Free
$0
Free
75 credits per seat per month.
API included
Plan details
Plan card lists API Access; people search by API returned 403 on Free in our 25 Oct 2026 test.
Comparison
Apollo vs LeadMagic
Apollo is a per-seat sales platform whose API adds people search, CRM and sequences to enrichment, with a free plan and paid seats from $49 a month billed annually. LeadMagic is a credit-only enrichment API that charges only for found results, from $99 a month billed monthly, with bulk jobs up to 500,000 rows. Apollo states SOC 2 and ISO 27001; LeadMagic states neither.
Pick Apollo if
- You want to start free: Apollo's Free plan includes 75 credits a seat a month
- You want people search, CRM records and email sequences in the same tool and the same API
Pick LeadMagic if
- You want to pay only for found results, from one credit pool with no seats
- You enrich large lists: bulk jobs take up to 500,000 rows and failed rows are free
Apollo
Sourcing, Enrichment
LeadMagic
Enrichment, Verification
At a glance
Apollo
- From
- $49/seat/moBasic annual, $65 monthly
- Free plan
- Yes75 credits/seat/mo
- Cost per unit
- $0.026/credit1 credit, monthly
- MCP server
- Official
LeadMagic
- From
- $99/moEssential monthly, $990/yr annual
- Free plan
- NoNo free plan or trial
- Cost per unit
- $0.0198/credit1 credit, monthly
- MCP server
- Official
Where they differ
16 points side by side. Open a value for the full detail.
| What | Apollo | LeadMagic |
|---|---|---|
| Sales platform with database, CRM, sequencesA sales platform with a contact database, CRM records and email sequences. The API covers search, person and company enrichment, job postings, news, and the CRM and sequence objects. | Enrichment API for emails, mobiles, signalsAn enrichment API: work email finder, email validation, mobile finder, profiles, job changes, company, funding, technographics, jobs and ads data, plus people, company and job search. | |
| Basic $49/seat/mo annual, $65 monthlyFree plan at $0. Paid plans are per seat: Basic $49 a seat a month billed annually or $65 billed monthly. Organization is annual only, $119 a seat a month, minimum 3 seats. Verified 2026-10-25. | Essential $99/mo monthly, $990/yr annualNo free plan. Essential is $99 a month billed monthly, or $990 a year billed annually (shown as $83 a month). Plans are priced by credits, not seats. Verified 2026-10-25. | |
| 1 credit, $0.026/credit monthly1 credit per verified, net-new email; an unverified email costs 0. On Basic that works out to $0.026 a credit billed monthly ($65 for 2,500) or about $0.0196 billed annually ($588 for 30,000). | 1 credit, $0.0198/credit monthly1 credit per valid email; not found is free. $0.0198 a credit on Essential billed monthly, down to $0.0085 on Ultimate monthly and $0.0071 on Ultimate annual. | |
| 8 more credits per mobile+8 credits when a mobile phone is returned, on top of the 1 credit for the person. Phones arrive later at a webhook URL you pass, or by polling. | 5 credits per valid mobile5 credits per valid mobile; free if none is found. | |
| Credits per seat, no rolloverSeat plans with a credit allowance per seat. Credits reset each billing cycle and do not roll over. Enrichment that finds nothing costs 0 credits. | One pool, wallet up to 2x monthlyOne credit pool for every endpoint, charged only when a result is returned. Monthly plans keep a wallet of up to 2 times the monthly allotment; annual credits refresh yearly and do not roll over. | |
| 75 credits/seat/moFree plan with 75 credits a seat a month. Its plan card lists API access, but people search through the API returned 403 on a Free account when we tried it on 25 Oct 2026; organization enrichment worked. | No free plan or trialNo free plan. LeadMagic's pricing page says new accounts choose a paid plan at signup and get an API key straight away, while the MCP page mentions a free account with starter credits. | |
| Every paid plan; Free partialEvery paid plan. Free has partial access in practice: the 403 on people search said all paid plans include full API access. | Every plan: API, CLI and MCPEvery plan includes the API, CLI and MCP server. Search API: 1 credit per returned record on Essential and Growth, unmetered on Professional (5 requests a second) and Ultimate (10 a second), up to 13,333 searches a day. | |
| x-api-key header, OAuth 2.0 for partnersAPI key in the x-api-key header. Keys can be scoped to chosen endpoints or set as a master key. The key is shown once. Partners use OAuth 2.0. | X-API-Key header; OAuth for MCPAPI key in the X-API-Key header, issued after you pick a paid plan. The hosted MCP and CLI sign in with OAuth instead. | |
| Enrichment 1,000/min, search 200/minShared by the whole team, not per key. Paid plans: enrichment 1,000 requests a minute; search 200 a minute, 6,000 an hour and 50,000 a day. Free: 50 a minute, 200 an hour, 600 a day. | Email Finder 600/min, most endpoints 300Per endpoint: Email Finder and Email Validation 600 requests a minute, most other endpoints 300, a few 100. The same limits apply on every self-serve plan. | |
| 10 per call, no async jobBulk people and bulk company enrichment take up to 10 records per call. There is no async bulk job API. | Async jobs up to 500,000 rowsAsync bulk jobs up to 500,000 rows each, with pause, resume, progress events and CSV download. Rows bill at the single-call rate and failed rows are free. | |
| YesOfficial, at mcp.apollo.io/mcp over Streamable HTTP with OAuth 2.0; headless clients can use an API key. Apollo prohibits AI model training through it. | YesOfficial, at mcp.leadmagic.io/mcp, OAuth only (static API keys are not supported). Credit balance and cost preview tools are free. | |
| 240M+ contacts, 30M companiesA database of over 240 million contacts and 30 million companies. People search returns no emails or phones; you enrich to get them. Company records include funding, revenue, headcount and parent and subsidiary links. | Emails, mobiles, job changes, ads dataEmails, validation status, mobiles, personal emails, profiles, job changes, firmographics, funding, technographics, job postings and Google, Meta and B2B ads. Database size is not published. | |
| Salesforce and HubSpot from BasicCRM integrations from Basic up, including Salesforce and HubSpot, plus sequences and a dialer inside Apollo. | Clay, Apollo, Zapier on every planClay, Apollo and Zapier on every plan; also works with Instantly, Smartlead and Make. | |
| No resale, no LinkedIn automationsTerms ban using any API with LinkedIn automations and reselling or redistributing the data. | Internal use only, no resaleSelf-serve plans are internal use only: no resale, redistribution or embedding. A sustained find rate below 10% may lead to throttling or suspension. | |
| ISO 27001 and SOC 2Certified under ISO 27001 and SOC 2, per its privacy policy. | No SOC 2 or ISO 27001; DPAHolds no SOC 2 or ISO 27001 certification, per its security page. Publishes a DPA with SCCs. | |
| Search, CRM and sequences in one toolTeams that want search, enrichment, CRM records and sequences in one seat-priced tool, with a free plan to start. | Pay-per-found enrichment by API or bulkTeams that run enrichment by API or in bulk and want to pay only for found results from one credit pool. |
No row matches in this view.
Pricing, plan by plan
US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front).
Apollo
4 plans · API reviewBasic
$65/mo
billed monthly
$49/mo
billed annually
Per seat. $65 a month billed monthly with 2,500 credits a month, or $49 a month billed annually with 30,000 credits a year.
API included
Plan details
API enrichment, CRM integrations, waterfall enrichment, unlimited sequences.
Professional
$99/mo
billed monthly
$79/mo
billed annually
Per seat. $99 a month billed monthly with 4,000 credits a month, or $79 a month billed annually with 48,000 credits a year.
API included
Plan details
Adds A/Z testing and AI lead scoring.
Organization
$119/mo
annual billing only
$119/mo
billed annually
Per seat, minimum 3 seats, annual billing only: $119 a month billed annually with 72,000 credits a year (Apollo's plan page in the app shows $149 a seat a month under Monthly billing, marked Annual Billing Only).
API included
LeadMagic
5 plans · API reviewEssential
$99/mo
billed monthly
$83/mo
billed annually
5,000 credits a month ($0.0198 a credit), or $990 a year billed annually for 60,000 credits ($0.0165 a credit).
API included
Plan details
Search API 1 credit per result, 10,000 exports a day, 1 table seat.
Growth
$249/mo
billed monthly
$208/mo
billed annually
20,000 credits a month ($0.0124 a credit), or $2,490 a year billed annually for 240,000 credits ($0.0104 a credit).
API included
Plan details
25,000 exports a day.
Professional
$499/mo
billed monthly
$416/mo
billed annually
50,000 credits a month ($0.0100 a credit), or $4,990 a year billed annually for 600,000 credits ($0.0083 a credit).
API included
Plan details
Unmetered search API at 5 requests a second, 50,000 exports a day, 2 table seats.
Ultimate
$849/mo
billed monthly
$708/mo
billed annually
100,000 credits a month ($0.0085 a credit), or $8,490 a year billed annually for 1.2 million credits ($0.0071 a credit).
API included
Plan details
Unmetered search API at 10 requests a second, 100,000 exports a day, 3 table seats.
Show all 5 plansShow fewer plans
Enterprise/team access
Custom quote
By request on plans of $499 and above; every workspace user needs a paid seat at $49 per seat per month.
API included
Plan details
Enterprise Security is annual only, from $10,000.
Which one to pick
Choose Apollo if
- You want to start free: Apollo's Free plan includes 75 credits a seat a month.
- You want people search, CRM records and email sequences in the same tool and the same API.
- Your security review asks for SOC 2 or ISO 27001: Apollo states both.
- You enrich mostly one record or 10 records at a time, within 1,000 enrichment requests a minute on paid plans.
Choose LeadMagic if
- You want to pay only for found results, from one credit pool with no seats.
- You enrich large lists: bulk jobs take up to 500,000 rows and failed rows are free.
- You validate emails as well as find them: validation costs 0.25 credits and unknown results are free.
- You want mobile numbers at 5 credits per valid number.
- You browse a lot through the API: search is unmetered on Professional and Ultimate, up to 13,333 searches a day.
If neither fits: Both limit self-serve data to your own internal use, so neither fits if you plan to resell the data or embed it in a product; that needs a separate agreement. If the job is getting work emails for a list you already hold, the guide below walks through every way to do it.
How to find a person's work email addressWant us to build it for you?
Choosing between Apollo and LeadMagic, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first.
Questions people ask
Is Apollo.io safe to use?
Apollo's privacy policy states it is certified under ISO 27001 and SOC 2. LeadMagic states on its security page that it holds neither certification, and it publishes a DPA with SCCs. Both restrict how you may use the data: Apollo's terms ban using its API with LinkedIn automations, and LeadMagic's self-serve plans are internal use only.
Does LeadMagic have a free trial?
No. LeadMagic's pricing page says new accounts choose a paid plan at signup, get an API key straight away and can cancel anytime. The lowest plan is Essential at $99 a month billed monthly. Apollo has a Free plan with 75 credits a seat a month.
Which is cheaper per work email, Apollo or LeadMagic?
Both charge 1 credit per email found. A LeadMagic credit costs $0.0198 on Essential billed monthly and as little as $0.0071 on Ultimate billed annually. An Apollo Basic seat works out to $0.026 a credit billed monthly or about $0.0196 billed annually, but the seat also includes the CRM and sequences. Neither charges when no email is found. Prices verified 2026-10-25.
Can I use Apollo's people search API on the free plan?
Not in our test. On a Free account on 25 Oct 2026, people search returned 403 API_INACCESSIBLE even with a master key, with a message that all paid plans include full API access. Organization enrichment worked on Free at 1 credit per match. On paid plans, people search costs 0 credits but returns no emails or phones.
Do Apollo and LeadMagic work with Claude or other AI agents?
Yes, both run official remote MCP servers. Apollo's is at mcp.apollo.io/mcp with OAuth 2.0, or an API key for headless clients, and Apollo prohibits model training through it. LeadMagic's is at mcp.leadmagic.io/mcp, OAuth only, and its credit balance and cost preview tools are free.
Can I use LeadMagic as the last step in an email waterfall?
Check the fair-use terms first. LeadMagic's terms say that if an account's sustained find rate falls below 10%, including when LeadMagic is used late in an enrichment waterfall or on previously exhausted lists, it may throttle, limit or suspend access.
Related
Read from apollo.io/pricing, leadmagic.io/pricing and each tool's API docs. Verified 25 Oct 2026.
