--- title: "Cognism vs ZoomInfo: API, Credits, MCP and Pricing" description: "Cognism vs ZoomInfo: sales-led plans vs a free self-serve tier, credits, search tokens, rate limits, bulk size, MCP and compliance. Verified 25 Oct 2026." canonical: https://www.onegtmlab.dev/tool-directory/compare/cognism-vs-zoominfo --- # Cognism vs ZoomInfo: API, Credits, MCP and Pricing [](/) [ Book a call ](/book) Comparison # Cognism vs ZoomInfo: which B2B data API fits your team? Both sell B2B contact and company data with an API and an official MCP server. Cognism is sales-led: no public prices, 5 seats per package, phone-verified mobiles and DNC screening across 15 lists, and says its coverage is deep in Europe. ZoomInfo's GTM AI tier is self-serve: 1,000 free data credits, free search, and enrichment from $0.38 a credit at the $1,000 tier, with mobile data on Enterprise packages. Verified 25 Oct 2026 ![](/_astro/cognism.BVFvKHsp_oCuvO.webp)Pick Cognism if - Most of your targets are in Europe or the UK and you call mobiles - You need phones screened against DNC and TPS lists, with masking for your DNC countries ![](/_astro/zoominfo.DrLsU31p.svg)Pick ZoomInfo if - You want to start without a sales call: 1,000 free data credits and free search - You want to pay per record from small top-ups, starting at $20 [![](/_astro/cognism.BVFvKHsp_Z28mrQG.webp)](/tool-directory/sourcing/cognism) Cognism Sourcing, Enrichment vs [![](/_astro/zoominfo.DrLsU31p.svg)](/tool-directory/sourcing/zoominfo) ZoomInfo Sourcing, Enrichment [Cognism review →](/tool-directory/sourcing/cognism)[ZoomInfo review →](/tool-directory/sourcing/zoominfo) 01 ## At a glance ![](/_astro/cognism.BVFvKHsp_Z28rKu0.webp)Cognism From **Not published; quoted by sales** Free plan **No**None; sales-led data sample only Cost per unit **1 credit per revealed contact** MCP server **Official** ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo From **$0**Free ; pay as you go from $20 Free plan **Yes**1,000 data and 1,000 AI credits Cost per unit **$0.38**1 data credit, at $1,000 tier MCP server **Official** 02 ## Where they differ 16 points side by side. Open a value for the full detail. What ![](/_astro/cognism.BVFvKHsp_Z28rNSN.webp)[Cognism](/tool-directory/sourcing/cognism) ![](/_astro/zoominfo.DrLsU31p.svg)[ZoomInfo](/tool-directory/sourcing/zoominfo) ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismB2B database with phone-verified mobilesA B2B sales-intelligence database with emails, direct dials and phone-verified mobiles, Bombora intent and company events, offered through a REST API and an MCP server on its new packages. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoB2B database sold headless by APIA B2B database of 100M+ companies and 500M+ professionals. Its GTM AI product sells it headless through a REST API, an MCP server and a CLI, alongside the classic ZoomInfo sales and marketing plans. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNot published; quoted by salesNo price is published. Standard and Pro are quoted by sales, each with 5 seats included. Verified 2026-10-25. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoFree $0; pay as you go from $20GTM AI Free is $0 with 1,000 data and 1,000 AI credits, no card. Pay as you go after that, from $20 a top-up, no contract and no seat fees. Classic ZoomInfo plans are quote only. Verified 2026-10-25. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismCredits per seat, buy more anytimeEach seat includes a credit allocation, and more credits can be bought at any time. The same credits work across the platform, Enrich and the API. The API also uses search tokens, one per record returned. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoData credits and AI creditsTwo credit types: data credits for enriching or exporting a record and AI credits for research. One page says credits never expire while the account is active; its FAQ says they expire 12 months after grant. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism1 credit per revealed contact1 credit per revealed contact, mobiles included where available. Re-viewing a revealed contact is free for the contract term. The credit price is not published. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo1 data credit, $0.38 at $1,000 tier1 data credit per company, contact or intent record enriched. $0.38 a credit at the $1,000 spend tier; 5,000 credits list at $1,900, with a 70% first-purchase discount shown on 25 Oct 2026. AI credits cost $0.05 each. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism1 search token per record1 search token per record returned, so an empty page is free. Up to 100 records per page and 100,000 per cursor journey. The docs disagree on whether a count call costs a token. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoSearch never costs creditsSearch, lookup and find similar never cost credits. The API returns up to 25 records per search request and the MCP up to 10. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNone; sales-led data sample onlyNone. There is no self-serve signup or trial; the free offer is a sales-led data sample. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo1,000 data and 1,000 AI creditsGTM AI Free: 1,000 data and 1,000 AI credits, MCP, API and CLI access for 5 apps, audiences of 5 x 500 rows. The email signup asks for a phone number. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismStandard and Pro packages onlyMCP and API access is listed on the new Standard and Pro packages. Customers on older packages must move to one of them. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoGTM AI Free and EnterpriseOn GTM AI Free and Enterprise. Which classic ZoomInfo sales plans include the API is not stated on the pricing page. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismOAuth client credentials, 20-minute tokensOAuth 2.0 client credentials from Settings > M2M Connect. Access tokens last 20 minutes. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoOAuth 2.0, client credentials or PKCEOAuth 2.0: client credentials or authorization code with PKCE, from a Standard App in the Developer Portal or GTM Studio. Scopes cover contacts, companies, intent, news and scoops. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism500 requests/min per call typePer account: 500 requests a minute each for search, count and dictionary calls. Running out of search tokens returns 402, separate from the 429 rate limit. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo25 requests/sec on StandardPer tenant by package: Builder 5 a second, Standard 25 a second (54,000 an hour, 648,000 a day), Scaling 35 a second. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNo bulk endpoint; beta webhooksNo bulk or async job endpoint. Webhooks (beta) report job changes for revealed contacts and funding, acquisition, IPO and hiring events for up to 1,000 tracked companies. The payload carries IDs only. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo25 per enrich call; Agents API webhooksEnrich takes up to 25 records per API call and 10 per MCP call. Webhooks run through the Agents API for job completion, record changes and signals. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismYesOfficial server at `https://mcp.cognism.com/mcp` with OAuth sign-in. 15 tools for company and people search, counts, dictionaries and account settings. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoYesOfficial server at `https://mcp.zoominfo.com/mcp` over Streamable HTTP and OAuth. 26 tools for search, enrich, lookalikes, audiences and research, plus Claude Code and Codex plugins. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismPhone-verified mobiles with DNC flags, intentEmails, direct dials and phone-verified mobiles with DNC flags; titles, seniority, skills and career history; company firmographics, technologies, funding, M&A and hiring events, and Bombora intent topics. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoPhones with DNC flags, org charts, intentEmails, direct and mobile phones with do-not-call flags, accuracy scores and update dates; company revenue, headcount, hierarchy, org charts, technologies, intent, scoops and news. Mobile phone data is on Enterprise packages. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismSalesforce, HubSpot, Pipedrive, Bullhorn, DynamicsSalesforce, HubSpot, Pipedrive, Bullhorn, Microsoft Dynamics, Salesloft, Outreach and Zapier. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoSalesforce, HubSpot, Marketo, Eloqua, Zoho, DynamicsSalesforce, HubSpot, Marketo, Eloqua, Zoho, Dynamics, Outreach and Salesloft, plus Claude, ChatGPT and Perplexity connectors. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismISO 27001, ISO 27701, SOC 2 Type IIISO 27001, ISO 27701 and SOC 2 Type II. Follows GDPR and CCPA and screens phones against 15 Do Not Call and TPS lists. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoISO 27001, 27017, 27701; SOC badgeISO 27001, ISO 27017 and ISO 27701 badges, plus an AICPA SOC badge that does not name the report type. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNo AI training on MCP dataData pulled through the MCP server may not be used to train AI models. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoNo AI training on MCP dataData accessed through the MCP server may not be used for AI model training; turn training off in your AI client first. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismEurope and UK phone prospectingTeams prospecting in Europe and the UK that need phone-verified mobiles with DNC screening, bought through an annual sales contract. ![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfoSelf-serve free search, pay per recordTeams that want to start self-serve with free search and pay per enriched record, or buy enterprise depth such as org charts, hierarchy and intent. 03 ## Pricing, plan by plan US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front). ![](/_astro/cognism.BVFvKHsp_oE7j7.webp) ### Cognism 3 plans · [API review](/tool-directory/sourcing/cognism) ### Standard [Price not verified](https://www.cognism.com/pricing) 5 seats included, credits per seat, emails, mobiles, job titles and work history, MCP and API access. API included ### Pro [Price not verified](https://www.cognism.com/pricing) 5 seats included. API includedPlan details Adds the premium mobile filter, mobile verification on demand and intent data. ### CRM Enrichment [Price not verified](https://www.cognism.com/pricing) Add-on to Standard or Pro, or sold on its own, with credits to enrich CRM records. Quote only. ![](/_astro/zoominfo.DrLsU31p.svg) ### ZoomInfo 9 plans · [API review](/tool-directory/sourcing/zoominfo) ### GTM AI Free $0 Free 1,000 data and 1,000 AI credits at signup, no card. API includedPlan details MCP, API and CLI for 5 apps, audiences of 5 x 500 rows. ### GTM AI pay as you go Usage-based Top-ups from $20, no contract, no seats. API includedPlan details Data credits $0.38 each at the $1,000 spend tier; AI credits $0.05 each. ### GTM AI Enterprise Custom quote Custom annual volume. API includedPlan details Records Under Management (no re-charge for 12 months), mobile phone data, SSO/SAML, custom rate limits. ### Professional Custom quote Sales plan, quote only, with set monthly credits. Show all 9 plansShow fewer plans ### Copilot Advanced Custom quote Sales plan, quote only. ### Copilot Enterprise Custom quote Sales plan, quote only, lists custom integrations. ### Marketing Demand Custom quote Marketing plan, quote only. Plan details 75K included credits, 25 intent topics. ### ABM Lite Custom quote Marketing plan, quote only. Plan details 100 intent topics. ### ABM Enterprise Custom quote Marketing plan, quote only. Plan details 150K included credits, unlimited intent topics. 04 ## Which one to pick ### ![](/_astro/cognism.BVFvKHsp_Z28rDFo.webp)Choose Cognism if - Most of your targets are in Europe or the UK and you call mobiles. - You need phones screened against DNC and TPS lists, with masking for your DNC countries. - You want one credit pool shared by the platform, CRM enrichment and the API. - You want webhooks on job changes for contacts you have revealed. ### ![](/_astro/zoominfo.DrLsU31p.svg)Choose ZoomInfo if - You want to start without a sales call: 1,000 free data credits and free search. - You want to pay per record from small top-ups, starting at $20. - You need org charts, corporate hierarchy, scoops or news in the same API. - You want a CLI and plugins for coding agents as well as an MCP server. - You enrich in batches of up to 25 records per API call. **If neither fits:** If your list is mostly US or global and you only need work emails, a lower-cost email finder may be enough. Compare cost per found email and verify before sending. [How to find a person's work email address →](/tool-directory/how-to/find-work-email) ## Want us to build it for you? Choosing between Cognism and ZoomInfo, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first. [ Book a call ](/book)[ See case studies ](/case-studies) 05 ## Questions people ask How much does Cognism cost compared with ZoomInfo? Cognism publishes no prices; Standard and Pro are quoted by sales with 5 seats each. ZoomInfo's GTM AI tier is free to start with 1,000 data credits, then pay as you go from $20, at $0.38 a data credit on the $1,000 tier. Classic ZoomInfo plans are quote only. Verified 2026-10-25. Is there a free trial for Cognism or ZoomInfo? Cognism has no self-serve trial; its free offer is a data sample through sales. ZoomInfo's GTM AI Free tier gives 1,000 data and 1,000 AI credits with no card, and its email signup asks for a phone number. Does searching cost credits? Not on ZoomInfo: search, lookup and find similar are free, and credits are spent on enrichment. Cognism's API spends one search token per record returned and one credit per contact revealed. Do Cognism and ZoomInfo have MCP servers? Both do, with OAuth sign-in. Cognism's is at `https://mcp.cognism.com/mcp` with 15 tools. ZoomInfo's is at `https://mcp.zoominfo.com/mcp` with 26 tools. Both ban using data pulled through MCP to train AI models. Which has mobile numbers? Both. Cognism's plans include mobiles, and Pro adds a premium mobile filter and on-demand verification. ZoomInfo returns mobile phone data on Enterprise packages. ## Related [![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism API review](/tool-directory/sourcing/cognism)[![](/_astro/zoominfo.DrLsU31p.svg)ZoomInfo API review](/tool-directory/sourcing/zoominfo)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Apollo vs Cognism](/tool-directory/compare/apollo-vs-cognism)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/zoominfo.DrLsU31p.svg)Apollo vs ZoomInfo](/tool-directory/compare/apollo-vs-zoominfo)[![](/_astro/cognism.BVFvKHsp_oCnHd.webp)![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Cognism vs Lusha](/tool-directory/compare/cognism-vs-lusha)[![](/_astro/cognism.BVFvKHsp_oCnHd.webp)![](/_astro/rocketreach.rwx2rnfO_VvLGr.webp)Cognism vs RocketReach](/tool-directory/compare/cognism-vs-rocketreach) Read from [cognism.com/pricing](https://www.cognism.com/pricing), [gtm.ai/pricing](https://gtm.ai/pricing) and each tool's API docs. Verified 25 Oct 2026. 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