or you poll for them. No event subscriptions. | Lookup result webhooks, optional signatureWebhooks set up in API settings receive person and bulk lookup results, with an optional HMAC-SHA256 signature. Person lookups are async, so a webhook saves polling. | |
YesOfficial, at https://mcp.apollo.io/mcp over Streamable HTTP with OAuth, or an API key for clients that cannot open a browser. It covers search, enrichment, CRM records and sequences. Apollo prohibits AI model training through it. | YesOfficial, at https://mcp.rocketreach.co/mcp with OAuth 2.1 and PKCE. 9 tools; person and company search use no credits, lookups use lookup and export credits. | |
| Email, mobile, firmographics, job postings, newsPerson: title, seniority, history, LinkedIn URL, work email with status, mobile on request. Company: industry, revenue, headcount and growth, funding, technologies, parent and subsidiary links, job postings, news. | Graded emails, personal emails, phones, signalsPerson: professional emails graded A to F, personal emails, mobile and direct phones, job history, education, skills, social links, and NPI and licence data for US healthcare. Company: revenue, size, technographics. Signals: job changes, company news, hiring by department. | |
| Salesforce, HubSpot, Outreach, Salesloft, MarketoSalesforce, HubSpot, Outreach, Salesloft, Marketo and SendGrid, plus AI clients such as ChatGPT and Claude. | Salesforce, Outreach, HubSpot, Salesloft, BullhornSalesforce, Outreach, HubSpot, Salesloft and Bullhorn on Pro and Ultimate, plus Zapier and a Chrome extension. | |
| ISO 27001 and SOC 2ISO 27001 and SOC 2 certified, per its privacy policy. | SOC 2 Type II and ISO 27001SOC 2 Type II and ISO 27001 certified, per its security page. | |
| Search, enrichment, sequences in one toolTeams that want search, enrichment and sequences in one seat-priced tool, and high-volume enrichment through the API. | Lookups by LinkedIn URL, personal emailsLookups by LinkedIn URL that return personal as well as work emails, phone lookups on Pro and up, and US healthcare contacts. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Apollo
4 plans · API reviewBasic
$65/mo
billed monthly
$49/mo
billed annually
Per seat: $65 a month billed monthly with 2,500 credits a seat a month, or $49 a month billed annually with 30,000 credits a seat a year.
API included
Plan details
API enrichment.
Professional
$99/mo
billed monthly
$79/mo
billed annually
Per seat: $99 a month billed monthly with 4,000 credits a seat a month, or $79 a month billed annually with 48,000 credits a seat a year.
API included
Organization
$119/mo
annual billing only
$119/mo
billed annually
Per seat, minimum 3 seats, annual billing only: $119 a month billed annually with 72,000 credits a seat a year.
API included
Plan details
The monthly view shows $149 a seat labelled Annual Billing Only.
RocketReach
5 plans · API reviewFree
$0
Free
$0, no credit card.
API included
Plan details
3 free lookups.
Essentials (email only)
$69/mo
billed monthly
$33/mo
billed annually
$399 billed annually ($33 a month) with 1,200 exports a year, or $69 billed monthly with 100 exports a month.
API included
Plan details
Unlimited verified personal and professional emails (fair use), MCP and API access. USD page.
Pro (email and phone)
$119/mo
billed monthly
$75/mo
billed annually
$899 billed annually ($75 a month) with 3,600 exports a year, or $119 billed monthly with 250 exports a month.
API included
Plan details
Unlimited verified emails and phones (fair use), CRM integrations, MCP and API access. USD page.
Ultimate (email and phone)
$209/mo
billed monthly
$142/mo
billed annually
$1,699 billed annually ($142 a month) with 20,000 exports a year, or $209 billed monthly with 1,000 exports a month.
API included
Plan details
Adds intent and healthcare data, MCP and API access. USD page.
Show all 5 plansShow fewer plans
Custom team plan
Custom quote
From $6K a year: pooled credits, company exports, higher API limits and Universal Credits.
API included
Which one to pick
Choose Apollo if
- You want search, enrichment and sequences in one tool, priced per seat from $49 a month billed annually.
- You enrich at volume through the API: paid plans allow 1,000 enrichment calls a minute with no daily cap.
- You want people search by API that costs no credits on paid plans.
- You want company data with funding, technologies, job postings and news from the same API.
Choose RocketReach if
- You need personal emails as well as work emails from a lookup.
- You want phone numbers without per-phone credits: Pro and Ultimate include verified phones under fair use.
- You prospect US healthcare contacts and want NPI and licence data (Ultimate).
- You run batch lookups of up to 100 people with results pushed to a webhook.
If neither fits: If you only need a verified work email for a known list, a pay-per-result email finder can cost less than a seat or a yearly export allowance.
How to find a person's work email addressWant us to build it for you?
Choosing between Apollo and RocketReach, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is RocketReach cheaper than Apollo?
They price differently. Apollo Basic is $49 a seat a month billed annually with 30,000 credits a seat a year. RocketReach Essentials is $399 a year with 1,200 exports, and Pro is $899 a year with 3,600 exports and phones included. Count how many contacts you export in a year and compare on that.
Are RocketReach's unlimited emails really unlimited?
A fair-use policy applies: RocketReach sets a monthly limit of 10,000 lookups, and each plan has a yearly or monthly export allowance, which API lookups use.
Do Apollo and RocketReach charge for a lookup that finds nothing?
Apollo charges credits only when billable data is returned. RocketReach refunds a lookup when it does not find and verify an email or phone.
Do Apollo and RocketReach have MCP servers?
Yes. Apollo's is at https://mcp.apollo.io/mcp and RocketReach's at https://mcp.rocketreach.co/mcp, both signed in with OAuth. On RocketReach's server, person and company search use no credits.
Why does a RocketReach API lookup not return the email straight away?
Person lookups are asynchronous: the first response can show a searching status. Poll the status endpoint or register a webhook to receive the result.
Related
Read from apollo.io/pricing, rocketreach.co/pricing and each tool's API docs. Verified 25 Oct 2026.
