First-Party Data
First-party data is information a company collects directly from its own audience, customers and channels, such as website activity, form fills, product usage, CRM records and email engagement.
Also called: 1st party data
Why it matters
First-party data is usually the most accurate and relevant data a company has, because it describes real interactions with its own brand and product. It powers lead scoring, personalization, retargeting audiences, customer success and attribution.
It is often compared with second-party data, which is another organization's first-party data shared through a partnership, and third-party data, which is collected by outside providers across many sources and sold or licensed.
Example
A company combines its own data on which accounts visited its pricing page, which contacts opened its last three emails and which customers use a particular feature. It uses that combined view to decide which accounts sales should call this week and which customers might be ready for an upgrade.
Questions people ask
What is the difference between first-party data and third-party data?
First-party data is collected by a company directly from its own audience and customers, such as its website, product and CRM. Third-party data is collected by an outside provider across many sources, then sold or licensed to companies that have no direct relationship with the people or companies it describes.
What is 1st party, 2nd party, and 3rd party data?
First-party data is what you collect yourself from your own channels. Second-party data is another organization's first-party data shared with you through a direct partnership. Third-party data is gathered by outside providers from many sources and sold or licensed to many buyers.
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