Free
$0
Free
US$0. 75 credits per seat a month (900 a year). Plan card lists API Access; people search through the API returned 403 on a Free account on 25 Oct 2026.
API included
Comparison
Apollo vs UpLead
Apollo is a sales platform with a contact database, sequences and a CRM, priced per seat from US$49 a month billed annually, with a free plan, an API on paid plans and an official MCP server. UpLead is a contact database priced by credits from US$99 a month, where one credit unlocks an email and mobile number, and its pricing page lists API access on the custom Professional plan.
Pick Apollo if
- You want the lowest cost per email: 1 credit, about US$0.02 a credit on Basic billed annually
- You want a free plan to start, with 75 credits per seat a month
Pick UpLead if
- You want one credit to cover both a verified email and a mobile direct dial for a contact
- You only want to pay for usable emails: UpLead deducts a credit only for Valid or Accept All results
Apollo
Sourcing, Enrichment
UpLead
Sourcing, Enrichment
At a glance
Apollo
- From
- US$49/seat/moBasic annual, US$65 monthly
- Free plan
- YesFree plan, 75 credits/seat/mo
- Cost per unit
- US$0.026/credit1 credit/email, about monthly
- MCP server
- Official
UpLead
- From
- US$99/moEssentials monthly, US$74 annual
- Free plan
- Yes7-day trial, 5 credits, card required
- Cost per unit
- US$0.581 credit per contact, about
- MCP server
- NoNo
Where they differ
15 points side by side. Open a value for the full detail.
| What | Apollo | UpLead |
|---|---|---|
| Basic US$49/seat/mo annual, US$65 monthlyBasic: US$49 per seat a month billed annually, or US$65 billed monthly. Professional US$79 annual or US$99 monthly. Organization US$119 per seat a month, annual only, minimum 3 seats. Verified 2026-10-25. | Essentials US$99/mo monthly, US$74 annualEssentials: US$99 a month billed monthly (170 credits), or US$74 a month billed annually (2,040 credits a year). Plus US$199 monthly or US$149 a month billed annually. Professional is a custom quote, annual billing only. Verified 2026-10-25. | |
| 1 credit/email, about US$0.026/credit monthlyA verified email costs 1 credit and a mobile phone 8 more. On Basic that is about US$0.02 a credit billed annually (US$588 a year for 30,000 credits) or US$0.026 billed monthly (US$65 for 2,500). Company enrichment is 1 credit per company. People search through the API costs 0 credits on paid plans. | 1 credit per contact, about US$0.581 credit unlocks one contact with email and mobile direct dial, and each API record returned costs 1 credit. That works out to about US$0.58 a contact on Essentials monthly, US$0.44 on Essentials annual, US$0.50 on Plus monthly and US$0.37 on Plus annual. Extra credits cost US$0.60 (Essentials) or US$0.50 (Plus). | |
| Credits per seat, no rolloverPer seat, with credits per seat: annual plans grant the year's credits upfront, monthly plans grant them each month. Credits reset each billing cycle and do not roll over. | Credits per plan; no rollover (terms)One account, credits per plan. Essentials and Plus are single-user accounts; Professional adds team seats. Unused credits do not roll over to the next subscription term, per UpLead's terms ('use it or lose it'). | |
| Free plan, 75 credits/seat/moFree plan at US$0 with 75 credits per seat a month (900 a year). Basic and Professional also offer a 14-day trial. Signing up for the free plan asked for no phone, card or captcha (25 Oct 2026). | 7-day trial, 5 credits, card required7-day free trial with 5 credits. In the app on 25 Oct 2026 the trial asked for card details before it started and said the Essentials annual plan (US$890) would be billed on day 7 unless cancelled. | |
| Free lists API; people search needs paidPlan cards list API Access on Free and API Enrichment from Basic up. On a Free account, people search through the API returned 403 with the message that all paid plans include full API access (25 Oct 2026); company enrichment worked on Free. | Enrichment API from Plus; full API on ProfessionalThe pricing page's comparison table ticks the Enrichment API on Plus and Professional, and the Prospector Pro API and Full API Access on Professional only (custom quote, annual). The docs mark Prospector Pro, Quick Search, Industries and Lists as Professional, Elite and Enterprise only. The API page also offers a Get your API key request form. | |
| x-api-key header, OAuth 2.0 for partnersAPI key in the x-api-key header. Keys are scoped to chosen endpoints, or set as a master key for all of them. The key is shown once. OAuth 2.0 for partner apps. | Raw key in Authorization headerAPI key in the Authorization header, sent as the raw key with no Bearer prefix. REST v2 at api.uplead.com/v2. | |
| Enrichment 1,000/min, search 200/minPer team, shared by all keys, in minute, hour and day windows. Paid plans: enrichment 1,000 a minute with no hourly or daily cap; search 200 a minute, 6,000 an hour, 50,000 a day; other endpoints 200 a minute, 400 an hour and 2,000 a day (600 and 6,000 on Organization). Free: 50 a minute, 200 an hour, 600 a day. | 500 requests/min500 requests a minute. Responses carry X-RateLimit-Limit, X-RateLimit-Remaining and X-RateLimit-Reset headers, and a 429 comes with Retry-After. | |
YesOfficial remote MCP server at https://mcp.apollo.io/mcp over Streamable HTTP with OAuth 2.0, or an API key for clients that cannot open a browser. Apollo prohibits AI model training through MCP integrations. | NoNo MCP server is mentioned in UpLead's docs or product pages (checked 25 Oct 2026). | |
| Email, mobile, firmographics, job postings, newsPeople search returns no emails or phones; enrichment returns them. Enrichment gives work email with a status, personal email and mobile on request flags, and mobile numbers arrive later at a webhook you supply. Company data covers industry, revenue, headcount, funding, technologies, job postings and news. | Email with status, mobile direct dialPerson: name, title, job function and sub-function, management level, email with email_status, company phone, mobile direct dial, location and LinkedIn URL. Company: 30+ attributes including SIC and NAICS codes, revenue and headcount ranges, description, logo and social URLs. Each contact email comes with a verification status (Valid, Invalid, Unknown or Accept All). | |
| 240M+ contacts, 30M companiesOver 240 million contacts and 30 million companies, per its API reference. | Not published; 95% email accuracy statedUpLead's pricing and API pages state no database size. UpLead states a 95% email data accuracy rate and technographics across 16,000+ technologies (Plus and up). | |
| 0 credits on a missPerson enrichment costs 0 credits when no credit-consuming data is found, and an unverified email costs nothing. Waterfall enrichment is different: some third-party vendors in it charge per lookup even with no result. | Charged on Valid or Accept AllFor contacts with an email, a credit is deducted only when email_status is Valid or Accept All. Accept All (catch-all) addresses still cost a credit. The same record is never charged twice. | |
| 10 per call; 50,000/query searchBulk people and bulk company enrichment take up to 10 records per call. Search shows up to 50,000 records per query (100 per page, 500 pages). | No bulk endpoint; 100 per pageNo bulk endpoint. Search endpoints return up to 100 records per page. | |
| Salesforce, HubSpot, Outreach, Salesloft, MarketoSalesforce, HubSpot, Outreach, Salesloft, Marketo, SendGrid, LinkedIn and the main email providers, plus its own sequences, dialer and CRM inside the app. | CRMs, sales tools, Zapier 1,500+ appsSalesforce, HubSpot, Zoho, Pipedrive, Microsoft Dynamics 365, Copper, Nimble, Close and Insightly, sales tools Outreach, Salesloft, Reply, Woodpecker, Mailshake and lemlist, and 1,500+ apps through Zapier. Bi-directional CRM sync is on Professional. | |
| ISO 27001 and SOC 2Its privacy policy says Apollo is certified under ISO 27001 and SOC 2, and covers GDPR, UK GDPR and a US state privacy statement. | GDPR sections, no SOC 2 or ISOIts privacy policy sets out GDPR legal bases, names an EU GDPR representative and has a section for California residents. Its privacy, terms and pricing pages make no SOC 2 or ISO claim. Its terms say the data is seeded to detect unauthorised duplication. | |
| Data, sequences and CRM in one seatTeams that want prospecting data, sequences and a CRM in one seat, low cost per email, and an API or MCP server their agents can call. | Single user, one credit per contactA single user who wants a simple credit model where one credit buys a verified email plus mobile direct dial, and a plain enrichment API on a sales-led plan. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Apollo
4 plans · API reviewBasic
$65/mo
billed monthly
$49/mo
billed annually
Per seat: US$65 a month billed monthly (2,500 credits a month), or US$49 a month billed annually (30,000 credits a year, granted upfront).
API included
Plan details
API Enrichment, unlimited sequences, waterfall enrichment, CRM integrations. 14-day trial.
Professional
$99/mo
billed monthly
$79/mo
billed annually
Per seat: US$99 a month billed monthly (4,000 credits a month), or US$79 a month billed annually (48,000 credits a year, granted upfront).
API included
Plan details
Adds AI lead scoring, A/Z testing and more call recording. 14-day trial.
Organization
$119/mo
annual billing only
$119/mo
billed annually
Per seat: US$119 a month billed annually, minimum 3 seats, 72,000 credits per seat a year granted upfront.
API included
Plan details
Annual billing only; Apollo's plan page in the app shows US$149 a seat a month under Monthly billing, marked Annual Billing Only.
UpLead
4 plans · API reviewFree Trial
$0
Free
US$0 for 7 days, 5 credits, 1 user.
No API
Plan details
No API listed. In the app on 25 Oct 2026 the trial asked for card details first and named the Essentials annual plan (US$890) as billed on day 7.
Essentials
$99/mo
billed monthly
$74/mo
billed annually
1 user. US$99 a month billed monthly with 170 credits a month, or US$74 a month billed annually with 2,040 credits a year. Extra credits US$0.60 each. Verified emails, mobile direct dials, CRM integration. API not listed on this plan.
No API
Plus
$199/mo
billed monthly
$149/mo
billed annually
1 user. US$199 a month billed monthly with 400 credits a month, or US$149 a month billed annually with 4,800 credits a year. Extra credits US$0.50 each. Adds data enrichment, technographics, email pattern intel and suppression lists. The plan card lists no API, but the comparison table ticks the Enrichment API on Plus.
No API
Professional
Custom quote
Custom seats and credits, annual billing only, price on request.
API included
Plan details
Enrichment API, Prospector Pro API, full API access, buyer intent data, bi-directional CRM sync. On 25 Oct 2026 the pricing page also showed a 40% off annual plans offer through chat.
Which one to pick
Choose Apollo if
- You want the lowest cost per email: 1 credit, about US$0.02 a credit on Basic billed annually.
- You want a free plan to start, with 75 credits per seat a month.
- You plan to call the data from an AI agent: Apollo has an official MCP server at mcp.apollo.io.
- You want sequences, a dialer and a CRM in the same seat as the data.
- You need high API throughput: enrichment runs at 1,000 requests a minute on paid plans with no daily cap.
Choose UpLead if
- You want one credit to cover both a verified email and a mobile direct dial for a contact.
- You only want to pay for usable emails: UpLead deducts a credit only for Valid or Accept All results.
- You work alone and want monthly billing without per-seat pricing, from US$99 a month.
- You want company data with SIC and NAICS codes, logos and social URLs from one call.
If neither fits: If you already have a list of names and company domains and only need their work emails, a dedicated email finder and verifier may cost less than a database seat or plan.
How to find a person's work email addressWant us to build it for you?
Choosing between Apollo and UpLead, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is Apollo software free?
Apollo has a Free plan at US$0 with 75 credits per seat a month (900 a year). Paid plans start at US$49 per seat a month billed annually, or US$65 billed monthly. On a Free account on 25 Oct 2026, company enrichment through the API worked, but people search through the API returned 403 and said all paid plans include full API access.
Is Apollo.io safe to use?
Apollo's privacy policy says it is certified under ISO 27001 and SOC 2 and processes EU and UK data under the GDPR and UK GDPR. UpLead's privacy policy sets out GDPR legal bases and names an EU representative; its privacy, terms and pricing pages make no SOC 2 or ISO claim.
Is Apollo or UpLead cheaper per contact?
Apollo is cheaper per email: 1 credit, which is about US$0.02 on Basic billed annually. A mobile number adds 8 credits. UpLead charges 1 credit per contact, which includes email and mobile direct dial, at about US$0.37 to US$0.58 a credit depending on plan and billing.
Which UpLead plans include the API?
UpLead's pricing page ticks the Enrichment API on Plus (US$199 a month) and Professional, and the Prospector Pro API and full API access on Professional only, which is a custom quote billed annually. Its API page also has a form to request an API key. Apollo lists API access on all plans, and people search through the API needs a paid plan.
Do Apollo and UpLead charge when no email is found?
Apollo person enrichment costs 0 credits when no credit-consuming data is found, though some vendors in its waterfall enrichment charge per lookup. UpLead deducts a credit for a contact with an email only when the email is Valid or Accept All, so catch-all addresses still cost a credit.
Do Apollo and UpLead have an MCP server for AI agents?
Apollo has an official remote MCP server at https://mcp.apollo.io/mcp that signs in with OAuth or an API key. UpLead's docs and product pages do not mention an MCP server, so agents would call its REST API directly.
Related
Read from apollo.io/pricing, uplead.com/pricing and each tool's API docs. Verified 25 Oct 2026.
