---
title: "What Are LinkedIn Ads? Definition for B2B Marketing"
description: "LinkedIn Ads are paid placements on LinkedIn targeted by job, company and audience data. Learn the main ad formats and how B2B teams use them."
canonical: https://www.onegtmlab.dev/glossary/linkedin-ads
---

# What Are LinkedIn Ads? Definition for B2B Marketing

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GTM Glossary

# LinkedIn Ads

LinkedIn Ads are paid placements on LinkedIn, such as sponsored posts, message ads and lead generation forms, that can be targeted by job title, seniority, company, industry and uploaded account lists.

Also called: LinkedIn advertising, LinkedIn sponsored content

## Why it matters

LinkedIn holds professional profile data that most ad platforms do not, so B2B teams can show ads to the roles and companies they sell to.

Formats include single image and video ads in the feed, carousel ads, document ads, message ads, thought leader ads that promote an employee's post, and lead gen forms that collect details without leaving LinkedIn.

## Example

A company selling a data security product uploads a list of 400 target accounts and runs a short video ad to their security leaders. People who watch most of the video see a second ad offering an assessment through a lead gen form. Form fills go straight to the CRM and to the account owner.

## Related terms

-   [LinkedIn Thought Leader Ads](/glossary/linkedin-thought-leader-ads)
-   [Paid Media](/glossary/paid-media)
-   [Account-Based Marketing (ABM)](/glossary/account-based-marketing)
-   [Lookalike Audience](/glossary/lookalike-audience)
-   [Landing Page](/glossary/landing-page)

## Related service

[Paid Media LinkedIn ads aimed at the accounts and buyers on your own target list.](/services/paid-media)

## Related playbook

-   [LinkedIn Content Strategy Positioning first, measured structure, varied posts, and commenters captured as qualified signals.](/growth-playbooks/linkedin-content-strategy)

## Questions people ask

### How do I measure the ROI of a LinkedIn ads funnel?

Connect the campaigns to your CRM so you can see which leads and accounts they touched, then compare spend with the pipeline and revenue from those accounts over a realistic sales cycle. Clicks and cost per lead are early signals, but on their own they do not show whether the ads produced deals.

[← All GTM terms, A to Z](/glossary)

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