--- title: "Cognism vs Lusha: API, Pricing, Credits and Data | ONEGTMLAB" description: "Cognism vs Lusha: sales-led packages vs public plans from $0, credits per reveal, API and MCP access, rate limits, signals and DNC. Verified Oct 2026." canonical: https://www.onegtmlab.dev/tool-directory/compare/cognism-vs-lusha --- # Cognism vs Lusha: API, Pricing, Credits and Data | ONEGTMLAB [](/) [ Book a call ](/book) Comparison # Cognism vs Lusha Cognism sells through sales only: no public prices, no trial, and API and MCP access on its new Standard and Pro packages of 5 seats, with phone numbers screened against Do Not Call lists. Lusha publishes plans from a $0 Free plan, with the API usable on Free under tight limits, emails at 1 credit and phones at 5 credits. Prices verified 2026-10-25. Verified 25 Oct 2026 ![](/_astro/cognism.BVFvKHsp_oCuvO.webp)Pick Cognism if - You call into the UK and Europe and want phones screened against Do Not Call lists such as TPS and CTPS, with… - You want company events (funding, acquisitions, IPOs, hiring) and Bombora intent as search filters ![](/_astro/lusha.BjP45Jap_ZtcoH8.webp)Pick Lusha if - You want to start free or buy online: Lusha Free is $0 and Starter is $37.45 a month billed annually - You want published per-item prices: 1 credit per email and 5 per phone [![](/_astro/cognism.BVFvKHsp_Z28mrQG.webp)](/tool-directory/sourcing/cognism) Cognism Sourcing, Enrichment vs [![](/_astro/lusha.BjP45Jap_17bdy4.webp)](/tool-directory/sourcing/lusha) Lusha Sourcing, Enrichment [Cognism review →](/tool-directory/sourcing/cognism)[Lusha review →](/tool-directory/sourcing/lusha) 01 ## At a glance ![](/_astro/cognism.BVFvKHsp_Z28rKu0.webp)Cognism From **Not published; sold through sales** Free plan **No**No free plan or trial Cost per unit **1 credit per revealed contact** MCP server **Official** ![](/_astro/lusha.BjP45Jap_Z1j2Qmy.webp)Lusha From **$49.90/mo**Free; Starter monthly Free plan **Yes**Free plan, 40 credits/mo, no card Cost per unit **1 credit per email revealed** MCP server **Official** 02 ## Where they differ 16 points side by side. Open a value for the full detail. What ![](/_astro/cognism.BVFvKHsp_Z28rNSN.webp)[Cognism](/tool-directory/sourcing/cognism) ![](/_astro/lusha.BjP45Jap_Z1AUVnd.webp)[Lusha](/tool-directory/sourcing/lusha) ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismB2B database with mobiles and intentA B2B sales intelligence database with emails, direct dials and mobile numbers, company events and Bombora intent, sold as prospecting packages with a REST API and MCP server. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaB2B data with search-then-reveal APIA B2B contact and company data platform with a search-then-reveal API for emails and phones, prospecting filters, signals, lookalikes and scoring, plus an MCP server. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNot published; sold through salesNo prices on the pricing page. Standard and Pro each include 5 seats and are sold through sales. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaFree; Starter $49.90/mo monthlyFree at $0. Starter $49.90 a month billed monthly, or $37.45 a month billed annually ($449.10 a year). Verified 2026-10-25. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism1 credit per revealed contact1 credit per revealed contact. Each seat includes a credit allocation; the amount and the price of extra credits are not published. Once revealed, the team keeps using that contact for the contract; a credit is used again only if the contact changes jobs. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lusha1 credit per email revealed1 credit per email revealed. The search step also bills: 1 credit per 1 to 25 results, and Lusha's docs disagree on misses: the billing FAQ says NOT\_FOUND is not charged, the API introduction page says a minimum of 1 credit per request. Two NOT\_FOUND searches cost 0 on our Free key. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismIncluded in the contact revealIncluded in the contact reveal. Pro adds a premium mobile filter and mobile verification on demand. Phones in Do Not Call countries set for your account are masked. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lusha5 credits per phone revealed5 credits per phone number revealed. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismSearch tokens plus reveal creditsTwo meters on the API: search tokens, 1 per record returned, and credits, 1 per contact revealed. The same credits work in the platform, Enrich and the API. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaOne pool, rollover up to 2 timesOne credit pool. Monthly Pro and Premium roll unused credits over up to 2 times the monthly amount; annual plans grant credits upfront. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNo free plan or trialNo free plan and no self-serve trial: the free-trial URL returns 404. The only free offer is a sales-led data sample. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaFree plan, 40 credits/mo, no cardFree plan: 40 credits a month, 1 seat, no credit card. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismStandard and Pro packages onlyAPI and MCP are on the new Standard and Pro packages. Customers on older packages upgrade through their account team. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaFree and Starter with strict limitsThe API works on Free and Starter with strict limits (100 calls a day and 40 a minute on Free in our test). Pro is the first plan that lists API, Signals and Webhooks; Premium lists API Advanced. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismOAuth client credentials, 20-minute tokensOAuth client credentials: you create a client ID and secret in the platform and exchange them for a bearer token that lasts 1,200 seconds (20 minutes). ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lushaapi\_key headerAPI key in a header named api\_key on every request. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism500 requests/min per call typePer account: 500 requests a minute each for search, count and dictionary calls. Limits are set by package. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lusha25 requests/sec per accountPer account: 25 requests a second on all endpoints by default. Hourly and daily quotas vary by plan and come back in response headers. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismNo bulk endpoint; 100 per pageNo bulk or async job endpoint. Search pages return up to 100 records, up to 100,000 records per cursor journey. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lusha1 to 100 records per callSearch, enrich, signal and score endpoints take 1 to 100 records per call, returned in the same response. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismYesOfficial, at mcp.cognism.com/mcp, OAuth 2.0 sign-in with your Cognism login. Data pulled through it may not be used to train AI models. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaYesOfficial, at mcp.lusha.com. OAuth for Claude, ChatGPT and Codex; an x-api-key header for other clients. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismEmails, mobiles with DNC flags, intentPeople with titles, seniority, skills, education and career history; emails, direct dials and mobiles with Do Not Call flags; company firmographics, technologies, funding, acquisition, IPO and hiring events, and Bombora intent. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaAbout 515.5M contacts, 98 fieldsAbout 515.5 million contacts and 29 million companies across about 98 fields: emails, phones, job data, firmographics, technographics, funding, intent topics and signals. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismBeta webhooks for changes and eventsWebhooks in beta: job and contact-detail changes for people revealed in the last 12 months, and funding, acquisition, IPO and hiring events for up to 1,000 tracked companies. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaSigned signal webhooks from ProSignals such as job changes, promotions and company events, sent by signed webhooks to HTTPS URLs. Webhooks are listed from Pro. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismSalesforce, HubSpot, Pipedrive, BullhornSalesforce, HubSpot, Pipedrive and Bullhorn, among others on its integrations page. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaClay, Zapier, n8n, Make, CRMsClay, Zapier, n8n, Make, Salesforce, HubSpot and Zoho, among others. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismISO 27001, ISO 27701, SOC 2 Type IIISO 27001, ISO 27701 and SOC 2 Type II. Says it follows GDPR and CCPA and scrubs its data against 15 major Do Not Call and TPS lists, including the UK (TPS and CTPS) and US. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaSOC 2 Type II, ISO 27001, ISO 27701SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017 and ISO 31700. Says it is fully aligned with GDPR and CCPA. ![](/_astro/cognism.BVFvKHsp_oCnHd.webp)CognismUK and Europe phone prospectingTeams prospecting into the UK and Europe by phone that want Do Not Call screening built in and buy through an annual sales process. ![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)LushaSelf-serve, pay per revealTeams that want to start free or self-serve, pay per email and phone revealed, and enrich in batches of up to 100. 03 ## Pricing, plan by plan US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front). ![](/_astro/cognism.BVFvKHsp_oE7j7.webp) ### Cognism 3 plans · [API review](/tool-directory/sourcing/cognism) ### Standard (Sales prospecting) Custom quote Price not published; talk to sales. API includedPlan details 5 seats included, each with a credit allocation (amount not published). MCP and API access, list building with firmographic, technographic and signal filters, CSV export and enrich. ### Pro (Sales prospecting) Custom quote Price not published; talk to sales. API includedPlan details Everything in Standard plus premium mobile filter, mobile verification on demand and buying intent. 5 seats included. ### CRM Enrichment [Price not verified](https://www.cognism.com/pricing) Price not published. Plan details Add-on to Standard or Pro or sold on its own; credits enrich new records and are used again only when key details change. ![](/_astro/lusha.BjP45Jap_Z28Sj1Y.webp) ### Lusha 5 plans · [API review](/tool-directory/sourcing/lusha) ### Free $0 Free 40 credits a month, 1 seat, no credit card. API includedPlan details API with strict rate limits (100 calls a day and 40 a minute in our test). ### Starter $49.90/mo billed monthly $37.45/mo billed annually $49.90 a month billed monthly with 400 credits a month, or $37.45 a month billed annually ($449.10 a year) with 4,800 credits upfront. API includedPlan details 1 seat, lookalikes, bulk enrichment. API with strict rate limits. ### Pro $69.90/mo billed monthly $52.45/mo billed annually $69.90 a month billed monthly with 600 credits a month (roll over up to 2x), or $52.45 a month billed annually ($629.10 a year) with 7,200 credits upfront. API includedPlan details 2 free seats, API, CSV enrichment, Signals, Webhooks. ### Premium $399.90/mo billed monthly $299.95/mo billed annually $399.90 a month billed monthly with 3,400 credits a month, or $299.95 a month billed annually ($3,599.10 a year) with 40,800 credits upfront, at the slider's default. API includedPlan details 5 free seats, API Advanced, team management, credit allocation. Show all 5 plansShow fewer plans ### Scale Custom quote Custom credits and seats; contact sales. API includedPlan details 50%+ off price per credit, SSO, advanced compliance. 04 ## Which one to pick ### ![](/_astro/cognism.BVFvKHsp_Z28rDFo.webp)Choose Cognism if - You call into the UK and Europe and want phones screened against Do Not Call lists such as TPS and CTPS, with masking by country. - You want company events (funding, acquisitions, IPOs, hiring) and Bombora intent as search filters. - You are buying a team package of 5 or more seats through an annual sales process. - You want job-change webhooks for contacts you have already revealed. ### ![](/_astro/lusha.BjP45Jap_ZIgGlf.webp)Choose Lusha if - You want to start free or buy online: Lusha Free is $0 and Starter is $37.45 a month billed annually. - You want published per-item prices: 1 credit per email and 5 per phone. - You enrich in batches: up to 100 contacts or companies per API call. - You want to test the API before paying: it works on the Free plan with low limits. **If neither fits:** If the job is only finding work emails for a list you already hold, a pay-per-result email finder may cost less than a seat-based database. The guide below walks through every way to do it. [How to find a person's work email address →](/tool-directory/how-to/find-work-email) ## Want us to build it for you? Choosing between Cognism and Lusha, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first. [ Book a call ](/book)[ See case studies ](/case-studies) 05 ## Questions people ask How much does Cognism cost compared with Lusha? Cognism does not publish prices; Standard and Pro each include 5 seats and are quoted by sales. Lusha publishes its plans: Free at $0, Starter at $37.45 a month billed annually, Pro at $52.45 and Premium at $299.95 a month billed annually. Prices verified 2026-10-25. Does Cognism have a free trial? No self-serve trial. On 25 Oct 2026 Cognism's free-trial URL returned a 404 page and every entry point led to a demo or sales form; the only free offer is a data sample through sales. Lusha has a Free plan with 40 credits a month and no credit card. Can I use the Lusha API on the free plan? Yes, with tight limits. On a Free account on 25 Oct 2026 the API returned limits of 100 calls a day and 40 a minute, and the pricing table marks Free and Starter as strict rate limits. Pro is the first plan card that lists the API as a feature. What does a credit buy in Cognism and Lusha? In Cognism, 1 credit reveals 1 contact and is used again only if that contact changes jobs; API searches also use search tokens, 1 per record returned. In Lusha, 1 credit reveals an email, 5 credits reveal a phone number, and searches cost 1 credit per 1 to 25 results. Do Cognism and Lusha have MCP servers for AI agents? Yes. Cognism's is at mcp.cognism.com/mcp with OAuth sign-in and a rule that data pulled through it may not train AI models. Lusha's is at mcp.lusha.com, with OAuth for Claude, ChatGPT and Codex and an x-api-key header for other clients. ## Related [![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Cognism API review](/tool-directory/sourcing/cognism)[![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Lusha API review](/tool-directory/sourcing/lusha)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/cognism.BVFvKHsp_oCnHd.webp)Apollo vs Cognism](/tool-directory/compare/apollo-vs-cognism)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/lusha.BjP45Jap_Z13XyIr.webp)Apollo vs Lusha](/tool-directory/compare/apollo-vs-lusha)[![](/_astro/cognism.BVFvKHsp_oCnHd.webp)![](/_astro/rocketreach.rwx2rnfO_VvLGr.webp)Cognism vs RocketReach](/tool-directory/compare/cognism-vs-rocketreach)[![](/_astro/cognism.BVFvKHsp_oCnHd.webp)![](/_astro/uplead.Cip5k3MJ_Z16KHvf.webp)Cognism vs UpLead](/tool-directory/compare/cognism-vs-uplead) Read from [cognism.com/pricing](https://www.cognism.com/pricing), [lusha.com/pricing](https://www.lusha.com/pricing/?r=1) and each tool's API docs. 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