--- title: "Salesforce API: pricing, rate limits & MCP | ONEGTMLAB" description: "Salesforce API: The enterprise CRM system of record: REST, Composite, sObject Collections, SOQL/SOSL, Bulk API 2.0 (150M records/day), Change Data…" canonical: https://www.onegtmlab.dev/tool-directory/crm/salesforce --- # Salesforce API: pricing, rate limits & MCP | ONEGTMLAB [](/) [ Book a call ](/book) ![](/_astro/salesforce.C2obBAuF.svg) API review # Salesforce API review The enterprise CRM system of record: REST, Composite, sObject Collections, SOQL/SOSL, Bulk API 2.0 (150M records/day), Change Data Capture and Pub/Sub for events, plus Salesforce-hosted MCP servers. Best for enterprise clients whose Accounts/Contacts/Leads/Opportunities live in Salesforce. Verified 25 Oct 2026 · 8 endpoints listed · Official MCP server [ See pricing ](#pricing)[ Salesforce API docs ](https://developer.salesforce.com/docs/platform/api-rest/guide/resources-list.html) At a glance Category CRM Pricing model Per seat Free tier Free Suite US$0 (Web Services API not included) Entry price $25/mo, billed monthly Starter Suite Auth OAuth Official MCP Yes Best for Enterprise clients whose Accounts/Contacts/Leads/Opportunities live in Salesforce [salesforce.com ↗](https://www.salesforce.com)[Pricing page ↗](https://www.salesforce.com/sales/pricing/) ## What a call costs The actions you pay for, as Salesforce prices them. Action Cost Per Web Services API on Pro Suite $25 per user per month ## Pricing, plan by plan US dollars, as Salesforce's pricing page shows them on 25 Oct 2026. Monthly and annual billing are shown apart. Free tier Free Suite US$0 (Web Services API not included); 30-day free trial of every Sales Cloud edition, but the self-serve trial form requires a phone number and promises a sales follow-up; free Developer Edition org (no phone field, API enabled, 15,000 API calls/day, may be terminated after 45 days inactive). ### Free Suite $0 Free per user/month No API ### Starter Suite $25/mo billed monthly $25/mo billed annually per user/month, billed monthly or annually No API ### Pro Suite $100/mo annual billing only $100/mo billed annually per user/month, billed annually API includedPlan details Web Services API is a paid extra: $25 USD/user/month ### Core $195/mo annual billing only $195/mo billed annually per user/month, billed annually API included ### Advanced $395/mo annual billing only $395/mo billed annually per user/month, billed annually API included ### Max $550/mo annual billing only $550/mo billed annually per user/month, billed annually API included ## Rate limits Org-wide rolling 24-hour allocation: Enterprise/Professional-with-API = 100,000 + licenses x 1,000 (Salesforce licence) + purchased add-ons; Unlimited/Performance = 100,000 + licenses x 5,000. Limit Enterprise / Professional with API Unlimited / Performance Example Developer Edition (free) Per Day 100,000 + (licenses x 1,000) + add-ons 100,000 + (licenses x 5,000) + add-ons Enterprise org with 15 Salesforce licenses = 115,000 requests 15,000 More on limitsLess Max 25 concurrent long-running (>=20s) requests in production; no limit on shorter concurrent requests. URI+headers max 16,384 bytes. Bulk: 15,000 batches and 150M records per rolling 24h. Developer Edition: 15,000 requests per rolling 24h; Developer Edition and trial orgs allow 5 concurrent long-running requests (production 25). ## How to get an API key Salesforce uses OAuth. The steps below follow Salesforce's own docs. 1. Create a Salesforce account. API access starts on the Pro Suite plan. 2. Create an External Client App (or Connected App) in Setup and use an OAuth 2.0 flow; the Salesforce Integration user license gives API-only system users 3. Send it with every request: header: Authorization: Bearer . ## Where the docs live What Where Documentation [developer.salesforce.com/docs/platform/api-rest/guide/intro-rest.html](https://developer.salesforce.com/docs/platform/api-rest/guide/intro-rest.html) API reference [developer.salesforce.com/docs/platform/api-rest/guide/resources-list.html](https://developer.salesforce.com/docs/platform/api-rest/guide/resources-list.html) OpenAPI spec [developer.salesforce.com/docs/platform/api-rest/guide/openapi-beta.html](https://developer.salesforce.com/docs/platform/api-rest/guide/openapi-beta.html) llms.txt [developer.salesforce.com/llms.txt](https://developer.salesforce.com/llms.txt) Changelog [developer.salesforce.com/docs/platform/api-rest/guide/rest-rns.html](https://developer.salesforce.com/docs/platform/api-rest/guide/rest-rns.html) MCP server `https://api.salesforce.com/platform/mcp/v1/platform/sobject-all` ## Strengths and limits ### Where it fits - Enterprise clients whose Accounts/Contacts/Leads/Opportunities live in Salesforce - Idempotent writes by external ID (PATCH upsert, or sObject Collections upsert of up to 200 records) - Large loads and extracts with Bulk API 2.0 (jobs >2,000 records) - Real-time change streams via Change Data Capture / Pub/Sub API ### Where it falls short - Small teams on Starter/Pro Suite that have not bought API access (Pro Suite needs the Web Services API add-on) - Quick prototypes: OAuth via External Client Apps / Connected Apps is required, no simple static key - Data sourcing or enrichment (it is a CRM) ### Worth knowing - API access: the pricing page's own feature data marks Web Services API false for Free Suite and Starter Suite, 'Additional $25 USD/user/month' for Pro Suite, and included for Core, Advanced and Max. The docs say API is on by default only in Enterprise, Performance, Unlimited and Developer editions. Sources: [salesforce.com/sales/pricing](https://www.salesforce.com/sales/pricing/) (editionStatus data in page HTML); [developer.salesforce.com/docs/platform/api-rest/guide/intro-rest-compatible-editions.html](https://developer.salesforce.com/docs/platform/api-rest/guide/intro-rest-compatible-editions.html) - Edition names changed: the live pricing page lists Starter Suite $25, Pro Suite $100, Core $195, Advanced $395, Max $550 (our 2026-09-03 capture still had Enterprise $175). Source: [salesforce.com/sales/pricing](https://www.salesforce.com/sales/pricing/) - Upsert by external ID returns HTTP 300 with the matching records when the external ID matches more than one record. Source: [developer.salesforce.com/docs/atlas.en-us.api\_rest.meta/api\_rest/dome\_upsert.htm](https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/dome_upsert.htm) - The daily allocation is a rolling 24 hours, not a midnight reset. Source: [developer.salesforce.com/docs/atlas.en-us.salesforce\_app\_limits\_cheatsheet.meta/salesforce\_app\_limits\_cheatsheet/salesforce\_app\_limits\_platform\_api.htm](https://developer.salesforce.com/docs/atlas.en-us.salesforce_app_limits_cheatsheet.meta/salesforce_app_limits_cheatsheet/salesforce_app_limits_platform_api.htm) - developer.salesforce.com returns HTTP 403 to plain HTTP clients; docs pages had to be rendered in a headless browser (observed 2026-10-25). 3 moreShow fewer - The self-serve 30-day trial (Enterprise Edition) requires a phone number; the free Developer Edition signup has no phone field but its invisible reCAPTCHA rejected our headless browser ('Oops! Something went wrong'). - Hosted MCP servers are Enterprise Edition and above only, are disabled by default, and sobject-all can permanently delete records (Recycle Bin for 15 days, no undelete tool). Sources: [developer.salesforce.com/blogs/2026/04/salesforce-hosted-mcp-servers-are-now-generally-available](https://developer.salesforce.com/blogs/2026/04/salesforce-hosted-mcp-servers-are-now-generally-available); [developer.salesforce.com/docs/platform/hosted-mcp-servers/guide/sobject-all.html](https://developer.salesforce.com/docs/platform/hosted-mcp-servers/guide/sobject-all.html) - Developer Edition orgs get 15,000 API calls per rolling 24h and only 5 concurrent long-running requests, so load tests there understate production. Source: [developer.salesforce.com/docs/atlas.en-us.salesforce\_app\_limits\_cheatsheet.meta/salesforce\_app\_limits\_cheatsheet/salesforce\_app\_limits\_platform\_api.htm](https://developer.salesforce.com/docs/atlas.en-us.salesforce_app_limits_cheatsheet.meta/salesforce_app_limits_cheatsheet/salesforce_app_limits_platform_api.htm) ## Who should use it Use Salesforce for Enterprise clients whose Accounts/Contacts/Leads/Opportunities live in Salesforce Look elsewhere for Small teams on Starter/Pro Suite that have not bought API access (Pro Suite needs the Web Services API add-on) ## If Salesforce is not the answer Other CRM tools in this directory, each with its own review. [ ![](/_astro/attio.CoO4UDxn_Zx1tGp.webp) Attio CRM Free planOfficial MCP Best for start-ups and agencies wanting a free/cheap CRM with API, webhooks and MCP on every plan. Attio API review →](/tool-directory/crm/attio)[ ![](/_astro/close.BGAid65p.svg) Close CRM From $9/moOfficial MCP Best for inside-sales teams that call and email from the CRM. Close API review →](/tool-directory/crm/close)[ ![](/_astro/copper.CFmJ3qY-.svg) Copper CRM From $23/mo Best for google Workspace teams that want a simple CRM inside Gmail. Copper API review →](/tool-directory/crm/copper) ## Before you build Four things to settle first, each read off Salesforce's own pages. - **Confirm the API is on your plan**API access starts on the Pro Suite plan. Free tier: Free Suite US$0 (Web Services API not included). - **Keep the key out of your code**OAuth. It is sent as: header: Authorization: Bearer . - **Design around the rate limit**Org-wide rolling 24-hour allocation: Enterprise/Professional-with-API = 100,000 + licenses x 1,000 (Salesforce licence) + purchased add-ons; Unlimited/Performance = 100,000 + licenses x 5,000. - **Know the catch before you scale**API access: the pricing page's own feature data marks Web Services API false for Free Suite and Starter Suite, 'Additional $25 USD/user/month' for Pro Suite, and included for Core, Advanced and Max. The docs say API is on by default only in Enterprise, Performance, Unlimited and Developer editions. Sources: [salesforce.com/sales/pricing](https://www.salesforce.com/sales/pricing/) (editionStatus data in page HTML); [developer.salesforce.com/docs/platform/api-rest/guide/intro-rest-compatible-editions.html](https://developer.salesforce.com/docs/platform/api-rest/guide/intro-rest-compatible-editions.html) ## Want us to build it for you? Tell us what you want Salesforce to do in your stack. We will show you how we would wire it into your data, outbound or CRM, and what we would check first. [ Book a call ](/book)[ See case studies ](/case-studies) Read from [salesforce.com/sales/pricing](https://www.salesforce.com/sales/pricing/), [developer.salesforce.com/docs/platform/api-rest/guide/resources-list.html](https://developer.salesforce.com/docs/platform/api-rest/guide/resources-list.html) and [developer.salesforce.com/docs/atlas.en-us.salesforce\_app\_lim](https://developer.salesforce.com/docs/atlas.en-us.salesforce_app_limits_cheatsheet.meta/salesforce_app_limits_cheatsheet/salesforce_app_limits_platform_api.htm). Verified 25 Oct 2026. All 8 endpointsFor developers: method, path, what it does and what it costs. **Base URL:** [<your-domain>.my.salesforce.com/services/data/vXX.X](https://<your-domain>.my.salesforce.com/services/data/vXX.X) **Bulk and async:** Bulk API 2.0: recommended above 2,000 records; 150M records and 15,000 batches per rolling 24h (shared with Bulk API 1.0); results retained 7 days. Source: [developer.salesforce.com/docs/atlas.en-us.salesforce\_app\_limits\_cheatsheet.meta/salesforce\_app\_limits\_cheatsheet/salesforce\_app\_limits\_platform\_bulkapi.htm](https://developer.salesforce.com/docs/atlas.en-us.salesforce_app_limits_cheatsheet.meta/salesforce_app_limits_cheatsheet/salesforce_app_limits_platform_bulkapi.htm) **Webhooks:** No generic webhook product; use Change Data Capture / Platform Events over the Pub/Sub API (gRPC) or Streaming API, or Outbound Messaging (SOAP, up to 100 notifications per message). Sources: [developer.salesforce.com/docs/atlas.en-us.change\_data\_capture.meta/change\_data\_capture/cdc\_intro.htm](https://developer.salesforce.com/docs/atlas.en-us.change_data_capture.meta/change_data_capture/cdc_intro.htm); [developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce\_api\_om\_outboundmessaging.htm](https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_om_outboundmessaging.htm) Filter endpoints 8 endpoints Method Path What it does Cost PATCH `/sobjects/{Object}/{externalIdField}/{value}` Upsert one record by external ID (create if no match, update if one match) 1 API call PATCH `/composite/sobjects/{Object}/{externalIdField}` sObject Collections upsert of up to 200 records by external ID counts as one API call POST `/composite/sobjects` Create up to 200 records (mixed objects) in one request counts as one API call POST `/composite` Chain up to 25 subrequests, feeding outputs into later inputs the whole series counts as one call GET `/query?q=` SOQL query (dedupe lookups, extracts) 1 API call per page GET `/search?q=` SOSL full-text search across objects 1 API call POSTasync `/jobs/ingest` Bulk API 2.0 ingest job (insert/update/upsert/delete via CSV) batches count against 15,000 per rolling 24h GET `/limits` Read current org limits and remaining allocations Not stated [](/) © 2026 ONEGTMLAB Private Limited. 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