--- title: "Clay vs FullEnrich: Pricing, API, MCP and Waterfalls" description: "Clay vs FullEnrich: GTM data platform vs waterfall enrichment API. Entry prices, cost per email and mobile, trials, API limits, MCP. Verified 25 Oct 2026." canonical: https://www.onegtmlab.dev/tool-directory/compare/clay-vs-fullenrich --- # Clay vs FullEnrich: Pricing, API, MCP and Waterfalls [](/) [ Book a call ](/book) Comparison # Clay vs FullEnrich Clay is a GTM table that runs 150+ data providers, AI steps and any HTTP API, priced on Actions plus Data Credits from $185 a month billed monthly. FullEnrich is one enrichment API with its own waterfall across 20+ providers, charging only for verified results: 1 credit per work email, 10 per mobile, from $29 a month. Clay can also run FullEnrich as a provider. Verified 25 Oct 2026 ![](/_astro/clay.CHDKXtEw_Z2uumBF.webp)Pick Clay if - You want to pick and order the providers yourself, from 150+ in one table, and see each one's cost per row - You need more than contact data: signals such as job changes and new hires, AI research columns and pushes… ![](/_astro/fullenrich.jkZy8sVI.svg)Pick FullEnrich if - You need verified work emails and mobile numbers for a list, and nothing else - You want a small start: 50 free credits, then $29 a month billed monthly for 500 credits [![](/_astro/clay.CHDKXtEw_Z1ybQMA.webp)](/tool-directory/data-platforms/clay) Clay Data platform, Enrichment vs [![](/_astro/fullenrich.jkZy8sVI.svg)](/tool-directory/enrichment/fullenrich) FullEnrich Enrichment, Sourcing [Clay review →](/tool-directory/data-platforms/clay)[FullEnrich review →](/tool-directory/enrichment/fullenrich) 01 ## At a glance ![](/_astro/clay.CHDKXtEw_Z20f3oS.webp)Clay From **$185/mo**Free; Launch monthly, $167 annual Free plan **Yes**Free plan, 500 actions, 100 data credits Cost per unit **$0.05**Per provider; data credits from MCP server **Official** ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich From **$29/mo**Pro from monthly for 500 credits Free plan **Yes**Free trial, 50 credits, no card Cost per unit **$0.058**1 credit/email, 10/mobile, about MCP server **Official** 02 ## Where they differ 16 points side by side. Open a value for the full detail. What ![](/_astro/clay.CHDKXtEw_Z1FVkW5.webp)[Clay](/tool-directory/data-platforms/clay) ![](/_astro/fullenrich.jkZy8sVI.svg)[FullEnrich](/tool-directory/enrichment/fullenrich) ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayFree; Launch $185/mo monthly, $167 annualFree plan at $0. Paid plans start at Launch: $185 a month billed monthly, or $167 a month billed annually, for the whole workspace. Verified 2026-10-25. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichPro from $29/mo monthly for 500 creditsFree trial at $0 with 50 credits. Pro starts at $29 a month billed monthly for 500 credits, or $26 a month billed annually for 6,000 credits a year. Verified 2026-10-25. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayPer provider; data credits from $0.05Set by the provider you pick, and shown per row before you run it. On 25 Oct 2026 the app listed single email providers at 0.2 to 6 data credits a row, the work email waterfall at about 1.1 and the mobile phone waterfall at about 10. Data credits start at $0.05 each; each run also uses Actions, under $0.01 each. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich1 credit/email, 10/mobile, about $0.0581 credit per work email, 3 per personal email, 10 per mobile phone, 1 per reverse email lookup and 0.25 per search or standalone profile record. A credit costs about $0.058 on the 500-credit monthly tier and $0.035 on the 100,000-credit monthly tier. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayActions plus data credits, unlimited seatsTwo meters with unlimited seats: Actions for platform work and Data Credits for marketplace data. Actions reset each billing cycle. Data Credits roll over up to 1 month's credits on monthly billing (up to 2x the monthly amount banked) or 15% of annual credits on annual billing. Top-ups cost 30% more. Your own provider API keys skip Data Credits but still use Actions. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichOne credit pool, rollover 3 to 12 monthsOne credit pool for any data type, with unlimited users and no platform fee. Unused credits roll over 3 months on monthly plans and 12 months on annual plans. When credits run out mid-cycle, you renew early or move to a larger tier. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayFree plan, 500 actions, 100 data creditsFree plan: 500 actions and 100 data credits a month, up to 200 rows per table, no phone enrichment. New workspaces start on a 14-day trial with 1,000 data credits and, in the app on 25 Oct 2026, 5,000 actions, with no card. Phone enrichments are not available during the trial. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichFree trial, 50 credits, no cardFree trial: 50 credits, no credit card, with API and MCP included; more credits for inviting teammates. In the app on 25 Oct 2026, the free credits and the API page unlocked only after an SMS phone verification. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayPublic API, CLI, MCP on every planThe Public API, CLI and MCP work on every plan, with search result caps by plan. The HTTP API column and webhook automation start on Growth. On reading table data by API, Clay's pages differ: the developer docs list Tables on Enterprise plans, while Clay University says basic row reads work on any plan and structured queries need Enterprise. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichAPI and MCP on every planAPI (enrichment, search, reverse lookup) and MCP on every plan, including the free trial. Enterprise adds custom rate limits and a priority queue. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Clayclay-api-key header, OAuth for MCPAPI key in the clay-api-key header, created under API and CLI > API keys with scopes and shown once. The MCP server signs in with OAuth. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichBearer API key, OAuth for MCPAPI key sent as Authorization: Bearer. The MCP server signs in with OAuth in the browser; Personal Access Tokens can also connect MCP clients. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayNot published; search caps by planA per-workspace request limit returns HTTP 429 with Retry-After; the docs publish no number. Responses on a trial workspace carried X-RateLimit-Limit: 300 on 25 Oct 2026. Search result caps return HTTP 402: 100 per 30 days on Free, 10,000 for the trial, 1,000,000 per 30 days on paid plans, 10,000,000 on Enterprise. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich60 calls/min60 API calls a minute across all endpoints, counted per calendar minute. Up to 100 contacts per bulk call, so up to 6,000 contacts a minute. A queue of 100 concurrent enrichments per workspace. Polling for results counts against the limit. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayYesOfficial server at `https://api.clay.com/v3/mcp` with OAuth. It runs find-and-enrich tools and your published functions on the same Actions and Data Credits as the app, with no MCP surcharge. Admins can set monthly credit limits per rep on Launch, Growth and Enterprise. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichYesOfficial server at `https://mcp.fullenrich.com/mcp` with OAuth. It searches, enriches and exports. A search preview (first 10 results and the total count) is free; exporting costs 0.25 credit per record. The tools do not force a confirmation step before spending credits. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayWhatever chosen providers returnWhatever the chosen providers return, written into table columns: people, companies, emails, phones and firmographics, plus signals such as job changes, promotions, new hires, company news and social on Launch and up, and AI research columns with Claygent. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichEmails with status, phones with line checksWork emails with a status (Deliverable, High Probability, Catch-all, Invalid), personal emails and phones with line type, line status, owner-name match and connect rate, plus the person and company profile. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Clay150+ providers; 300,105,118 people in search150+ data providers on the plan table and FAQ, 200+ in the page header. The app's Enrichments settings listed 197 providers on 25 Oct 2026, and Clay's own people search showed 300,105,118 people. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich20+ providers; 800M people searchableA waterfall across 20+ providers (API docs) or 25+ sources (pricing page); the provider list and order are not published. Search covers 800M people and 50M companies. It states an average email find rate of about 80%. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayNo charge on a missNo result, no charge: no Data Credits and no Actions. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich0 credits on a miss; catch-all charged0 credits when nothing passes verification, and 0 when a landline comes back instead of a mobile. A Catch-all email counts as found and costs 1 credit. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayOwn Sequencer, CRMs, data warehousesIts own email Sequencer on every plan, and email campaign integrations from Launch. CRM auto-sync, data warehouses (Snowflake, Fivetran, Postgres, Databricks, BigQuery) and any REST API through the HTTP API column on Growth. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichHubSpot, Zapier, Make, n8n, ClayHubSpot, Zapier, Make, n8n and Clay. Webhooks per batch or per contact. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClaySOC 2 Type II, ISO 27001, ISO 42001SOC 2 Type II, GDPR, CCPA, ISO 27001 and ISO 42001 listed on the pricing page. SSO, SCIM and IP allowlists are Enterprise only. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichSOC 2 Type II, GDPR, CCPASOC 2 Type II, GDPR and CCPA. Enrichment results are kept for 3 months. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Clay1 to 100 items per call, JSONL batchesPublic API routines run on 1 to 100 items per call, or on an uploaded JSONL file for larger batches, and can call a signed webhook when results are ready. Launch and Growth tables hold up to 50,000 rows; an inbound webhook source takes up to 50,000 submissions. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichAsync, 100 contacts per callAsynchronous: up to 100 contacts per call, most finishing in 30 to 90 seconds per contact. Results arrive by webhook per batch or per contact; the docs advise against polling more than once every 5 to 10 minutes. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayFullEnrich is a Clay providerFullEnrich is one of Clay's providers. On 25 Oct 2026 the app listed it at 1.5 data credits per work email and 25 per mobile phone per row. With your own provider key, Clay skips Data Credits and charges Actions only. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichRuns in Clay with your own keyIts docs list Clay as an integration that runs FullEnrich with your own FullEnrich API key. Credits are spent the same way as in the app and the API. ![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)ClayMany providers and AI in one tableTeams that want many providers, AI research, signals and outreach steps in one table, and want to choose the provider order themselves. ![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrichVerified emails and mobiles in one callTeams that want verified work emails and mobiles from one API call, with unlimited users and no workflow to build. 03 ## Pricing, plan by plan US dollars as each vendor's page showed them on 25 Oct 2026. One panel per tool; switch each between monthly and annual billing (an annual price is the monthly rate when you pay for the year up front). ![](/_astro/clay.CHDKXtEw_Z1uYJc6.webp) ### Clay 4 plans · [API review](/tool-directory/data-platforms/clay) ### Free $0 Free $0. 500 actions and 100 data credits a month, unlimited seats and tables, up to 200 rows per table, multi-provider waterfalls. No phone enrichment, no HTTP API column. API search capped at 100 results per 30 days. API included ### Launch $185/mo billed monthly $167/mo billed annually Per workspace: $185 a month billed monthly (15,000 actions $60 plus 2,500 data credits $125), or $167 a month billed annually (180,000 actions and 30,000 data credits a year). API includedPlan details Larger tiers up to 200,000 actions and 50,000 data credits a month. Phone enrichment, signals, up to 50,000 rows per table. ### Growth $495/mo billed monthly $446/mo billed annually Per workspace: $495 a month billed monthly (40,000 actions $205 plus 6,000 data credits $290), or $446 a month billed annually. API includedPlan details Adds the HTTP API column, webhook automation, CRM auto-sync, data warehouse sync, web intent signals and priority support. ### Enterprise Custom quote Custom price. API includedPlan details The pricing FAQ says it includes 100,000+ data credits and 200,000+ actions a month, plus Clay API access, unlimited-row bulk enrichment, SSO, SCIM and RBAC. ![](/_astro/fullenrich.jkZy8sVI.svg) ### FullEnrich 7 plans · [API review](/tool-directory/enrichment/fullenrich) ### Free trial $0 Free $0, 50 credits one-off, no credit card, unlimited users, API and MCP included. API includedPlan details More credits for inviting teammates. No per-user credit limits or low-credit alerts. ### Pro, 500 credits $29/mo billed monthly $26/mo billed annually $29 a month billed monthly for 500 credits a month (about $0.058 a credit), or $26 a month billed annually ($312 a year) for 6,000 credits a year. API includedPlan details Other Pro tiers: 750, 1,500, 2,000, 15,000, 25,000 and 50,000 credits a month. Unused credits roll over 3 months (monthly) or 12 months (annual). ### Pro, 1,000 credits $55/mo billed monthly $49/mo billed annually $55 a month billed monthly for 1,000 credits a month, or $49 a month billed annually ($588 a year) for 12,000 credits a year. API included ### Pro, 5,000 credits $255/mo billed monthly $232/mo billed annually $255 a month billed monthly for 5,000 credits a month, or $232 a month billed annually ($2,784 a year) for 60,000 credits a year. API included Show all 7 plansShow fewer plans ### Pro, 10,000 credits $499/mo billed monthly $454/mo billed annually $499 a month billed monthly for 10,000 credits a month, or $454 a month billed annually ($5,448 a year) for 120,000 credits a year. API included ### Pro, 100,000 credits $3,500/mo billed monthly $3,150/mo billed annually $3,500 a month billed monthly for 100,000 credits a month (about $0.035 a credit), or $3,150 a month billed annually ($37,800 a year) for 1,200,000 credits a year. API includedPlan details Above this, contact sales. ### Enterprise Custom quote Custom price. API includedPlan details Adds custom rate limits and a priority queue, BYOK, SSO add-ons, flexible billing terms and a dedicated account manager. 04 ## Which one to pick ### ![](/_astro/clay.CHDKXtEw_2rkEur.webp)Choose Clay if - You want to pick and order the providers yourself, from 150+ in one table, and see each one's cost per row. - You need more than contact data: signals such as job changes and new hires, AI research columns and pushes into a CRM or sequencer. - You run several data jobs a month and a workspace plan from $185 a month billed monthly ($167 billed annually) fits your budget. - You want to call any REST API row by row with the HTTP API column, on Growth from $495 a month billed monthly. ### ![](/_astro/fullenrich.jkZy8sVI.svg)Choose FullEnrich if - You need verified work emails and mobile numbers for a list, and nothing else. - You want a small start: 50 free credits, then $29 a month billed monthly for 500 credits. - You are building enrichment into a product: async batches of 100 contacts, webhooks per contact and one Bearer key. - You want phone checks with line type, line status and owner-name match on the number. - You want unused credits to roll over: 3 months on monthly plans, 12 months on annual plans. **If neither fits:** If the only job is finding work emails for a list you already have, a single email finder may be enough. The guide below compares finder APIs, waterfalls and agent routes. [How to find a person's work email address →](/tool-directory/how-to/find-work-email) ## Want us to build it for you? Choosing between Clay and FullEnrich, or moving from one to the other? Tell us your setup. We will show you how we would run it, and what we would check first. [ Book a call ](/book)[ See case studies ](/case-studies) 05 ## Questions people ask What is waterfall enrichment in sales? It means trying several data providers for the same contact, so a miss at one provider is not the end of the search. In Clay you build the waterfall yourself in a table; on 25 Oct 2026 its work email waterfall used 11 providers at about 1.1 data credits a row. FullEnrich runs its own waterfall across 20+ providers behind one API call and charges only for verified results. Do I need Clay to build an enrichment waterfall? No. Clay is one way to do it: you choose and order providers in a table and pay Data Credits plus Actions, from $185 a month billed monthly on Launch. FullEnrich sells a ready-made waterfall as an API, with 50 free credits and then $29 a month billed monthly for 500 credits. Clay earns its place when the waterfall is one step among several, such as signals, AI research and CRM updates. Why not just use FullEnrich, since it is already a waterfall? For contact data alone it can be enough: one API call returns work emails, personal emails and mobiles, and nothing is charged when nothing passes verification. FullEnrich does not publish which providers it uses or in what order. Clay fits when you want to choose the providers yourself or add steps beyond contacts, and it can run FullEnrich as one of its providers. How much does Clay AI cost? Clay has a Free plan with 500 actions and 100 data credits a month. Launch is $185 a month billed monthly or $167 a month billed annually, with 15,000 actions and 2,500 data credits a month. Growth is $495 billed monthly or $446 billed annually. Most AI models cost a flat number of data credits per task; token-heavy models are priced on the tokens used. Verified 2026-10-25. What if you can't find the email? Neither tool charges for a miss. Clay charges no Data Credits and no Actions when an enrichment returns nothing. FullEnrich charges 0 credits when nothing passes verification. One difference: FullEnrich counts a Catch-all email as found and charges 1 credit for it, so filter on the email status if you want only Deliverable addresses. Can you use FullEnrich inside Clay? Yes. FullEnrich is one of Clay's providers: on 25 Oct 2026 the app listed it at 1.5 data credits per work email and 25 per mobile phone per row. FullEnrich's docs also describe running it in Clay with your own FullEnrich API key. With your own key, Clay charges Actions only and FullEnrich bills its own credits. ## Related [![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Clay API review](/tool-directory/data-platforms/clay)[![](/_astro/fullenrich.jkZy8sVI.svg)FullEnrich API review](/tool-directory/enrichment/fullenrich)[![](/_astro/apollo.DNg6-7d3.svg)![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Apollo vs Clay](/tool-directory/compare/apollo-vs-clay)[![](/_astro/attio.CoO4UDxn_ZRTvHO.webp)![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)Attio vs Clay](/tool-directory/compare/attio-vs-clay)[![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)![](/_astro/hubspot.ClO2484y_SluoY.webp)Clay vs HubSpot](/tool-directory/compare/clay-vs-hubspot)[![](/_astro/clay.CHDKXtEw_Z1QRVH4.webp)![](/_astro/people-data-labs.mXDEg2jz_Z86udK.webp)Clay vs People Data Labs](/tool-directory/compare/clay-vs-people-data-labs) Read from [clay.com/pricing](https://www.clay.com/pricing), [fullenrich.com/pricing.md](https://fullenrich.com/pricing.md) and each tool's API docs. 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