--- title: "folk vs HubSpot: CRM Pricing, API Limits and MCP | ONEGTMLAB" description: "folk vs HubSpot: free plan vs 2-week trial, per-member vs per-seat prices, API access by plan, rate limits, batch writes, dedupe rules, webhooks and MCP." canonical: https://www.onegtmlab.dev/tool-directory/compare/folk-vs-hubspot --- # folk vs HubSpot: CRM Pricing, API Limits and MCP | ONEGTMLAB [](/) [ Book a call ](/book) Comparison # folk vs HubSpot HubSpot has free tools for up to 2 users and its API on every plan, with Starter seats at US$20 a month list price. folk's plan cards show no free plan, and new workspaces get a 2-week trial, and its REST API starts on Premium at $48 a member a month billed yearly, though its MCP server is on every plan. folk also finds emails inside the CRM. Verified 25 Oct 2026 ![](/_astro/folk.B0kqszAJ_2i7jYf.webp)Pick folk if - You want email finding inside the CRM: 500 to 1,000 enrichments a month are part of the plan - You want an AI agent to work in the CRM on any plan: folk's MCP is on Standard too ![](/_astro/hubspot.ClO2484y_SlBdA.webp)Pick HubSpot if - You want to start free: HubSpot's free tools cover up to 2 users with no card - You need the REST API on the cheapest plan, including free [![](/_astro/folk.B0kqszAJ_Z1PLj0B.webp)](/tool-directory/crm/folk) folk CRM vs [![](/_astro/hubspot.ClO2484y_Z1DDl9U.webp)](/tool-directory/crm/hubspot) HubSpot CRM [folk review →](/tool-directory/crm/folk)[HubSpot review →](/tool-directory/crm/hubspot) 01 ## At a glance ![](/_astro/folk.B0kqszAJ_Z2hOuBT.webp)folk From **$30/member/mo**Standard monthly, $24 yearly Free plan **No**No free plan card; 2-week trial, no card Pricing model **Per seat** MCP server **Official** ![](/_astro/hubspot.ClO2484y_Z1DIDMe.webp)HubSpot From **US$20/seat/mo**Starter list Free plan **Yes**Free tools for 2 users, no card Pricing model **Per seat** MCP server **Official** 02 ## Where they differ 16 points side by side. Open a value for the full detail. What ![](/_astro/folk.B0kqszAJ_Z1XvMa6.webp)[folk](/tool-directory/crm/folk) ![](/_astro/hubspot.ClO2484y_Z1DIHc2.webp)[HubSpot](/tool-directory/crm/hubspot) ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkLightweight relationship CRM with email findingA lightweight relationship CRM for people, companies, groups and deals, with email finding built in and a modern REST API. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotCRM platform with sales, marketing, service hubsA CRM platform for contacts, companies, deals, tickets and custom objects, with sales, marketing and service hubs on top. It holds your own data only. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkNo free plan card; 2-week trial, no cardNo free plan among the pricing page's plan cards (its title and one FAQ answer mention a free plan). A 2-week trial with all Premium features and no card. If you do not upgrade, the account is blocked; data is not deleted straight away. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotFree tools for 2 users, no cardFree tools for up to 2 users, with no credit card. Free accounts hold up to 1,000 contacts. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkStandard $30/member/mo monthly, $24 yearlyPer member. Standard $30 a member a month billed monthly or $24 billed yearly; Premium $60 or $48; Enterprise from $100 or $80. Verified 2026-10-25. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotStarter US$20/seat/mo listPer seat, US prices. Sales Hub Starter lists at US$20 a seat a month; a limited-time new-customer offer makes it US$10 monthly or US$7 billed annually. Professional is US$100 monthly (a one-year commitment) or US$90 billed annually, plus US$1,500 onboarding. Verified 2026-10-25. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkREST API from Premium; MCP every planREST API, Zapier and Make apps, and deals objects start on Premium. The MCP server is on every plan, so a Standard workspace can be driven by an AI agent but not by your own code. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotEvery plan, including free toolsAPI on every plan, including the free tools. Limits rise with the tier. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkBearer API keyAuthorization: Bearer header with a workspace API key from Settings > API. The key is shown once. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotOAuth or Service KeyOAuth for distributed apps. For one account, a Service Key. Legacy private apps can no longer be created in existing accounts from 26 Oct 2026; existing private-app tokens keep working. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folk600 requests/min per userPer user, across all of that user's keys: 600 requests a minute and a burst of 20 every 2 seconds, in fixed clock-aligned windows. Rejected calls still use quota. Every response carries rate-limit headers. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpot100 per 10 seconds on Free, StarterFor privately distributed apps, per app per 10 seconds: 100 on Free and Starter, 190 on Professional and Enterprise. Per account per day: 250,000 on Free and Starter and 1,000,000 on Enterprise (for Professional, HubSpot's developer docs and its product catalog give different figures). ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkBatch of 100, idempotency keysBatch endpoints for people, companies and group objects, up to 100 records per request, with a result per record. Idempotency keys make retries safe for 24 hours. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpot100 per batch call, Imports APIBatch create, update and upsert of 100 records per call. Associations in batches of 2,000. The Imports API takes up to 80,000,000 rows a day. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkUnique company names, not domainsCompany names are unique per workspace: creating a company with a name that exists returns the existing record. The key is the name, not the domain. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotContacts dedupe on email; companies notCompanies created through the API, including by sync apps, are not deduplicated by domain. Contacts dedupe on email. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkPeople and company search endpointsSearch endpoints for people and companies, under the same per-user limits. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpot5/sec, 10,000 results per query5 requests per second per account, up to 200 results per page and 10,000 results per query. Search responses carry no rate-limit headers. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkSigned (Standard Webhooks)Subscribe a URL to events such as person created and enrichment results. Signed with HMAC-SHA256 under the Standard Webhooks spec. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotUp to 1,000 subscriptions per appApp webhooks: up to 1,000 subscriptions per app, up to 100 events per POST, retried up to 10 times over 24 hours. Webhook actions inside workflows are named for Marketing Hub Enterprise in the usage guidelines. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkYesOfficial hosted server at `https://mcp.folk.app/mcp` with OAuth, on every plan. Its tools search, create and update people, companies, objects, notes, tasks and groups, and run enrichments. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotYesOfficial remote server at `https://mcp.hubspot.com` with OAuth. It reads and writes contacts, companies, deals, tickets and engagements. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folk500 enrichments/mo on StandardFind emails is part of the plan: 500 enrichments a month on Standard, 1,000 on Premium. The API enriches up to 500 people per request, asynchronously; a LinkedIn URL on the person helps it match. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotNot a data providerThe CRM holds your own data and is not a data provider. Paid plans include HubSpot Credits (500, 3,000 or 5,000) for its AI features. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkPlan limits not capturedWorkflow executions are counted on the trial (50); plan-level workflow limits were not captured. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotNone on Free; 50 on StarterFree has no workflows. Starter: up to 50 with restricted triggers and actions. Professional: up to 300. Enterprise: up to 1,000. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkZapier and Make from Premium; n8nZapier and Make apps from Premium; n8n through the REST API. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotClay, Zapier, n8n, Make, marketplaceClay, Zapier, n8n and Make, plus its own app marketplace. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkNot statedNot stated on the pricing page or developer docs we downloaded. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotSOC 1, 2 Type II, 3, HIPAAIts trust center lists SOC 2 Type II, SOC 3, SOC 1 and a HIPAA attestation, and covers GDPR and CCPA. ![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folkSimple CRM with email finding, AI agentAgencies, investors and founder-led teams that want a simple CRM with email finding and an AI agent that can write to it. ![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpotStart free, grow into more hubsTeams that want to start free and grow into sales, marketing and service tools, or that already run HubSpot. 03 ## Pricing, plan by plan US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front). ![](/_astro/folk.B0kqszAJ_Z1Mzbp7.webp) ### folk 3 plans · [API review](/tool-directory/crm/folk) ### Standard $30/mo billed monthly $24/mo billed annually Per member. 500 enrichments (find emails) a month, 2,000 messages per member a month, 2,000 AI fields a month, 1 account sync per member, MCP. No REST API, no Zapier or Make apps, no deals objects. Billed monthly, or $288 a year. No API ### Premium $60/mo billed monthly $48/mo billed annually Per member. REST API, Zapier and Make apps, deals and custom objects, sequences, 1,000 enrichments a month, 5,000 messages per member a month, 5 account syncs per member. Billed monthly, or $576 a year. API included ### Enterprise $100/mo billed monthly $80/mo billed annually Per member, from $100 billed monthly or $80 billed yearly ($960 a year). API includedPlan details Custom limits, group-level permissions, security controls, priority support. ![](/_astro/hubspot.ClO2484y_Sne0S.webp) ### HubSpot 4 plans · [API review](/tool-directory/crm/hubspot) ### Free tools $0 Free US$0. Up to 2 users, no credit card. API limit 100 requests per 10 seconds per app and 250,000 per day per account. API included ### Sales Hub Starter $20/mo billed monthly $20/mo billed annually Per seat, US list price US$20 a month on monthly or annual billing. API includedPlan details A limited-time new-customer offer on 25 Oct 2026: US$10 a month on monthly billing, or US$7 a month billed annually. 500 HubSpot Credits, up to 50 workflows with restricted triggers and actions. ### Sales Hub Professional $100/mo billed monthly $90/mo billed annually Per seat, US price: US$100 a month paid monthly, still a one-year commitment, or US$90 a month billed annually. API includedPlan details Required one-time onboarding US$1,500. 3,000 HubSpot Credits, up to 300 workflows. ### Sales Hub Enterprise $150/mo annual billing only $150/mo billed annually Per seat, US price: US$150 a month billed annually, through sales. API includedPlan details Required one-time onboarding US$3,500. 5,000 HubSpot Credits, up to 1,000 workflows. 04 ## Which one to pick ### ![](/_astro/folk.B0kqszAJ_29Kdhq.webp)Choose folk if - You want email finding inside the CRM: 500 to 1,000 enrichments a month are part of the plan. - You want an AI agent to work in the CRM on any plan: folk's MCP is on Standard too. - You load records in batches and want safe retries with idempotency keys. - You want per-user API limits you can read from every response: 600 a minute. - You run relationship-led sales, such as an agency, investor or founder-led team. ### ![](/_astro/hubspot.ClO2484y_Z1DIwXC.webp)Choose HubSpot if - You want to start free: HubSpot's free tools cover up to 2 users with no card. - You need the REST API on the cheapest plan, including free. - You load large volumes: the Imports API takes up to 80,000,000 rows a day. - You want marketing and service hubs on the same records later. - You need published SOC 2 Type II reports. **If neither fits:** Both store your own records. If the real job is getting emails for a list of people, find and verify them first, then load them into whichever CRM you pick. [How to find a person's work email address →](/tool-directory/how-to/find-work-email) ## Want us to build it for you? Choosing between folk and HubSpot, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first. [ Book a call ](/book)[ See case studies ](/case-studies) 05 ## Questions people ask Does folk have a free plan? Not among its plan cards: the pricing page lists Standard, Premium and Enterprise (its title and one FAQ answer do mention a free plan), and every new workspace gets a 2-week trial with all Premium features and no card. If you do not upgrade, the account is blocked but the data is not deleted straight away. HubSpot's free tools cover up to 2 users. Can I use the folk API on the Standard plan? No. The REST API, Zapier and Make apps start on Premium, at $60 a member a month billed monthly or $48 billed yearly. The MCP server is included on Standard, so an AI assistant can work in a Standard workspace. Which one is cheaper for a team of three? folk Standard for three members costs $72 a month billed yearly ($24 each), or $144 on Premium if you need the API. HubSpot's free tools cost nothing but stop at 2 users; three Starter seats are US$60 a month at list price, or US$21 a month billed annually under the new-customer offer live on 25 Oct 2026. How do they handle duplicate companies created by the API? folk treats company names as unique, so creating a company whose name exists returns the existing record. HubSpot does not deduplicate API-created companies by domain, so check before you create; contacts dedupe on email. Do both have an MCP server? Yes, both official with OAuth. folk's is at `https://mcp.folk.app/mcp` and is on every plan. HubSpot's is at `https://mcp.hubspot.com` and reads and writes contacts, companies, deals and tickets. ## Related [![](/_astro/folk.B0kqszAJ_Z29snU5.webp)folk API review](/tool-directory/crm/folk)[![](/_astro/hubspot.ClO2484y_SluoY.webp)HubSpot API review](/tool-directory/crm/hubspot)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/hubspot.ClO2484y_SluoY.webp)Apollo vs HubSpot](/tool-directory/compare/apollo-vs-hubspot)[![](/_astro/attio.CoO4UDxn_ZRTvHO.webp)![](/_astro/folk.B0kqszAJ_Z29snU5.webp)Attio vs folk](/tool-directory/compare/attio-vs-folk)[![](/_astro/attio.CoO4UDxn_ZRTvHO.webp)![](/_astro/hubspot.ClO2484y_SluoY.webp)Attio vs HubSpot](/tool-directory/compare/attio-vs-hubspot)[![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)![](/_astro/hubspot.ClO2484y_SluoY.webp)Clay vs HubSpot](/tool-directory/compare/clay-vs-hubspot) Read from [folk.app/pricing](https://www.folk.app/pricing), [hubspot.com/pricing/sales](https://www.hubspot.com/pricing/sales?currencyCode=USD&overrideLocale=en-us) and each tool's API docs. 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